Google Ads Keyword Match Types
March 18, 2020 10 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...
SEO or PPC?
March 4, 2020 11 months ago
  • Category: Google Ads
  • Written by: Uzair Kharawala
I’m often asked what’s better: pay-per-click or search engine optimization? In this article, I’m going to give you my humble opinion as to which one you should be doing. Now, SEO or search engine optimization...