Okay, we're just about to go live. Just give me a couple of moments…Okay. I believe we are live, welcome to today's YouTube live. I hope you are keeping safe and well and everything is okay at your end. First of all, a very happy Easter to you wherever you are in the world. So today's session I'm going to set up a Google Display Network campaign where I'm going to set up a campaign with about 2,441 ad groups, the same amount of keywords.
So one keyword and ad group each. Each ad group will be led along with the topic as well. And we'll have three ads per ad group making it a 7,323... the comment box and say yes that you can hear me and see me fine. Otherwise I would just be talking to myself...who doesn't know what Google display network is?
So let me very quickly... first of all. So if I were to go to any newspaper, like Huffington Post, all of these websites are monetized by these ads, which Google can place on their website. You'll see once it loads up over here, this little ad is popping up. There's a slight delay on here...so that's an ad. When somebody clicks on it, Adobe will get judged by Google and the publisher, which is Huffington Post, lots and lots of other blogs are all monetized by these ads.
So I want to be able to place my ads in front of people when they go to Huffington Post. Now here's the good thing about these ads. Look, this web page has got nothing to do with digital marketing or Photoshop or anything like that. They are remarketing to me. So it's a great way to remarket to your audience as well at zero cost, because if I don't click on this ad, Adobe is going to get free branding.
Now I'm not saying, or they may be targeting not by placement, but yes, for sure in the market audience. So I'm in that audience who they are looking to target. Most of the world is fighting over the Google page trying to be in front of the audience on the top four ads with the search ads. This is where you can get an unbelievable amount of traffic.
Show your ad on a certain website or part of that website. So in this case, let's say this page on Huffington Post was all about digital marketing. Then you can keep on targeting that website or web page with your ad. The problem with that is it's too narrow, your traffic is going to keep on decreasing because so much new content is being updated every day.
If you are just targeting by placements, let's say you're targeting 100, 200 or 300 websites or URLs, you are missing out on the new ones where most of the traffic could be going. So I find the placements perform really well because you are in front of a person looking at the web page, which is about that keyword or topic, but as time goes by, that page is on old news pages.
The traffic is going to keep going down. So eventually it's going to die out. And the second thing is all the advertisers are trying to get their ads on that same placement. So your competition is very high, your CPC will be very high, but where you can really win is over here. And I'm going to show you a very cool way today, which very few people know about as to how to leverage this platform.
So most of them will throw in a few keywords or a couple of topics or affinity or in-market audiences, and they'll start running ads. And you find that the thing which you will hear most on the GDN is it's a waste of money. It doesn't perform. And the budget is consumed up very quickly. So, I show you that- I mean, this is just 2,400 ad groups or keywords, some of the campaigns I've got, I've got tens of thousands of ad groups in there and ads.
So the sky's the limit. So what we are going to do is set up a campaign, the Ninja way, the advanced way. So as I said earlier on, most people will just set up their ad targeting as one, either keyword or topic or in-market or whatever they want to target. What we are going to do today is target the audience where there is this intersection in the middle.
This is where we are narrowing down really, really tightly. So we're not going very broad. We are just going in that little intersection. Although your traffic is going to go down a lot, the quality is going to be that you will get in front of that right audience and you are going to get some great results. If you are targeting a local campaign for a local business, let's say you're targeting a five mile radius or 10 mile radius, then this will not work because you are narrowing down too much.
If you are running a campaign at a national or international level or multiple countries, then this is going to work like a treat. So let's go on to our spreadsheet. Okay. We have a column. First of all, for a campaign you put in the name, I want to come onto that ad group. So each ad group is going to have its own unique name, but I've got 2,400 or I could have 10,000 I'm not going to sit here or if I'm not doing it, somebody else will sit here and make up these names.
One by one. It's going to take ages. So I want to show you how we make these up in a second. All you do is download your set of keywords from your Google Ads keyword planner and import and make one column with all these. So in this case we are targeting a fitness gym where we've got all these aerobics, pilates and Zumba classes and all of these kinds of keywords, right?
