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The Ultimate Secret Guide To Video SEO (Dennis Yu With Uzair Kharawala)

The Ultimate Secret Guide To Video SEO (Dennis Yu With Uzair Kharawala)
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Hello, and a very warm welcome to today's, um, video. My name is Uzair, and today I've got a very special guest. His name is, uh, Dennis Yu from BlitzMetrics. Hello Dennis, how are you? Hey Uzair, how are you doing? I'm very well, thank you. Thank you so much for joining in and, um, sharing your knowledge, expertise on video marketing. The search engine engineer's the guy who's going to talk about video.

So before we get started, Dennis, um, what I would like you to do is to just to introduce, give a brief introduction to everyone, who you are, what you do, if they haven't, I'm sure most, many have heard of you and know of you. I'm a former search engine engineer. I built the analytics at Yahoo 20 years ago, and my partner and I, Perry Marshall, have the number one best-selling book in social media on Amazon, and it's on TikTok ads, The Definitive Guide to TikTok Ads, which is about short form video.

And the last five or six years we have made so many little videos, cell phone videos, and we've been helping agencies do this. We've done several seven-figure agencies, and there's this huge wave that's creating jobs all over the planet of people that are making little 15 second videos in every single area of digital marketing, and I find it absolutely incredible. Literally here, this iPhone is a money making device. This has put so many businesses, so many videographers, whatever, out of business because of how you can just make these videos.

And I've been on a mission. I've personally made tens of thousands of videos here, and we, you'll see, depending on when you're listening to this podcast, the videos that Jake Paul and I made together last year to teach a bunch of young adults how to do video. A lot of business owners we're teaching how to do 15 second videos, like chiropractors and real estate agents. We have scripts for everything, certifications. You already know about Digital Marketer. So we've been teaching the one minute video, teaching dollar a day. I'm on a mission to create a million jobs, and that comes through education and certification.

Well, that's a massive goal, to create so many jobs. So I'm going to touch on that in a minute, but I think we got a few things I would like to go through, and I'm sure our viewers would be interested to learn as well. So I personally have followed you for quite a while, learned a lot from you, respect what you do tremendously, and started my video marketing journey just by listening to you. Uh, I initially came across you via Digital Marketer and just creating these little videos, and now we upload a video a day for the last four, four years and do live streams as well, and it has changed, yeah, it has changed the way we generate our leads and customers, for sure.

But many people still are very hesitant and reluctant to start with video, even though, as you said, it's so easy now with a mobile phone, and also 15 seconds, 60 second videos you can create effortlessly. Why do you think that is? What's that mental block or in that mindset? A lot of people don't like how they look. They don't like how they sound. It ties into things like public speaking. So if you can just get over that. Look, I don't even have any hair, right? I don't speak perfectly. Yeah. I didn't even speak English until I was six, so don't worry about that.

The things that people have the mental block over are not the things that your user or your audience cares about. And the other part too is that it doesn't have to be in perfect production quality. A lot of people think it's got to be in a studio, you have to hire a video editor, you have to get a fancy camera. You don't have to have any of those things. You just need this. You actually do need good sound, that's the thing. Good sound's very inexpensive. It's a microphone. Yeah, yeah, yeah. $10 microphone sounds great. The key thing with the microphone is it has to be within 12 inches of your mouth. That's the second thing.

And the third thing, which is I think the most shocking, is that you can have other people make your video for you. So this is not really a new, this is not a new concept, but it's completely new in the way it's implemented. So you know that people in marketing, and you know the world of marketing is driven by referrals and reviews and word of mouth, right? Yelp and Amazon, that's all reviews, right? But how many of us are still relying upon doing our own marketing for ourselves, as in we're coming up with the words, we're coming up with the images and the videos, we're building the landing pages, we're having to do the marketing?

We don't do our marketing, and of the clients we work with, they don't do their marketing, because what they do is they get 15 second videos with their clients, interviewing them on a Zoom call or making a 15 second video when they walk into the office, or how they operate, a day in the life. This works in every single industry. We've done it with thousands of companies, from the smallest little consulting, real estate, home repair, mortgage, all the way up to huge companies.

