Hello. Would you like to increase the profitability of your AdWords campaigns and waste less budget? In this video I'm going to show you how you can do that using negative keywords.
Hello, and thanks for joining in. My name is Uzair, and in this video I'm going to show you how to increase your profitability of your AdWords campaigns using negative keywords. Now, many advertisers running AdWords campaign don't use a negative keywords in their account. This results in a lot of wasted budget, and you don't get the positive return on your investment.
So I'm going to show you a few ways as to how to use negative keywords effectively, and some strategies as to why you need to use negative keywords at all times, before you even start running an AdWords campaign. So let's get started.
So the first thing you need to do is, when you do enter negative keywords or set up negative keywords in your account, you need to set them up as both singular and plural. So negative keywords work differently, so it's not like the other match types where Google will take into account on the close variation. So always enter both. I know it's a little bit more work, but trust me, it saves a lot of money in the long run.
Then you need to research your, your keywords, or negative keywords, before you start your campaign. To do that, you can either go to your Google Keyword Planner, or another tool which I would highly recommend is keyword.io. Now, I've entered a keyword over here called, for wedding photographer, and I would do this exercise before I even start running my campaign, because what I want to do is to enter the negative keywords as soon as possible, and before I've started the campaign, so that I don't waste any wasted budget on unrelated or unwanted clicks.
So if I'm a wedding photographer in the UK and I'm going through this list and I see Toronto, I'm going to put Toronto in my list. So there are over six hundred and twenty-five keywords which you can go through, or download and then sort them out. So it may take a bit of a time, but you will get at least 60, 70 or possibly more keywords from here which you can use as negative, and it will cut out all the wasted budget straight away.
So this is something which you must do. Spend a bit of time, even if it takes you half an hour or an hour. Do it, because you're going to save a lot of money. So if I'm not, let's have a look, if I don't do destination wedding photography then I'll put in the word destination. If it shows me something like amateur, although, you know, if you are a professional photographer then you want to put the word amateur in here, that's a negative keyword.
If I don't, and if I don't do weddings in Iceland, or Indian weddings, I can put in. So you can see so many ideas for your negative keywords. Malaysia. You got the gist as to how you can search or research for your negative keywords. Make a list and enter them straight away, before you even get started with your campaign. So for my, do research in Keyword Planner and keyword.io.
Third thing you need to do is to create negative keyword lists. This saves you a ton of time. So let's go into our AdWords account, and then from here you go to your shared library, negative keyword list. As you can see, I already made one over here in this account, or in my test account, but all you do is create a new one by clicking on the plus button, name it and start adding your list over here.
And then what you can do is, then you can apply this list to any campaign you want. If you've got a list of over 200, 300 negative keywords and you start another new campaign, then you don't need to physically enter those, a number of keywords, one by one and take so much time. All you do is allocate or link this negative keyword list to your new campaign. So it will save you a ton of time using a negative list.
Okay, then we move on to our match types. So just like our keyword match types, you can use, match, negative keywords as its exact match, phrase match or broad match. So let's have a look at a keyword and how the negative match types will affect the ad running or not. So I'm going to bring this table over here for the word silk scarves, which is set up as a negative broad, negative phrase and negative exact.
So where you don't see any of these red circles, it means that the, this search terms will trigger your ads, whereas wherever you see this red icon means that the, that particular match type is going to stop the ad running through. So let's have a look at the ones which are being blocked by the negative keyword.
So "scarves silk" is going to be blocked by the negative broad match. Although it is in the reverse order, it is being blocked only by the broad match and not by the phrase and exact match. So for the broad match type, it doesn't matter which order they're in. As long as they're both, or all the keywords are on that search term, your ad will be stopped and it won't show through. Even when there is a word between the two words, which is the silk and the scarves, we've got gift in between, the broad match is going to stop.
So this will give you a really good idea and understanding of how the different match types can stop your ad showing through, so you can direct your traffic to the relevant ad group or the relevant campaign. And it's a great way to stop unwanted clicks happening on your, on your ads and wasting your money. So I hope this gives you a good idea as to how we can use the various match type for negative keywords, which don't, not many people use it, and quite often they don't understand how negative keywords work in different match types.
Okay, let's go back to our notes. The next one is your search query report. So once you've started running your campaign and you start to get impressions, what you need to do is to go to your keywords and then go to your search term report. And in here you will see a long list of search terms which triggered your ad, and if you find any term or words or keywords which are not relevant to you or your product or business, then you enter that into your negative keyword, or onto your negative keyword, to your, on your list.
The next step is to use negs for both search and display campaigns. I don't see many people using negative keywords for the display campaigns, so that will also help cut out wastage. And the last one is to audit your negs regularly, or the keywords or the list, it, just, just to make sure that you haven't put anything in there which can potentially stop your impressions.
And that is it for this one. Now, please don't forget to subscribe and hit the notification bell icon, and you'll be the first one to be notified when I do upload other similar videos like this one. Or if you would like me to create any videos on AdWords for any problems or questions you may have, then put that in the comment box below and I will do my best to create one for you. Thank you for your time, I really do appreciate it. I hope you enjoyed it, and I look forward to seeing you in the next one. Bye for now.
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