So I've got 2,400 I believe. Yeah, There you go. It's about 2,440 odd. Then you go to the topic category and pick up a topic. So I've picked up the topic of weight loss. Now there are over 2200 categories of topics in Google Ads. So I'm sure whichever vertical or niche you're in, you will find the topic.
So now I'm going to copy this, put this here so everybody can see it, make it a bit bigger. So that is the formula. So T is the topic and K is the keyword. So if you were doing keyword plus in-market, then the T would be, IM. So I know, I mean you can name it however you like, but that's what I'm doing.
So topic equals to whatever is in the cell, E2 and keyword is equal to whatever is in the cell C2 and it's going to make up that formula.So let's have a look and enlarge this screen up a bit for you guys... Okay, so I've got T is weight loss and K is kettlebell, right? So I've got this one over here where I put in a separate column just for the topic as the name.
Once you've done one and you copy that, it's going to copy all of these because you've put in your keywords in here. So I can delete all of these. It really doesn't matter. Just a couple of button clicks and it has put in weight loss equals Zumba weight loss equals aerobics and so on. They're all filled up.
Now the only way we can have one ad group with the two same names is if you've got multiple keywords in if by accident or when you're uploading or downloading. So just filter out your keywords to make sure that they are not duplicates in here. And even if there are duplicates when we go into editor it's going to ignore it because it won't allow you to put in two ad groups with the same name.
So it's all done and we are pretty much ready to rock and roll. All I do now is copy the whole lot. Now whether you've got 20, 2000 or 20,000 rows, it really doesn't matter. Copy and pasting it takes the same amount of time. Now we've got each ad group with a keyword and a topic and then we run it, see which ones are working, which ones are expensive, the ones which are expensive, you just keep pausing them.
And out of these 2,400 odd ad groups, I would say maybe 50 to 80 or a hundred will work. The rest of them will not work. So then eventually they will all be shut down. That's my personal experience. The 80:20, 20% of ad groups or keywords, will give you 80% of the results, right? So at least we try and we know that we haven't missed out on anything.
So copy that. Let me first make up the campaign first of all, in ad groups, I'm going to go there, create a new campaign, Make a new name and the campaign type is display, I'll just put in a £1 budget. Okay, then I'll go here. I'm going to go to the keyword level and I'm going to make multiple changes.
My data includes- yes paste campaign, ad group, keyword or updating. That will take a couple of moments. Okay, so it's skipped one keyword. I'm not going to worry about that too much, but the important thing is one ad group, one keyword, that's it, finish, and now I can see on the left hand side over here where my mouse is 2441 ad groups, 2441 keywords.
So these are all uploaded. Each ad group is with its own keyword. Now I need to go and put in the topic. I go in the topic, make multiple changes, paste. Keywords we are not importing right now. Topics we are... okay, and it is not importing! It always happens when we go live! I've been working before uploading and creating other campaigns and was working fine and it isn't working right now!
I know why, because I had not changed the destination That's why, my mistake! so let it come out of it. If you have any questions in the meantime, just ping it in the chat box and I'll try and consult. Okay. Whilst this is trying to sort itself out... Pranub. You're asking, ‘How to target a particular keyword. Is the CPC the same as search ads?’ Not at all.
The CPCs are a lot cheaper on the display network, it really is. So the keyword I've just shown you, how to target and over here, we've got all these keywords which we are targeting on the display network. So this is not behaving okay. Okay. I might have to... it's done it now! What do you mean in how to target a particular website?
Yeah, you do that by putting in a placement. So instead of targeting with the keywords, you will be putting in the URLs under the placement in the display, and that's how you'll be doing that. Okay. I'm just going to cancel this and I'll do it another way, but what I'm trying to show you is how easy this is to upload literally hundreds and thousands of ad groups and in very little time, unfortunately Editor is not behaving right now!
So I can't do much about it as to why this is not importing, but it works seamlessly every time. Okay. Nick, I missed the start of this. Yes, Nick, this is all being recorded and will missed the start of this. Yes, Nick, this is all being recorded and will Minaud, ‘What's the extent of your course?’ I'm not selling anything over here.
