Types of Google Ads

There are a variety of different types of Google Ads businesses & advertisers can use to promote their products, services & offers. In this video, you will learn about text, image, video & Gmail ads.

 

Transcript

Hello, in this video I’m going to show you the different types and kinds of ads you can run on Google and reach your audience all over the internet. Hello, I’m Uzair and thanks for joining in. In this video I’m going to show you the different types and kinds of ads you can run on Google and reach your audience all over the internet rather than just on the Google page. So most ads which we can run on Google are the ones which come up on the Google page.

So if I were to go to say buy iPhone and you’ll see the ads which appear at the top. So there are four ads and there’s some shopping ads on the right hand side. So here’s how I would run my text ads and these are the ones which I’m talking about. So let’s open up my notepad and we’ll put in text ads.

And these are on the search network. So the first one I’m going to run is by keyword targeting. So when someone puts in a keyword or key phrase like buy iPhone or whatever keyword you’re targeting, your ad can potentially come up. So that is about targeting the keyword. The second one, I’m going to run an ad campaign is on brand.

So if your brand is quite famous or popular and people know of your brand or your company, instead of putting in your url, they will put in the name of your company or your brand and then click on the organic listings. If you do have one. But if you don’t have any organic rankings, then the best way is to, be at the top of the Google page is run an ad. Now the brand campaigns are very low on cost. The Cost Per Click is very low because there aren’t many advertisers because why would other companies bid on your brand name other than your competitor?

So you can do the same for your competitors if you wish to show your ad when somebody puts in your competitor’s name. Then is a great way to come up on Google page one. So the brand campaign is by targeting your brand term or key word. The other one which is very important is what I call re-marketing on the search network and that is called the RLSA, [Remarketing List for Search Ads]. So if somebody has searched for your brand before and then they go back to Google and search again, then potentially your ad can come up here.

So those are the remarketing I would call it text ads, just to keep it simple for you, but the technical term is the RLSA. Then I would also set up a campaign targeting my competitors. So if somebody searches, you know, if I’m Apple and somebody puts in by Samsung Galaxy, then potentially Apple’s ad may come up as well. So that’s also a very sneaky way to get in front of someone who is searching for your competitor’s keywords, brand or products. Okay, so that is the search network. Then we move onto the Google Display Network.

Now if you thought that the party is on the Google page, it isn’t because this is where the big party is. This is where most people are. We are searching, surfing all over the internet and potentially we can show our ads in front of our audience. So I’m going to show you what the GDN is all about. So lets say you go to a newspaper’s website, so that’s an ad over here, that doesn’t look like a Google ad, but usually it comes up over here as well. That’s an ad.

So you can see they are different sizes where these newspapers and websites have monetized with Google ads and advertisers can target those websites. So lets say if I were to go to, so I go to ESPN to check my cricket scores- quite a few times a day actually I pretty much live over here- so I can see a very big ad at the top and they might be a little ad on here. So that is from wordstream. This is a 300×250 and this one is 970×250.

And they are great from the branding perspective. If nobody clicked on these ads, this advertiser will get free advertising. So if you want to raise awareness for your brand, product, or services, I would highly recommend that you run image ads, on the Google Display Network.

Okay. So we’ve got image or banner ads, which I’ve just shown you. Then you can also run text ads on the GDN, which is obviously the Google Display Network. So just like you can run image ads, you can also run text ads. And then you can also run re-marketing ads. So if somebody has been to your website and they are pixelled in, and lets say they went on to ESPN or Huffington Post, Independent, New York Times or wherever they go on a website and Google can place an ad. Your re-marketing ads can potentially show up.

So it doesn’t need to be in a website which is in your niche, where customers are visiting, they can go to pretty much any kind of website. And if Google can place an ad on there your ads can show up. So it’s a great way to re-market to your visitors and these re-marketing ads, just keep on raising awareness because these are the little touch-points wherever they go, your ad shows up. But you need to take caution and not overdo it.