And it's, well, the neat thing is that TikTok, the reason why they're in the lead on advertising now and they've grown so much, 11 billion in ads in just the last 12 months, probably going to surpass Facebook soon, is that they, their whole system is built upon our ability to boost someone else's post. So imagine you have a customer or a partner or a creator who's making videos on your behalf, or maybe just they weren't even making a video for you intentionally but they were just mentioning you. You can identify that video, go to them saying, hey, I would like to boost your post. They give you the access code. Now I can boost their post, right? Wow. Yeah.

So it was there, you know about the dollar a day strategy, you know about how you can make videos of yourself, you can collect videos, which some people call testimonials, but I don't like testimonials, because you're collecting stories, right, that are valuable, that are interesting, and you would put them on your public figure page on Facebook, you would put them on your website, you would put them on your YouTube. Yeah. But what if somebody makes a post about you and it's from their Facebook page, from their Twitter, from their TikTok, from their Snapchat? Doesn't that change it? Even if it's the exact same video, isn't it different if it's from them?

Like, I'm part of, so, so we know, we, we do the face socks, right, and at videos.com, where we ship out people's faces with, you know, socks with their faces on it, which is a cool gift, and the thing that drives all the sales of that, and same thing for pets, all the sales are driven by UGC, meaning a partnership, like with the Humane Society, and we talk about all this for the Humane Society, if you know, supporting animals, and so they'll make posts about us, boosted, in which we boost from their page, right, from their Instagram. So I'd almost want to ask you, Uzair, why do you think it is that people aren't boosting their, the posts from their best customers and partners and other creators?

Wow. I mean, this changes the dynamics completely, where you have the option to boost somebody else's video on their channel. Yeah. Oh, I, I didn't realize you can do that on TikTok. So, and you can, you can do it, you've been able to do it for five years on Facebook and Instagram through the branded content tool. Yeah. But you have to go, you know, it's more difficult to do, and a lot of people get confused with Business Manager, that kind of thing.

That's right, yeah. But going back to that 15 second video, can you just show very quickly what, how you would, what would you say, or how would you create a 15 second video, just on any topic if you like? Yeah. 15 second video has three parts to it. First is the hook, to get their attention, because people are scrolling, so you have to immediately be clear: why should I continue, why should I pay attention? So usually there's some kind of movement, there's big words right there. A lot of people don't have the big captions, which is like a thumbnail.

The second part's the body. So you have to say something interesting, something helpful, something that reveals a problem, so people like, oh, I have that, that's my pain, I deal with this issue, right? And then the third part is the call to action. Yeah. Schedule appointment, come sign up for my webinar, call me at this phone number, come visit my store, you know, whatever it is, it's a direct call to action. So you have to link these three parts together.

But most people, they end up saying, oh, I'm Uzair, I've been doing digital marketing for 20 years, let me tell you all these other random things that doesn't even matter. Because when people open, when people open with the, oh, I'm Uzair, I've been doing digital marketing for 20 years, they don't care, because you, you, you haven't established credibility. So most people make the mistake of saying who they are first and saying who, what all their products and services are first. That doesn't work, right?

So what we do, let's see if I can, can I share my screen here? Um, yeah, you're in control on this. Uh, you can, just give me one moment. Yeah, I can see your screen. Can you see this? Yep. So this is my phone on Google Photos, and it's capturing everything on my iPhone, so that there's proof, right? Yeah. Let's just say for fun, Uzair, name a city, any city in the world. Chicago. Chicago. Now Google has categorized all the things that I've been doing in Chicago, when I'm in Chicago. So I'm not tagging Chicago.

And look, I was doing 75 Hard, so I had to take a picture every day. I was at the Chicago headquarters with Google, right? Yeah. And here I'm in Chicago with Facebook and we're having meetings, right, on product management, and this is where their whole agency team is based out of, where they work with agencies, and I'm taking a lot of these behind the scenes photos and videos, of working out, of eating my favorite fried chicken place. So these are all stories. I can do a voiceover narration, I can take clips of these and put them together.

And then I could say, let's say for example my goal was, I'm an agency and I want to be able to do Facebook ads, I want to bring, let's say, sports teams for Facebook ads. Then I could start with the clip showing us walking through Chicago or at Facebook's headquarters and say, here's what Facebook says about sports teams, you know, Facebook ads for sports teams, or, that's actually not that great of a title, I have to think of some, you know, clever copywriter. Yeah. And I would overlay that on top of this particular thing.

