Google Introduces BERT
November 7, 2019 1 year ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
Google has launched its latest search algorithm called BERT which is designed to better understand our natural language. It is expected that BERT will impact at least 10% of all search queries, which is the biggest change since...
Google Ads Responsive Search Ads
November 7, 2019 1 year ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
Google has announced that they are launching their new responsive search ads after a year of testing in beta.  Responsive search ads will test different groups of ads to establish which combinations work best. This feedback will...
11 Google Ads Audiences
November 5, 2019 1 year ago
  • Category: Google Google Ads
  • Written by: Uzair Kharawala
Here are some 11 top tips on how to use Google Ads Audiences. Audiences were introduced to Search Ads over seven years ago and have been improved a lot since then.  Here are the 11 different audiences you can use in Google Ads:...