Some companies run re-marketing campaigns very aggressively and it really cheeses people off, because wherever they go or turn to that same ad is on their screen. So I would recommend no more than three times a day as a total impressions, and you will find that you are achieving your goals of reaching your audience. Okay, so that is the GDN. Then we move on to video for YouTube. Obviously YouTube is owned by Google, it’s the second largest search engine in the world.

So there’s massive amount of traffic and audiences which you can target, and dip into. So the first one, is what we call the pre-roll ad. So when you click play on a YouTube video, an ad shows up or an ad shows up midway through a video, and these are what we call the pre-roll. So you can target certain videos, channels, and show your video ads on these videos.

So let’s move over to YouTube and I’ve got one over here which is Gary V’s channel, so you will see that wherever the yellow dots are, that’s where the ads are going to show up. So let’s play this and okay, so that ad has popped up. So this is an in-display ad, an image ad, there’s an ad over there. And lets fast forward this video and see if there’s an in-stream ad, which is a video ad.

So you can put an image or a banner ad on there, on a video as well, on the watch page we call it on the right hand side. Lets see what comes up now. And you will have seen these kinds of ads come up loads of times. So this video has been monetized or this channel has been monetized with ads. It hasn’t come up yet. It’s typical, isn’t it? When we don’t want the ads to come up, they do.

And when we do want them to show up, they don’t. Yeah, of course. It’s always the case like that. Okay. I’m just gonna wait one more second and see if it comes up. Otherwise I’ll move on to some other video. Oh, there you go. So that’s an ad. So that’s a video ad. *Somethings happened to my microphone*Okay. So that’s a video. So lets move on to my notepad. Okay. So then we have image ads on YouTube as well. Then you can also do re-marketing,

image ads as well as re-marketing video ads. So what happens is if you have got a video on YouTube, and lets say someone watches the video, we can put that person into our re-marketing list, and then tell Google to show your video ads on other people’s videos when they go and watch as a re-marketing ad. So that is also a very powerful strategy to get your brand in front of people.

So you could be having an ad running over there as a video ad, as well as on the right hand side as a banner ad. So you’ve got multiple ways you can put ads in front of your audience. Then you’ve got the, obviously the shopping ads, which are on the search network, which I showed you earlier on, those were these ones. These can only be done if you have got an e-commerce website, so that is the only way you can potentially run a shopping ad.

But the shopping ad can also be run on YouTube. Underneath the video you can run those shopping ads. If you’re doing a product demonstration or a review of a product. Then you can put in ads about that kind of product or that particular product underneath your video. So that’s also another way of reaching your audience. And the last one is G-mail Sponsored Promotions, GSP. So they go in people’s G-mail. So if you run a G-mail account for your emails, you would’ve noticed ads along the top. So let me show you

how and where these go. On the promotions tab, you see there are two ads at the top. So one is Capital One UK, I believe that would be a credit card. So you can have a really nice mini landing page over here, even with a form in here, or any other call to actions, which is a great way to reach your audience and they can be either forwarded to someone, or saved to your inbox for referencing it in the future. And this one, what is it? A flashlight.

So now it’s giving us a call to action to read the full story over there. So to recap, you’ve got your tax ads, Google Display Network, video on YouTube and image ads on YouTube, shopping ads and G-mail Sponsored Promotions [ads]. So there’s loads of ways you can reach your audience and have a very comprehensive, advertising strategy to reach at every corner of the internet.

That’s it for this video. I hope you enjoyed it. If you would like me to create similar videos like this one for any questions or problems you may have about AdWords [Ads], then please enter it in the comment box below. And I will do my best to create one for you. Don’t forget to hit the subscribe and the bell notification button to be the first one to be notified when I upload other videos like this one, and I upload them on a very regular basis. I thank you for your time. I appreciate it very much and I look forward to seeing you very soon in my other videos. Bye for now.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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