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Google Ads Keyword Match Types
March 18, 2020 2 weeks ago

Google Ads Keyword Match Types

  • Category: Google Ads
  • Written by: Uzair Kharawala

by | Mar 18, 2020 | Google Ads

I’m often asked, “which is my favorite keyword match type for Google ads?” I don’t really have a favourite and it depends on how the campaign structure has been set up. As you may know from my previous articles, there are...
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SEO or PPC?
March 4, 2020 3 weeks ago

SEO or PPC?

  • Category: Google Ads
  • Written by: Uzair Kharawala

by | Mar 4, 2020 | Google Ads

I’m often asked what’s better: pay-per-click or search engine optimization? In this article, I’m going to give you my humble opinion as to which one you should be doing. Now, SEO or search engine optimization...
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