The Google Display Network (or GDN) is the largest contextual advertising network online today and is said to be able to reach up to 92% of internet users in the US. However, because it targets the audience whilst they are...
Google has announced an expansion of Google Display Ads Optimization Score to include display ad campaigns. These changes to the optimization score mean that you can now get statistics for search, shopping and display. An...
When setting up your Google Display Ads, keywords are a vital component that must be given careful thought and planning. At this stage, you should evaluate your keywords and improve any poorly performing ones. n setting up your...