Google Ads Smart Bidding
December 7, 2019
1 month ago
Category: Google Google Ads
Written by: Sarah Ryan
When you’re using Google Ads, it can get difficult and time-consuming to manual bid for the ad auction. This is where Google Ads Smart Bidding comes in. Machine learning is used to analyse and set the best possible bids. To be successful, you need a Google Ads bidding...
Google: Responsive Search Ads
November 26, 2019
2 months ago
Category: Google Google Ads Video
Written by: Sarah Ryan
As we have seen in my previous post, Responsive Search Ads can be a really useful tool in your Google Ads campaign.  In this article, I’ll discuss some best practices for creating Responsive Search Ads and some key mistakes to try and avoid.  Ideally, within each ad...
Google Ads Call Only Ads
November 11, 2019
2 months ago
Category: Google Google Ads
Written by: Sarah Ryan
Many users prefer to speak with a business before they buy your product or service. Google Ads Call-only ads will allow your customers to phone you from their mobile search results to get the answers that they are looking for quickly.  Google is starting to launch...
Google Introduces BERT
November 7, 2019
2 months ago
Category: Google Google Ads
Written by: Sarah Ryan
Google has launched its latest search algorithm called BERT which is designed to better understand our natural language. It is expected that BERT will impact at least 10% of all search queries, which is the biggest change since the introduction of RankBrain.  What is...

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