Google Ads Keyword Match Types
March 18, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...
SEO or PPC?
March 4, 2020 8 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
I’m often asked what’s better: pay-per-click or search engine optimization? In this article, I’m going to give you my humble opinion as to which one you should be doing. Now, SEO or search engine optimization...