So this is a, this is a park bench from Wrigley Field, right? Yeah. At the Facebook Chicago headquarters. And I could literally take this, put the words over the top of it and say, num, the number one tip Facebook has for sports teams, right? And that would be my opening piece. And then in the middle I would say something like, custom audiences get an average of a 20 ROAS, and the way you set it up is by combining your email, web, and I'm trying to think about exactly how I do it, because it has to be snappy, and page engagement audiences. Yeah. Come get our guide on how to do remarketing and capture 15 second videos here, right? Something like that, right? Right.

So I'm capturing their attention, I'm saying something interesting and worthwhile. Yeah. And then, or it could, maybe the, the first, first scene is, people are afraid of, or, performance is falling on Facebook, question mark, and they'll say, no, it's not, because it's all about in native engagement, through lead ads, through video engagement, and not as much through sending to websites. Here's our guide on how to overcome iOS 14 and Chrome issues, right? So I would just have that cycle through a few different things here.

So I could go to Menlo Park, where their headquarters is, or go to London, and I could show all these videos and pictures of me teaching at Facebook, right, in Menlo Park. See, there's all these ones here with other agencies. Here I'm teaching, or eating their food. Yeah. Look, this is, this is ridiculous, but this is one where I'm literally just walking around at their headquarters with, you know, they have an ice cream shop, right? Yeah. I have lots. They have a video game room, they have this upside down Instagram room, they have a fox that's on the headquarters. I have so many of these shots hanging out at Facebook, right? Yeah.

And I could use combinations of these. Look at this ridiculous thing. So they have this wall that's upside down, rotated. It looks like you're talking, you know. Yeah, looks like you're standing on the wall, kind of. Where's the thing to rotate this thing? Anyway, you see the idea, right? Yeah, yeah. So these photos you can import easily into Canva and create some animation and movement and create a 15 second video without a video itself, right?

And there's lots of other tools. So, yeah, TikTok has ins, built inside their ads manager, they have a whole set of video tools, and when you make TikToks you can, you don't need Canva, you don't need Premiere, you don't need Final Cut Pro or any of these different tools. They make it very, very easy, and I think that's why these other tools are getting, TikTok is, is, they're making it so easy for people who don't know how to edit video and don't, I don't want to edit video, I don't know how to edit video, yet I'm making these short little videos just based on here, literally.

Like, have you seen Descript? I've heard, and I've seen briefly, yeah. I've heard very good reviews. It's so easy. I'll show you, like this. So literally I could do a camera recording, and I'll look here and I'll say: Uzair and I are talking about why video is so key to your digital marketing. He's been going live twice a week on Facebook and YouTube, teaching about video marketing and how it's key if you're doing PPC and you're doing Facebook ads and TikTok. You need to come check out what Uzair is doing. He's been doing it for 20 years. We have a new podcast episode talking about how things have changed, especially with TikTok. Come check it out.

Okay, so now this is, this video, you can see this, right? Yeah. Already been, already been transcribed. And now, you know what I should have done is made some mistakes. I should have made more mistakes. But look, so this is pretty good. Speaker's me. I have detected, look, look at this: talking about why video is so key. But I said why video is so key, but maybe I'm gonna change it. I'm gonna say why PPC is so key. Yeah. And maybe now, instead of you've been doing it for 20 years, maybe I'll just say you've been doing it for 21 years, because maybe, you know, it's a year later now, we need to update this, right?

Okay, so this is, this is something that the AI is now able to change the words. I are talking about why PPC is so key to your digital marketing. Wow. Okay, so it's tools like this, and you can, let's see here, let's just go down here. Listen to this.

Check out what Uzair is doing. He's been doing it for 21 years. Okay, we need to make it, we can clean it up a little bit. You can change your own, we can change the background, voice, like, all of these different things, right? Well, yeah. Wow. Amazing. So this is what we're talking about now. So imagine you have your best blog post and it was, let's just take a look.

So you rank on Google, you rank, let's see, TrueView discovery ads, let's see, what are the best practices for create, how to use Asana. Oh look, you moved up onto the first page on how to use Asana effectively. Interesting. Yeah. How to duplicate Google Ad campaigns. Okay, let's say you have a, you know what, I'm just gonna do this. This is amazing. Oh, look at those things that you have. Okay, so all you guys out there, look at the best content that you've ever made, and it could be, what's your best content? Um, oh God, um.

