Google Ads Smart Bidding
December 7, 2019 8 months ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
When you’re using Google Ads, it can get difficult and time-consuming to manual bid for the ad auction. This is where Google Ads Smart Bidding comes in. Machine learning is used to analyse and set the best possible bids. To be...
Google: Responsive Search Ads
November 26, 2019 8 months ago
  • Category: Google Google Ads Video
  • Written by: Uzair Kharawala
As we have seen in my previous post, Responsive Search Ads can be a really useful tool in your Google Ads campaign.  In this article, I’ll discuss some best practices for creating Responsive Search Ads and some key mistakes to...
Google Ads Call Only Ads
November 11, 2019 9 months ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
Many users prefer to speak with a business before they buy your product or service. Google Ads Call-only ads will allow your customers to phone you from their mobile search results to get the answers that they are looking for...
Google Ads: Measuring Brand Awareness
November 11, 2019 9 months ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
One goal of creating your Google Ads campaign is to raise brand awareness and visibility of your company, products or services.  To achieve this, you can create a campaign using the Brand Awareness & Reach Goal to increase...
Google Introduces BERT
November 7, 2019 9 months ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
Google has launched its latest search algorithm called BERT which is designed to better understand our natural language. It is expected that BERT will impact at least 10% of all search queries, which is the biggest change since...