Okay. I believe we are live. Just give me a moment or two and I'll just make sure everything is working fine and we'll get the live stream started. Perfect. Okay. Hello everybody, hope you're keeping well and safe, first day of the week and we'll start our YouTube lives. Today I've got a very interesting little session on how to get started with video marketing by creating 15 second videos using your smartphone.
So what you're going to do is be able to obviously shoot the video on your smartphone. You don't need to do any editing, but you can add a few things to it with regards to putting up a bit of music, some emojis, icons, and some graphics on it and uploading it to: YouTube, Facebook, Instagram, LinkedIn, or wherever you wish to upload.
The beauty f this is that you don't need to spend a lot of time creating these videos, whatever talk you may have or whatever message you want to put across to your audience, you can literally shoot on your phone and get it across. What you want to do is create a little schedule or a list of videos that you want to shoot, and then you can shoot them literally, within a matter of minutes, you don't need hours on end.
And if you don't have 15 seconds to promote and market your business, then you shouldn't be in your business right now. And the other thing is right now, obviously you can't promote your business by going to meetings or networking. The only way out is through online marketing, and video is where you can put your face, your message and your voice online.
So let's get started. If you do have any questions please put them in the comment box on the side, on the right hand side of this video. So, hello Sandy. All right. So what I'm going to do is first of all, is show you what I'm talking about. Now, these are what we call ‘stories’ on YouTube, Instagram, Facebook.
I believe Twitter also does it, but I'm not sure, all you do is create these vertical videos by shooting. Can you see me on the show? Just give me one moment. I just want to make sure that you can see me. Yes, you can see. All you do, just hold your phone like this, or however you are shooting, but shoot it vertically.
Now I know it's very, it's, you are normally shoot horizontally, but for these videos you are shooting vertically and this is on YouTube. You can see at the bottom, I'm gonna bring this in the middle - over here, you see I've got 326 views on that, four likes, one comment, that's what I'm talking about. This is another touch point where you are getting in front of people.
Now you may not be able to hear my audio from the phone video because it's connected through to the computer and hands, but you, you won't be able to hear it. What you can do is go to YouTube on your phone, on the YouTube app, and you can just search for SF digital, and you'll be able to see it.
I want to play this and you will see a few videos. All I'm doing, I'm whilst I was out walking, I was shooting... I did another video where I just videoed my computer screen. And the sage was, I was talking to the phone that we've got over 400 videos on our YouTube channel. Here's another one, you can see, we can put up these little arrows and the message in bold or text, and I'm going to show you how we do this.
So this was shot on my desk like I am right now. I was just shooting it like this, it's that easy, just 15 seconds. Last week when we had a bit of a downpour over here and the internet wasn't working. So this video was about that, sorry about the interruption and the bad wifi. And I put up a little video, you know the good thing, I want to show you something, which is really, really cool, especially on YouTube.
Now you see this is my logo on here. If I click on it or anyone clicks on it, it will take them straight to my channel. That is the clickable link on here, that is really, really cool! You can also put in different links, you can put up a little video within a video. This was just an icon for the subscribe button.
No, over here, I didn't put any links, it was just a message ‘start your video marketing now’. I was just messing around and playing around with, you know, black and white videos and putting up these icons, et cetera. I can, when I click on that, it will take me to my channel. This one again has got two likes, 122 views.
So these are additional views where I'm getting in front of people literally, you know, whenever I feel like it, if I'm in the, like, if you would be out in the car or out and about walking, you can literally shoot it. Now, this is something which is really cool. You can also put a link of some other video on this video and it's a clickable link.
So here, I, the message I was giving is ‘join me, live on YouTube every week day to see one of the sessions one of the session recordings click on this video’. Now, how cool is that? So you could also put a video link within the video without having to do any editing or anything like that. I'm going to go into the editing in a minute.
You can get the gist, you can put all these icons, videos, links, and this one also has got 71 views so far, all of these are touch points. You need to be in front of your audience at every touch point possible, whenever you can. This one has got 56. Not many people are leveraging this. I just put in this little recording fun icon on it.
So, and at the top over here, I've got my link. So I'm starting to put my link on every video so they can go straight to my channel, whoever is watching it. So why wouldn't you do that?...I've got a couple of comments. Sandy ‘animating videos, getting more response?’ Okay. I'll come onto those comments in a minute. Let me create one first for you.
So I'm going to go to my YouTube app. You download that app and then you go on the...top where you have got this camera button, you click on that, and then you go over to the bottom over here. It's hidden behind that because of my app, the story, you want to go on the story. I recorded the video, or you can record one from before.
So I was just, so that is, I was trying some new lighting and stuff...I've got a light and then I've got this little microphone, which is quite good. I said, wifi or Bluetooth beg your pardon, Bluetooth mic, which connects to my phone. So this is shot with my iPhone, this video. And you can see how good the quality is.
All you need is a bit of lighting, a soft box, which you can buy from Amazon for £15 or something like that and that's about it. So let me go into my filters. So you've got the options of filters, you can change that, whatever look, you like black. I quite like the black and white. Actually, this is really dramatic, I'm going to keep it simple for now.
Then you have the text over here and you go on the text, you can type in whatever text you want like that. Then you have your drawing tool as well. I haven't used this much, but you can see you've got all these various pens and pencils at the top. You can scribble anything on over here. Now this is where the fun begins.