I mean, like, this is Kasim. They featured one of the. Oh, Kasim's amazing. Yeah, yeah. The one with the video, the top one, the green one is. Oh yeah, yeah. This is a good headline, the secrets to starting this ad. Hang on a second. Notice that, actually, do you see what's, what's going on here in this ad? Yeah. She's using her cell phone. This is one of those, driving, of course the other guy is the one that's driving, so they're making things in the car, be safe, right? But this is the kind of video that works, because it looks very non-ad-like, but it's an ad, right, obviously. Yeah.

So skip this. Solutions, there's Kasim, and you, you've had 3,000 people see this and, oh, so he interviewed you. Okay, awesome. He challenged himself to shoot a video every day for 90 days, and you go on for half an hour. They link to you, and Kasim gets a fair amount of traffic, so that's not bad, three thousand, right? And you've inspired other people to make their videos. Even for people like you and I that suck at video, right, we're still making the videos, right? You and I are not Tom Cruise or whoever, right? Not at all. Well, I'm not.

Here's something that all of you guys that are in digital marketing should know how to do. Is so easy. Okay, so this here, you have the video on YouTube. It's been repurposed here to his site, Solutions 8. Yeah. But do you see here, this page has zero backlinks. You didn't link to it. He interviewed you. Why don't you link to it, Uzair? No, I just came across it recently, so I will. It's featuring you. This is great. Yeah. Maybe it just, maybe it's a brand new episode, this kind of thing.

But what we see all the time is that, so Kasim's is a pro, so of course he's kind to repurpose his video into a blog post, but a lot of the videos that, that we're making, we are not repurposing. So if I say, if I just look at your name. If you type in SF Digital, because that's where the, the, um, all the videos are. Yeah, over here. Yeah. Okay, so look, oh, this is a great example. Google Ads Tutorial 2021. Well, you want to, no one's going to want to click on that compared to Google Ads Tutorial 2022, right? That's right.

So then you would just modify this. But let's say that you don't want to re-record the whole thing. Then you can just change, you can, I can just pull this video down, right, and turn, and modify using the AI that I told you. So anytime you say 2021, we can change your words to say 2022. Right. And then this one here, let's see if we can find this one on your site. Is it on your site? You turn into an article? Um, we, we do put a blog post as well on our site. Okay. But this one is apparently hard to find. Yeah.

Okay, so this one, and a lot of, a lot of people, when they just make a blog post based on the video, they screw it up. So what you want to do, so I have a tool called 4K Video Downloader. I have lots of tools, by the way. And then I'll grab this URL, this video URL. Have you seen this before, your video guy? No. And now this is 27 minutes, so it might take a couple minutes longer. Yeah. Oh, it'll take two minutes. No, take one minute. Okay, so I'm pulling down your video right now. Yeah. And then I'm gonna pull it in the Descript, transcribe it and make a blog post based on it, right? Got it. Isn't that really cool?

And it's amazing. A lot of you guys think that blogging is some difficult kind of thing. It's actually really easy. So what you do with blogging, I would say, well, here's my, here's my video. Okay, so I could turn that into a blog post. I can continue to add to this. Yeah. And then I could, I could just take this, and why is it say Hosea? Yeah, it's usually, they call me Jose. So then I just, I have to come in here and obviously correct. Yeah. I could have a VA come in here and fix the transcription errors, and then copy this and turn it into a WordPress blog, right? Yeah.

And then I would come to my blog too and I would write a blog post just like this. Add new. And I'm, not that one, got to be careful about what I have copying and pasting. Uzair Kharawala made a video a day for 90, how many days? Yeah, 90 days. Well, now it's four years. Four years. And here's what happened. What happened? I'll tell you what's happening now, Dennis, is if you open up a new tab and search for a keyword like Google Ads, learn Google Ads 2022. Yeah. You get multiple videos ranking on Google page one. So learn Google Ads as a keyword, and that very well. Google Ads 2022.

Okay, so learn Google Ads, let's say learn Google Ads 2022, because that's the keyword we go after. Learn Google and 2022. Okay, so then you will see, there you are, that is there, so you got one, two, I think there will be more. Yeah, this one here, you have two of them, three, four, all four. Okay. And I think our blog also gets ranked. Yeah, at the bottom somewhere. So Google is giving a lot of priority to videos. They're ranking it above, even higher than the search results. Yeah. That's clever. Wow. You'll get multiple videos on the first page. Yeah. Most of them are from Uzair. Okay, well, all of them. Yeah, that's right, it's true. All of them. Yeah, all of them are from Uzair.

