Oh, Okay. Okay. I believe we are just about to go live. Just give me a moment. Okay. I believe we are live. If you can hear me and see me, I would appreciate it if you could put a little yes, in the comment box, so I know you guys can hear me fine. And hopefully there will not be any echo like yesterday.
I have tested about three times since yesterday and all three times the test was perfect. So it will be my bad luck that if the blooming echo keeps coming back. Oh, thanks Rory, Okay, the test worked. I don't know what I did, but I'll take the credit for sorting it out. All right. Good morning, good afternoon, and good evening, wherever you are in the world.
My name is Uzair and thanks for joining today's YouTube livestream. This is my, I believe it's the 29th straight session. Since the lockdown started, I've been doing these every weekday at five o'clock, UK time. These sessions are aimed at anyone and everyone wishing to improve the online marketing and especially Google Ads. Now everybody realizes how important it is to have a great online presence.
Everybody is snookered or locked indoors, they can't go out to see their clients, they can't reach their customers, the only way out is through these channels like this one. I'm reaching out to everyone and building up my business and hopefully getting more customers. But the beauty of video marketing is you do the work once and then the videos keep on running unless you delete them.
And I'm able to build up my customer base, while generating new leads and building up my brand. Okay. For those of you who have been with me during the last week, where in one of those sessions I discussed and talked about how to build up your funnel and how important it is to have a system in place, where you are not leaking away your visitors or traffic to your website, so you need to have goals in place.
And today is going to be where I will put into practice what I preached. Why do we need to set up all these goals? The time on site, number of pages visited, video views, those kinds of micro goals, those little touch points where visitors haven't converted yet, but they are interested in you and your message or your product or services.
This is where these discovery campaigns on Google Ads come into place. These are aimed at, just like the name suggests, is for people to discover you. The only way you'll be able to sell to somebody is if somebody, first of all, knows you, likes you and then trusts you. These sessions, which I'm doing, are building up trust.
And you can see from the handful of comments just now and from previous comments, which I get all the time on YouTube especially. People are starting to like my content, they trust me. And a fair few of you have become my customers. Whether you bought a course, or you have asked me to manage your campaigns. So this is where you need to get discovered, right?
What you want to do is to spend the least amount of money and get the best bang for your buck. Discovery campaigns, video ads, display ads, these are all the types of ads, which will take you out to the world. If that's where you want to go, and you'll get known to your targeted audience. Now, you can also do the same thing in your local area.
So if you are a local business and you only serve a certain number of areas, or let's say a 10 mile radius around where you are based, you can do this as well. It's even better for local. Because as your ads keep running, and running and running, the local people will start to see you pop up all over the internet on social media, Facebook, Instagram, Twitter, and that's how you will get very famous in your local town or the local surroundings.
So, the first thing we do is we set up these campaigns and what you need to do, how you want to do it, we'll do this in Google Ads. I'm just making sure that everything is working fine before we hop into Google Ads. Now, if you do have any questions, then please put them in the comment box on the right hand side, and I'll do my best to answer them for you.
Please know that there is a 30 second delay. So towards the end of the session, if I don't answer, that means I haven't seen your comment or question and I may have switched off the livestream. If that's the case, I'll try and answer that for you during tomorrow's session. So let's go into our account. I’m just going to make sure that nothing is cutting off. yeah Alright.
Now I've got various campaigns running at the moment. What I've done is I've gone in and put in the last six months worth of data, so it's not a very small dataset, right? It's six months worth and I've got some display campaigns running, a video discovery one, Gmail and so on. Today, we're going to focus on remarketing, I beg your pardon discovery.
But this is a remarketing one as well, right? As to what, who I'm targeting. I'm going to go into that. I have now got two ad groups in here. So those of you who have viewed my video or any of my videos on YouTube and also my website visitors. I have separated them out so that I can see very easily and clearly what's happening.
Now, you may wonder that I'm getting a lot of conversions and the cost per conversion is literally pennies. You might think oh I'm a Google Ads God, well, I am, but not quite. You should not get misled by this because this doesn't mean anything until you don't know what I am tracking. Unfortunately, a lot of marketers use this data to mislead other people.
They show these accounts and Photoshop screenshots, and so on, that look, you know, I'm getting leads at $1 or 50 cents or whatever. I cannot say that I'm getting conversions at 4 cents. It's because this is what you want to do - it's my conversion. What is my conversion action? What am I tracking? If you remember in my previous sessions where I talked about the top of the funnel traffic, this is my top of the funnel traffic.
This is extremely important that you understand this, what I'm trying to do over here. And what I'm tracking is because if I don't get people to know me and to come back to my website, they will not convert. Go in here. Various, in fact, I will cancel this out. I'll go at the campaign level where I have got my filters.
Oh, okay. I'm looking at, especially these three columns. Let me try and zoom in, zoom it up a bit for you guys. So you can see a bit better. I know some of this data might hide behind me. I was trying to see if I can move this to the. Hi Mark. You're late, Mark, I'm disappointed, I'll let you off.
