A Google ads campaign can be very profitable, but you need to make sure you optimize this to achieve the best results. One of the best things about Google Adwords is that it has a number of features to allow you to monitor your results and target your campaign. If you really optimize your campaign you can beat your competitors to the top spots of the search engine results pages.

For more information on Google Adwords optimization, watch this video. Alternatively, here are the top five Google ads optimization tips. 

1. Test branded and competitor keywords

You need to test both branded and competitor keywords. It’s essential to invest in protecting your brand. Competitors can bid on your brand as it is possible to bid on trademarked terms, as long as you don’t include them in your ad. This is unfortunately how it works, so if a potential customer searches for your brand the competitor could appear instead. 

Test your competitors’ keywords as well and see how well they work. You could potentially bid on these as well, without using the name in your ads. This means getting to the top spots ahead of your competitors and any potential customers searching for their brand will find yours instead.

2. Review campaign and ad group structure

It’s essential to constantly review your campaign and ad structure. This includes your budget most importantly. If your campaign is profitable, then you shouldn’t limit your budget, especially if you’re hitting your cost per acquisition (CPA). You could lose out otherwise. Your aim should be to grow your business so invest in your campaign.

Pay attention to the different types of campaigns. There are three main types:

  • Main (all services): Your main campaign should have multiple ad groups all with very relevant keywords relating to each other. 
  • Brand: Your brand campaign is focussing on when potential customers specifically search for your brand.
  • Winners: These are the most profitable ads from the main campaign. It’s vital to bid on these and protect these keywords.

3. Optimize locations

You should also aim to optimize your locations. For local SEO, select the option in locations that states “people in or regularly in your target location”, rather than Google’s recommended option. This is a way to appear in more local searches. 

You could even try to branch out to more locations. For example, if your business is in the US, you could include all the states and find out which ones are more profitable as keyword locations. Analyze the data as it comes back in and increase bids on profitable locations. Equally, decrease your bids on more expensive, less lucrative locations. 

4. Use data for Google ads optimization

Data is essential for monitoring your results in order to optimize your Google ads campaign. There are several key performance metrics you can use in order to analyze your campaign. Conversions are the most important metrics, these can be anything from purchases to a new user signing up. Essentially a conversion is when your ad brings in a customer who then follows the call to action you’ve set up on your website.

If your brand appears in search engine results pages then this is known as an impression, which is also counted by analytics. Other actions that are monitored include locations such as people looking for directions, call, and clicks. Your click-through rate is also very important as it shows how many people are clicking on your ad. All this type of data is vital to understanding your customers and the effectiveness of your Google ads campaign. 

5. Optimize your keywords

Anyone undertaking a Google ads campaign will understand the importance of utilizing the right keywords. You want your content to match the specific words and phrases potential customers are typing into Google. Google ads have several features to help optimize your keywords. These include Keyword Planner, which helps you generate new keywords. Additionally, use Negative Keywords to list words and phrases that aren’t relevant to your campaign. You can also run the Search Terms Report which tells you what people searched for when your ad came up. This can help you add new keywords or remove poor-performing ones. This way, you can specify the right keywords. 

Google ads search optimization helps you generate more business and reach out to the right customers. With these Google ads optimization tips, you’ll be able to make your campaign work for you. If you would like to find out about how to optimize Google Adwords for your business, learn more today.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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