Okay, and then I went in and include that image. Ever seen somebody write a blog post on the fly? No. This is how long does it take to make a blog post. Yeah, that is absolutely incredible. Yeah. Because now I can make a blog post about how to make a blog post. Yeah. By Dennis Yu. And we made a video together using my favorite, oops, I'm not even a fast typer, but we do it quickly, my favorite video AI tool, which, and of course I would link to all my training on how to use this, which lets you create, or lets you edit video as easily as typing.

Okay, then let's see, I'm going to export this video. Of course I can export it into YouTube, I can export it to, you know, with captions and all these other things. I do all kinds of crazy awesome effects, but that's not what we're talking about here. And export. Yeah. Okay, and Uzair, okay, good. I would probably want to name it better than that. Yeah. And then we just pulled down this video of you. Here it is. So now, Google Ads Tutorial 2021. So let's, let's do this.

New project. You never want to put it in my workspace, because then no one else can see it. It has to be in this driver space. People don't get this. People mess this up. It's like the most common mess up people do. And then look at this, I will pull in this video that we just made. Where is this? Here, let's go look at this one. We called it, was that, I think so, the one that we just pulled out of this, this one here, tutorial. Yeah.

So this, let's look at this. If you can hear me and see me okay, please put in a little. Oh, we want to get rid of those pieces here, so I would clip that. But let's see, Google Ads tutorial. Okay, so let's come over here and look at Google Ads tutorial. I, we did two videos, the one we downloaded and we made together, right? Yeah. There it is, Google Ads tutorial. Okay, so now, oops, I got so many tools open. I'm going to, yeah, there it is, I'm going to drag this into here. All right, there it is. Now it's transcribing this whole thing here, and in about a minute it's, I can then, you can see, it'll be ready, right?

Meanwhile I finished my blog post, and I'll include this video, including two videos, your repurposed one for 2021 and the one that, that we made together called Uzair, and then we will take highlights out of it and turn them into fake Facebook ads and LinkedIn posts and all that, and I'll show you that, and I bet you nobody has ever seen before. Did I not spell this correctly? Where's the one that we downloaded? I think there's a space. Yeah, I saved this one out of Descript. Maybe is it still downloading? No, it can't be. Let's see this.

Yeah, let's come over here. I hit the video export and we named it Uzair. Let's go look again. See, this is Dennis not being able to figure out where he kept his files. You got to name all these things correctly. Correctly. Uh, I must not have downloaded it correct. Did I not press enter? I don't see the Uzair. No. Let's do it one more time. It's a short video. Okay, so there it is. Okay. Oh no, I'm in the wrong file now, I'm in my game. Yeah, yeah, you're in a different one. Sorry, wrong file. I think I closed already. But anyway, I would embed that video on the blog. As easily as typing words. Is typing, yeah, as easily as typing.

Okay, so then on this post you can see that I'm, I'm using Rank Math, so I can help, you know, obviously look for the keywords that I want to go after. Yeah. So let's say I want to go after Uzair, I want to rank on your name. 48, not bad. I need to get it up to like 80 plus, because I put your name in the headline, which is good. Yeah. And of course in the post itself. For those of you guys that know WordPress, I have to choose a category, so I'm going to put you in the awesome people category. I think I have a PPC category or Google Ads category.

And I put, I, if you, you guys should always use WordPress. It is just automatically good for SEO. I make, when I add a tag, that creates another page there, so the more times I use this tag, the better I'm going to rank on this, as you guys know. Yeah. And, but I messed up even file, so you'll have to go search on his name, but if, if we did things right, searching on Uzair Kara, kit, yeah, W, will reveal this post. Okay, now I publish it. Have you seen anybody publish this? It's not, it's not 600 words, is it? But no, or whatever it is, but it's probably enough. Wow.

So now I made this blog post, but no one's going to see this blog post unless it gets shared and whatever, right? Yes. So then I'm going to go to Twitter and I will make post here and say, making one video a day for years. Oh, you can make it my SF Digital, because that's the Twitter handle we use. At SF Digital. The result of making one video a day for four years: dominating first page of Google for, what was it, learning Google Ads? Learn Google Ads. Dennis, this is fascinating. Yeah.