Don't worry. Alright. Hope you can see this a better. So, with all these top of the funnel ads, now, obviously these are remarketing as well, remarketing to those people who have viewed my ads, but I will still consider them as my top of the funnel or middle of the funnel campaigns. This is where I'm looking at. Okay.
Let's just focus on this one for today. Bounce rate, 26%. Now bounce rate, is neither here nor there. Some people are really, they really fuss about it too much. If somebody has got that information from a page and they left off, then that's fine, but it's neither here nor there. You don't want to pay too much attention to that.
But, what you do want to pay attention to is this; ‘pages per session’ and ‘average session duration’. Now see how engaged my audiences are or people coming on my website. Now you can get, well, this from this one is 1p per click. It's very, very cheap. I try my best to make it zero, but I'm struggling with that a lot.
And that's the lowest I can get. This is 4p or 5p, but 1p is not too bad. I can spend £1 and get a hundred people to take action right now. This is where you want to look at now, if I don't have the setup, all these micro goals, I won't know, because you might think 1p and 2p clicks, they might be junk.
They may be very cheap clicks from the mobile apps, which you can get quite easily, but you need to give, you need to make sure that you have linked your Google analytics to your Google Ads account. And now I can see, now look at this one, Gmail. We will come onto Gmail in another session. That's the best one, 3.19 pages per session an average duration is 223 seconds, which is almost four minutes per session.
It’s quite good. The other thing why my average duration is a lot higher compared to other companies or other businesses is because I have a video on pretty much every block post and every page of my website. So even if you come to my website and view my video for about 10, 15 seconds, these ads or these seconds do add up, and that's what you want to do, is to create good quality content, first of all, and then put them back on your website.
Alright, so let's go. I'm coming to all the comments and questions towards the end. Let me go through this one and show you what we've got here. All right. So you've got two ad groups and let's go into the ads as to what these ads, how these are set up. This is one of my favorite ones. Now I'm getting approved Limited due to a trademark, because I'm using the name Google in my, Oh, it contains Gmail.
So that's fine, but they approved it, but even with limited approved limited, I'm still getting a fair amount of clicks and views. Now, this is what you want to do, you put in the headlines one, two, three, four, five. So I'm, so what I'm doing is I'm promoting my YouTube live, which is the session. I want as many people to know about this.
And right now, 16 people are watching. Now when I started, almost well just over a month ago, I was quite nervous, I still do get nervous, but excited. And there was every time I started because it's that adrenaline and the excitement of starting a live session. Only those people who do these will be able to explain that to you.
It's amazing. My first goal was to reach double figures. Okay, if I have 10 people watching, I’ve reached my first goal, and this is, these are the baby steps, which I want to take. So now I'm getting double figure audiences during my live sessions. Every time the next goal is to go 20, then 40 and then so on.
So you can’t go from zero to 100 or thousand. Like most people want to do. No, this is going to take time, perhaps, this is my 90 day goal, which I want to do and improve my audiences. But after I finish this live stream, this stays on YouTube. And then the views keep on coming up and going up, right?
So, these are my five headlines approved headline performance. Good. So this is the best one, which is performing. Google is telling me that this headline is getting the most clicks or when this headline is shown it is getting the most clicks. And I can see now. So what I could do is then change, start changing these ones.
Now look at this one, learn Google Ads every weekday 1700 hours, YouTube live every weekday 1700 hours. So, but one is working. One is okay, it's performing Okay, but this one is the best. Then I've got five different descriptions. So these two are still in learning mode. The other ones are good. Good. And this is the best.
Now again, I take a look at the best one and then try to improve the other ones. Right? Then I've got some images in here, with different photos and different headshots. Sometimes I put them on the left sometimes on the right and so on. So at the moment the blue t-shirt is performing better than the white one.
In fact, I'll show you something really interesting. I had an email today from one of our friends and he said “Look, you've popped up on my screen, how do you run these ads? I want to run ads like this?”. So this, even if I wanted to make it up, I can’t even make it up. And that is that image, which popped up here.
So that is how, my ads keep running. I believe this is in India, it says that it is in India, also I can see it's in Hindi over here. So this guy sent me this screenshot from India and that's my ad, right? So that's how these ads pop up on YouTube, Gmail, GDN and all over the internet.
All Google will do is mix and match these headlines description, images and your logo. I'm not sure why this is showing up as low quality, but I'll look into it and, and work out what's happening and what's not appening. So this is the ad and you set it all up. We go back over here and then I will look a bit deeper.
Okay. video views will always be more because I get a lot of views on my channel. Comparatively, you know, it's not in millions yet, but it will be hopefully very soon. Compared to the number of visitors to my site, I have got 101 people conversions, a conversion is when somebody goes and visits my blog, right? I want to be absolutely clear.
This is not somebody signing up, all I need is somebody to come to my page. This is what it is ‘Ask Uzair blog page view’. So when somebody sees that page view, that is classified as a conversion. This is double the price of that one. So I can look at scaling it if I can, because the conversion rate is almost, not quite doubled, but 57% compared to 39, cost is neither here nor there.
I mean, this hasn't spent anything at all. I mean, in Google terms £121 is still not a lot. So, you know, when you guys are saying, I haven't got much budget and I want to get started with Google Ads, do something like this, but you need to be patient. You need, I'm building up my brand. I'm not expecting immediate results right now.