I'm showing you everything pretty much, which I know. I do have courses but I'm not here to sell anything. Every weekday I'm here at five o'clock UK time and you can join in, ask me any questions you like. The reason I'm here is to help as many people as I possibly can so that when we come out of this situation, you guys have upped your game, you know, a little bit more increase your knowledge.
But this is not going to continue forever. Hopefully very soon we will come out of this and things will start to go back to normal. And when we do reach that point, that's when you need to be way above your competitors with your own skill sets, your own marketing and clean up pretty much and take your business to the next level.
Okay. now let's go onto the ads first and then that might do the trick. Then you've got all these ads over here on the left hand side, right? I'm going to upload image ads. Add images. okay Now I can pick up multiple images as well, or I can pick up one image. So I've got these 300 by 250 ads, so I'm not uploading all at the same time.
Usually I will just select five or 10 ads and upload it. But because the editor right now for some reason is not behaving, now it is, it has added 2,400. Now imagine trying to upload so many ads through the interface. It's pretty impossible. Well, you can, it's going to take you days! I'm getting a bit of an error message I need to put in the display.
So I selected all the ads. Okay. Select all the ads and then I put in my website address and the final URL and now it will be- I didn't select all of them. Now I'm going to come to your question about exclusions. Who asked that? ‘Exclude specific website’ - Amish. Yes, it's a great question and I'm going to come onto that in a second because this is the only way you can exclude apps, especially from here.
All these ads have now been put up with the display and the final URL, right? And I can do the same thing. I'll try another couple of ads, select them and upload. So you need to create the right size as per Google's guidelines. Otherwise they will be rejected because if the size is not right, you will not be able to upload or it probably won't allow you to upload from here.
Now I've got 4,882 ads. They've all gone up- well they haven't gone to the interface yet, but they've all been set up. I'm going to keep them. Now in here under the targeting, see this mobile app categories, app categories, negatives. I go in here, make multiple changes. Add mobile category. At campaign level or at ad group level.
I want to exclude at campaign level, you can choose Apple, Google or whichever. I'm going to go all now. Now the whole campaign has excluded all the categories in one go, and you can do the same thing - if you've got a list of YouTube channels, which are about kids where you know that you are going to waste money, you can either put up here as well or as placement negatives.
So if you would like to add a campaign level negative, let's say you don't want to run this on CNN and you've got a long list of placements, which are, you know, junky and spammy websites or URLs, you can either put them in one at a time or you can copy and paste them from a spreadsheet all from here in a matter of seconds.
And that's how quick it is to set up your Google display network campaigns. Now I'm going to try one more time. I'll try something differently. So I search for that category and now I should see topic edit 2,441 times. So that means I've got 2441 ad groups, 2441 keywords and 2441 topics. So they're all set up. Now all I need to do is to post it.
Now I'm not going to post it because it's going to start eating up the bandwidth and slow down the YouTube Live! But that's how easy it is to set up a campaign. The key to this is Editor. You've got to learn this. If you want to take Google Ads to the next level, this is the key. Hardly anybody knows it, hardly anybody knows how to use it.
So I would say learn how to use the Google Ads editor and then you can be as creative as you like. So I hope I answered everybody's questions. If you have any, please pop in the box now before I switch off for today or you can come back tomorrow and ask me some more questions. So thank you Nick for your comment.
Amish, I hope I've explained how you exclude your placements and apps you can include or exclude whatever you like as per your campaigns. So that's it. Ladies and gents for today's session. I hope you enjoyed it. I'd appreciate very much if you just put in a little comment below, like and share this video and spread the word.
So that's it for now. I'll see you tomorrow. Same time at five o'clock. I think in tomorrow’s session I'm going to focus on setting up conversion tracking as to what types and the path to what a conversion is. It's very complicated. Most people, what they want to do is to set up a campaign and want to get conversions the next day.
It doesn't work like that anymore because your customers are going all over the place and you need to hit them in each and every place, wherever they go. So I'll focus on that tomorrow, but if you have any questions, please email them to me at info@sfdigital.co.uk and I'll answer them for you. Thanks fo being with me and god bless.
Stay safe and I'll see you tomorrow. Bye for now.
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