Now I can include my blog post about this right here. I made a tweet, and I could do the same thing on Facebook and Twitter and LinkedIn and all this stuff, right? Yeah. Right, so this tweet is now a few seconds old, right? Yeah. But, but you know, you know the dollar a day strategy, right? Yeah, yeah. So then dollar a day. So dollar a day here, I would come in and run ads against this. You ever seen anyone create dollar a day ads live? No. Well, here it is. I'm going to show you how you do everything live: make the video live, write the blog post.

So here's the engagement. I want to call it Uzair. And how much do I spend, Uzair? How much do I spend? One, one, one dollar a day. A dollar a day. And so we like to go for one week, to give it enough time to learn a little bit, and you don't need targeting or any of this other fancy kind of stuff. Because why wouldn't you need targeting? Because algorithm will know what we are looking for. Yeah, the algorithm's just super smart. Wow.

Who do you think should see this? Maybe the people that do PPC. Yeah, or Google Ads. So who are, who are the people that you really like in Google Ads? Yeah, Kasim, Solutions 8, I think that's his name. Company, it's Solutions 8. Yeah, might be. No, anyway, so we have, yeah, we have you in here. We can add other people. Yeah, like digital marketing, following somebody like them. Yeah, yeah, we're targeting all the followers of these people. Oops, let me go back, I forgot to select the, the creatives. And now I need to look at the tweets that we've made, so I can promote an organic tweets, and I'm boosting a post, right? I'm boosting this tweet, and now I'm done. So I'm

spending a dollar a day boosting this one tweet. Of course I could have multiple tweets, and I'm targeting people who follow you or Kasim, right? There it is. Yeah. And now this campaign is live, or will be live as soon as it gets approved, right? Yeah. So there it is, right? How long, how much effort did that take? How long did that take? Well, well, from start to finish, less than 20 minutes. Well, how long did it take me to boost the tweet? Oh, two minutes, not even that. Okay, so now already 19 people have seen this tweet. Yeah. And four people have engaged on it. That's pretty cool, right? Yeah.

Now how long do you think it should take to make a 15 second or one minute video, turn into a blog post, push it on multiple channels, right, posted on multiple channels, and then running ads against it? How long should that typically take? No more than an hour. Right. But how long do people spend messing around doing this kind of stuff, right? I know, because this is why they don't do it. They think it's too tedious, complicated, and they make things very complicated. I mean, this is just incredible, what you've just shown today.

So let me show you one other piece here, and this should tie it together for everybody, because they, digital marketing especially, you know, the people most guilty of it are people who do digital marketing for living, because they make it way too complicated. But you see what we did was, we made the content, and maybe we edited it a little bit, we just treated it, meaning we're putting it out there on multiple, you know, Twitter and Facebook and YouTube, TikTok, and then we amplified it by put ads against it. It could be Google Ads, could be Facebook ads, it could be Twitter ads. Yeah. Whatever it is, dollar a day, right, or ten dollars a day, or whatever it is. Yeah. Conversion objective, engagement objective.

But you see how you go through these four steps. So now you know, we, as long as you're making the content or someone else is making the content, making these short videos. I really like it when we can coach our best customers and partners, whatever, to make the video. Yeah. You can edit it through many, many tools, like you mentioned, Canva or Descript or whatnot. Then we have to post it, right, which is distributing it, so we can post it on the blog, post on Twitter, post on Facebook. And the last part is we have to amplify it, so people see it, right?

Sorry, sorry to interrupt. Do you also run dollar a day on YouTube as well? Yeah, you can do the same, same thing applies on YouTube. Why not, right? Because I could target, like you guys know, on YouTube I can target anyone who watched for a particular video. So let's just say, you know, I'm on YouTube and let's say I want to rank on Google Ads, right? Yes. Maybe I'm an agency. Or learn Google Ads, you said, right? That was the one. Okay.

And let's say that this guy here has the, you know, people are coming here and they're watching this guy. Yeah. Or they're watching this guy. Okay. Well, yeah. Or, or this person. Yeah. I can run ads in front of these videos, because I can use this as targeted. I could target the channel, I can target the keywords, I can do retargeting. You understand, with Google Ads, right, obviously, you teach Google Ads, I don't need to tell you this. Yeah. But for those of you guys, I can run dollar a day against this. Yeah. Placement targeting, keyword targeting, channel targeting, it's the same thing. Just like I showed you on Twitter, it's the same thing. That's right. Brilliant.