I want to get known. This is the cheapest and the most economical way. You You guys look, 8,000 clicks, I've got 8,763 clicks for a price or a sum of £121. You know, everybody can afford to spend £100 for their website. Now, if you're an affiliate marketer, you are driving traffic to your website or landing page. This is how you do it.
This is where you can get a lot of impressions. Almost half a million people have seen me. And the CTR is, look for a Google display campaign that is very healthy. 1 almost 2%, two and a half percent. This is usually 0.25% on GDN or 0.3% is good. It's pretty good and at 1p CPC. So that's how we run these campaigns.
Okay. So far away your questions. I'm going to go to the comment box before I end the live stream. Pro noob. “When you started your campaigns, what interests you targeted and which interests you are targeting now?” Well, I'm targeting all my video viewers and website visitors. So I'm remarketing back to them again and again. So you guys might see my ads coming, popping up all of the time.
“If I'm running e-commerce, how to keep 15 seconds video?” I'm not sure Sandy Entertainments, what are you trying to say? “If you are running an eCommerce website” Okay. How to keep, well you can run 15 second videos. Now it's 15 second videos. They are, they can be run as unskippable video ads. So you get really good branding and brand awareness and people can't skip it and you'd pay per thousand views.
Okay. Rory. “Your target CPA is £3 on smart bidding. What did you set your target CPA when you did manual bidding - before you had 30 conversions?” I kept it pretty high. You know, I think I started with, I don't start with target CPA. I never do, because Google doesn't have the data. What will be the target CPA.
But I do know that a page view would be a relatively cheaper conversion and that's what we are doing. When you go into your tools and settings and set up your conversions, you see, this is why all these conversions are there. So you can set these up. And Go to plus. Now, if you're an eCommerce, like who was it?
Sandy Entertainment, you can optimize your campaign to those people who begin a checkout. So for eCommerce, this is really good. So the top would be; begin checkout. Then another campaign would be for ‘add to basket’ because they went to step two. So you bid a lot more aggressively as a remarketing campaign, right? And obviously the purchase is the main purchase or subscribe.
If somebody subscribed to your email page view, you see over here. So you can just go when somebody, when someone views a key page, so you can set it as a page view and see what's happening on that page. Are they staying on the website? Are they scrolling to the bottom of the page? Are they viewing the video, all these conversions, these touch points, then you can decide whether they are likely to convert or not.
Okay. Victor, you're asking. “I would like to know a bit more about your daily routine workflow in your agency, if possible?”. Okay. Victor, we'll be doing some more on that. So stay tuned for that. And I will talk about what's the best practices and what we do as a, as a workflow. But what I would say is don't keep touching your campaigns every few hours, or sometimes every few days, if your budget is very small, like my budget is pretty small.
What you saw just now, I don't want to be tweaking and changing because you're resetting everything all the time. Google doesn't know what's happening, let it run for a few days, see what's happening. And then you optimize. Okay. So Rory, I hope I answered your question. And even right now, my target CPA is £3,, but still I'm getting a lot cheaper than that.
It's just because I'm giving Google that leverage to go out and get me a click for £3. That's what I'm telling Google, because if somebody clicks on the ad and they come on, land on my page it will be £3, but it's a lot, lot less than that. Okay. I believe I have covered everybody. Alright. So that's your last 30 seconds now, before I will say goodbye.
So I hope you enjoy today's session. Start small. I'm not saying throw money at Google, Facebook, and all these people, just start small and start getting good at what you are doing and see how the visitor on your website or a blog page will interact. And this is what you can also do, is write a really good piece of a blog post, let's say 2000 words or so, which will take a fair bit of time for people to read it, add a couple of videos and they just create a little video yourself or embed somebody else's video from YouTube, if you want to on your, on your website and then see that interaction.
A lot of my conversions happen offline. People will WhatsApp me. They will send me an email and they'll call me and they want to talk to me. And then they said, okay, let's go ahead and do some business together. So it's not, not everything needs to be in black and white. Yes, the conversion columns and the cost per conversions and the conversions rate are extremely important.
But you want to take into account whether your business is growing or not. Whenever I'm running these ads. And sometimes I do pause them because when we get a lot of work and we need to slow down a bit, then I will turn them down a bit. And when we need some more, we ramp them up. Okay.
Last question from Satya. “I'm running a campaign on Google Ads, but the clicks showing in Google Ads and analytics don't match”. Yeah, quite often you will find that the metrics don't will not match. And also there will be a delay. So if you're trying to see them in real time, they will never match or even sometimes the next day.
So give it a few days and see if that is what's happening. If not, then you need to look into it or possibly call Google, but there will be a bit of discrepancy that it will never be 100% between Google Ads and analytics. Brilliant. So thank you so much for joining in today. I hope you enjoyed the session.
I very much appreciate if you could just do, give a little like underneath the video and yeah, put any comments if you may have. I look forward to seeing you tomorrow, same time at 1700 hours UK time. So until then stay safe and I'll see you tomorrow. Bye for now.
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