You have got these three buttons, if I click on the video one first. I can choose any of my videos, but what it will give me now is that you cannot use it all of the time. It says ‘you can come back after four days, you recently shared your own YouTube video, try sharing a video from another one.’ So if I wanted to share somebody else's video, it’s going to come here and say something like, “Oh, I just saw a beautiful, amazing video by someone on Photoshop and click the button.” So this is kind of like sharing and collaborating with other people.
It's a nice way to give somebody a shout out as well. And then you can put in your mention, so you search your channel and you keep going there. I can then...what do I do? So if you want to delete it, you keep pressing this with your thumb and then that little icon comes in and you delete that.
I can resize it by pinching in and out. So I won't do it, let's say I put this there. It's a nice way because it highlights the microphone as well. Okay. Then I go back to my emoji and put in the arrow, I can do that and then I can go back and say, “where is it, Channel?” And that is it.
My video is now, not, not quite. I can then add some music. YouTube has loads of music already in there, because I can't hear which one it is. I'm not going to add it, but I'll just show you. I'll add this music, you can then control how loud you want your music to be. I tend to keep it fairly low so people can hear my voice properly.
But there's a little bit of background music in there. You can add, change it or remove it, I'm going to remove it for now. You see that little icon on the bottom over here, you can save it to your phone. And if you wish to upload it to other social media channels you can use that same file.
But right now I don't like this. The way this arrow is, I'm gonna take this down a bit and it's very easy to change and it's, it's really, it's good fun, really good fun....Okay. That's fine, it doesn't need to be perfect. This is the beauty of these little 15 second videos. They will only stay on YouTube for seven days, on Instagram stories I believe it is one day.
So you just keep on putting more and more and more. So all of the time, there will be a handful of videos, which would be online. And now, as soon as I click this little post button it is going to go live and it is posting that video to my channel...It's done. Now, if I can find it, it'll take a little bit of a while.
So the only thing is I haven't figured it out, how I scroll my videos, if I click on it. Yes. If I click on it, it goes to the next video. So I've got a few videos here, as you can see. I'm really enjoying putting these 15 second videos up. It hasn't uploaded properly, but you get the gist.
Okay. I'm going to go to the comments….. Animated videos. Okay, Sandy entertainments, you are talking about those hand drawing and animated videos. They are fun, but I don't personally like them because they used to be fairly new and innovative four or five years ago. Now, it has been done so many times, but the thing is, you have got to build yourself up on the camera and what this does when you look into, or somebody looks in your eyes and that trust building happens, it won't happen with your animated videos.
I can promise you that. Hi, Mark. Hope you are keeping well, thanks for being here. “Can you attribute any paying customers to this strategy?” Yes. Literally hundreds, if not thousands, I've got more clients all over the world. And in fact WSI priority media is one of them; he's just outside of Los Angeles. Hi Richard. Hope you are keeping well.
So it does work. We're doing marketing. That's where and in fact, Richard, I'm very impressed with him. He has started his video marketing journey and we were talking one day and he was struggling with the time, he has got the discipline and he wants to succeed because he's seen me getting all these results. He literally wakes up at half past four, five o'clock in the morning to get his videos done.
So there's no excuse. You know, that 15 seconds is, it's not even peanuts. It's literally you shoot, you hold your phone up. You, how about if you have a thought in your mind, record it, upload it. And you can do that while you are watching TV or, or whatever. And that's what you want to do. See now, these guys, they put up their branding over here.
He's really good, Justin. He has branded his video that’s how he has done it. And this one, he's just put up a little message that he hit 450,000 subscribers. So he's got a very big channel on video marketing. I would recommend that you follow him. So absolutely 100%, this video marketing works. Otherwise I would not be doing this Mark, why would I do it, If this is not working?
I'm going to continue doing this, you know that I've stopped going to business networking two, two years ago. And I don't go out, customers come to me. Okay. “How is that wireless mic?” This is quite good actually, it's, it's, it's very good. In fact it's called Sabine tech mike, if you can see it in the light, all you do is you click this little red button and the Bluetooth connects to it.
You clip it onto your shirt or top, and that's it. I've got a wired one as well over here. This one, sometimes it just comes in the way, especially when the phone is on a tripod and you walk around and you take the phone and the tripod with you. So the wireless is pretty good. “Where do these stories appear on your YouTube channel?” So when le are scrolling on the YouTube app, that's where they appear over here.
Look, Oh, this one has popped up. Look, see, this is where everybody's stories will appear. So the more you put up, the more you are going to be in people's phones and you click on that and that has, where have these, why didn't those logos popup over something? I think I may not have saved properly, but it doesn't matter.
It's not the end of the world if you make mistakes. So be it. Oh, okay. Sandy, what you were commenting about are the animated videos. Yes. I don't personally, it's my personal opinion. I don't like those videos, I just want to keep it simple, I don't hire somebody either as a spokesperson. You can get talent or actors to do videos.
People buy from people, I want to be able to sell to them and they will know me firsthand. Okay. So bring us, I hope you enjoyed, I would love to see some of your videos now. Maybe perhaps tomorrow, when you come back, put in your channel name and or send me the link to your video and or by email, the email is scrolling along the bottom of this video info@sfdigital.co.uk.
And I'd be happy to have a look for you. So thanks for being with me today, that’s it, keep, stay safe. I don't see any more comments or questions, so stay safe. And I look forward to seeing you at the same time tomorrow at five o'clock UK time. Bye for now.
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