You know, it's amazing, absolutely mind-blowing stuff you've just gone through, and I, and this is what I love about you, you keep things so simple. I know I was speaking to Cletus Coffee, and he met you in San Diego, and he said, oh, on the, on the street, he, Dennis showed us how to do and upload a video, make a video and upload it, and in like five minutes it was all done and dusted. So it's, yeah, it's just mind-blowing stuff.

So thank you so much for your time and for sharing all this. I absolutely loved it, and I know everybody else will, um, love this as well. And those of you who haven't started video marketing, you've got to get started, because if you're not doing this, your competitors will get started and you'll be left behind. So Dennis, I truly appreciate your time. Thank you so much, and I would like to invite once more, uh, some other time as well, to share some more knowledge and expertise. Happy to. Yeah, thank you, Dennis.

How can someone reach out to you, or anywhere? Use whatever channel you like. Catch me on Google, LinkedIn, Twitter, Facebook. If it's for business, you can hire me, or maybe you have a particular question, you want to join our coaching program, I'm Dennis, blitzmetrics.com. Perfect. I'm gonna put your details under this video as well. Thank you, my friend. Thank you there. I truly appreciate this, and thanks to everyone for watching this. I hope you enjoyed it. Bye for now.

Cool. Brilliant. Thank you so much. Then share it, right? Cut out clips to this, write a blog post about what you learned. So now you're writing a blog post about writing a blog post about writing a blog post about making video. Yeah, perfect. Now thank you so much. I'll, once it's uploaded, I'll, I'll link you to it. And imagine if, you know, a lot of you, you know, a lot of folks don't have the VAs or whatever, so you could hire people on Fiverr or Upwork to do all this stuff, or someone from, from the Philippines for 500 a month full time, and all they do is they edit your content and follow these processes. Yeah, brilliant. Thank you. Thanks. All right.

Video marketing is the best option to promote your business, product, and services. You can get maximum potential customers by doing effective video marketing and following on-point SEO tips.

To help you understand the fundamentals of video marketing and how you can reach more people through video marketing, we talked with Dennis Yu of BlitzMetrics.

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He is one of the best search engine engineers and a great mentor for video marketing. He is a former search engine engineer and built the analytics at Yahoo 20 years ago. Interestingly, he and his partner created the best-selling book on Amazon about TikTok ads and how you can excel in your business by making short-form videos.

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For the past six to seven years, he has worked with several seven figures agencies and helped people create more jobs through these 15-sec videos. Moreover, he and Jake Paul are the mastermind behind one dollar a day and are on a mission to create one million job opportunities through education and digital marketing certification.

In this blog post, you will learn about video SEO and marketing tips and different ways to improve video reach or content.

Helpful Tips On Video Marketing

Many people repeatedly ask; how to make quality video content and how to earn through it? Do we need a specific studio, video editor, and other fancy devices to start the video marketing journey?

Dennis shared that creating a quality video is all about good sound and attractive yet short thumbnails. Luckily, getting good sound for your videos is very inexpensive. Wondering how? You can get yourself a microphone to improve the sound of the video.

Important Tip: Place the microphone at 12 inches from your mouth, and you are all set with the creation process.

Let’s dig further into the tips and techniques of video marketing:

  1. Plan The Video

The most crucial step in video marketing and video creation is to plan your video correctly. You should organise the information you want to share with the users or customers. Then, keenly understand the purpose of the video, either the video is to educate the masses or promote a product and service.

At last, comes the budget; your budget should not be too much at the start. First, observe how your videos are doing and if you can target the maximum audience.

As Dennis said, one dollar a day is best at the start. You can spend one dollar creating and promoting your video content on various top-notch platforms.

  • Create A Script

Creating quality scripts for your videos is very necessary. You can be sure, but still, there can be a sudden unplanned event or word. So, it is highly suggested to organise your thoughts properly before displaying them. As a result, it will save a lot of your time, and you won’t have to edit or skip any portion of your video.

We all want a script that can attract maximum viewers – Right? For this, you can follow Dennis’s advice as he shared that a good video has three essential parts; the perfect hook, the solution to the viewer’s problem, and at last, an excellent CTA (call to action).

These things help the users or viewers stay longer on your content, and you can market your products or brand quickly.

  • Use Of Camera And Setting Up Studio

Before you start recording your video, it is crucial to consider learning the proper use of video recording equipment. If you are recording your video using iPhone, make sure to adjust the brightness and display.

Important Tip: Turn off the notifications to avoid any disturbing sound in the background.

Setting up your studio shouldn’t be very overwhelming. You should buy simple equipment like a tripod, a good camera or recording device, and a microphone. All these things are enough to give you a perfect video marketing start.

Implementing Essential SEO Video Marketing Techniques

YouTube Video Marketing Techniques

Once you are done with the video creation process, you should focus on promoting that content on various platforms. Luckily, you can quickly achieve this goal by using the right SEO techniques.

  • Video Transcripts

When you upload your video content, the search engine quickly starts reading your content. To help search engines understand the content better, try to include a transcript so that the content ranks higher and gets maximum attention.

It also helps people watch and understand your message without turning on the audio. However, adding a transcript isn’t an easy task. What can you do? You can hire someone such as an agency or freelancer or use any automatic tool to boost the video. 

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  • Create Content According To Audience Interest

Using SEO tips and tricks can help you achieve a good ranking on any platform. But what can you do to catch the attention of your target audience and help them stay longer on your video? Here comes the surveys!

You can quickly deliver the desired and demanded content to the target audience by analysing their interests through different surveys.

  • Use Unique Thumbnail Or Caption

Creating an attractive thumbnail or caption is the perfect way of getting viewers around your content. Your thumbnail is the first thing people see when visiting your website or video. So make sure you are using an engaging and attractive thumbnail.

  • Right Keywords

Selection of proper keywords and then using them in your content is the best way to boost your content as it helps Google in understanding the nature of your content. Using the keyword in the thumbnail and transcript can help you rank better and stand out among your competitors.

  • Observe The Videos Performance

If you have followed all the video SEO and marketing tips carefully, you should check the success ratio of those videos and see how they are performing. For this, you can use Google metrics. To clarify, it is a tool for video analytics, and it allows you to observe the overall performance of your videos.

Important Tip: Work on the videos that aren’t working well, and spend more budget on the excellent performing videos.

If you upload your videos on YouTube, you don’t have to worry about metric detail as YouTube has its analysis metric tool.

  • Promotion Of Your Videos:

Now that you’ve applied video SEO and marketing tips, it’s time to promote your videos. Wondering where to promote? There are various amazing platforms for video promotion, such as YouTube, TikTok, Facebook, and Instagram.

Important Tip: You should also embed the relevant videos in your blog posts to help the audience understand the nature of your content better.

Benefits Of Effective Video Marketing

SF Digital Studios YouTube Channel

We live in a time where people prefer watching videos to understand things more than reading long blog posts. Isn’t it? So you should also have to move accordingly.

Using video marketing techniques enables your business to reach more audiences within a short period. Let’s dig further to know the benefits of effective video marketing!

  • Video Marketing Increases Sales And Conversion Rates

Do you know the top leading social media platforms like Facebook and YouTube have maximum video content with a watch time of over 1 billion hours?

Yes, you read it right!

This is the reason why video marketing increases sales and conversion rates. So if you are selling something, you can make a video to promote your product or service and target the maximum audience.

Adding videos to articles or service pages increased the conversion rates by 144%.

The best and most engaging product video perfectly explains to the visitor how to use the product, why to use the product and the benefits of getting this product or service.

  • Video Marketing Grows Trust

Doing effective video marketing will boost the trust of your customers in your brand and allow you to reach more people.

Important Tip: You can ask some influencers to review your products in their videos to increase sales.

Reviews from top public figures also enhance the overall credibility of the brand.

Wrap Up

With that said, our complete guide on video marketing comes to an end! Now that you know how to quickly stand out among your competitors using the right video marketing techniques given by Dennis.

Nothing can help your content rank better than perfectly optimised and killer videos. But you need to make sure the content is well organised and well explained.

You can use Dennis’s above-discussed video SEO and marketing tips to create better product promotion campaigns. Moreover, you should use different tools to edit apparent background noises.

All the platforms like TikTok, YouTube, Twitter, Facebook, and Instagram are perfect for video marketing. As Dennis said, if you use TikTok to promote video content, built-in tools are available to edit.

Uzair Kharawala

Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.

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