Video Marketing With YouTube Webinar 1 of 4

In the first session of the 4-part webinar series on video marketing, I talk about how to do your keyword research the right way so your video can get ranked in YouTube searches.

The keyword research is done using simple tools like Morning Fame, the keyword research can give me a fair bit of indication of the likelihood of the video getting ranked or not.

Tube Buddy is another free tool we use for our video marketing activities. This makes our video marketing workflow super fast and efficient.

Here is the 1st session of the 4-part webinar series with Thinkific.

 

If you would like to learn more about video marketing, here is a 42 minute video where I showcase my complete video marketing system & process.

Video Script

Rob: 00:00:04 Alright, I think we’re live, we’re just setting this up right now, so bear with me guys. This is rob with Thinkific. Just want to make sure that we are live and everything is good. Alright. Okay. It looks like we are live. So thank you for joining us. This is Rob. My name is Rob. I’m here with Thinkific. I’m here in Vancouver at the Thinkific HQ, and one talking you to today’s Facebook live glad to have you join us. I’m just going to take a couple seconds here and just actually share this live with all of the different communities and a Facebook groups and pages just to make sure that we are not missing anyone that wants to join us live today. So just give me one second guys. And as you guys know, we have a special guest today.

Rob: 00:01:01 His name is Uzair Kharawala, Uzair is a badge Google partner and a YouTube certified professional. He runs SF Digital Studios in the UK since 2002 and offers a complete digital marketing service to his clients. He’s also presented in many seminars, workshops, and it’s been a keynote speaker for leading brands in the UK and in Europe. So he’s going to be joining us today and we’re going to be talking about YouTube live. So just give me one second here guys. Again, I’m just sharing this into our Facebook group so that our friends in the Facebook group and to Thinkific studio do not miss this. We had a lot of questions come in and we want to make sure that we answer them for you today. While I’m doing that, if you guys could just comment a, like I said, I’m in Vancouver, Uzair’s out in the UK.

Rob: 00:01:56 If you guys could comment and let us know where you guys are from. We’d love to know where you guys are located right now around the world, we have a global user, a sort of global community, so we want to make sure that we are, we know where you guys are at. It’s really fun to kind of see where everyone is, so as I share this into our group and into the events, here we go. I think I’ve got everyone. I think I’ve shared it with all the pages here and everything. So again, really glad to have you guys join me today. Again, my name is Rob I’m with Thinkific marketing team and I manage the social media and our community here. I want to say hi Karen, hey Angela from Toronto and Karen from Maine.

Rob: 00:02:40 Awesome. Good to have you guys here. Again, what is this a session all about today and what’s happening, right as you guys know, like I said, we have a special guest, Uzair Kharawala, Uzair is a badge Google partner and he’s a YouTube certified professional. He runs SF Digital Studios in the UK since 2002, helped many clients with their digital marketing needs. He’s presented in different seminars, workshops. He’s a keynote speaker for a number of different brands, in the UK and in Europe all over Europe. Also Uzair is a Thinkific course creator, so he knows exactly, you know, the things that you guys are going through as course creators to get your courses out there to grow your audience. So today, and sort of this four week workshop that we’re doing is all about YouTube.

Rob: 00:03:37 So, that’s what we wanted to discuss. That’s what we want to dive deep into and sort of learn what the best practices are and strategies are to generate and create an audience on YouTube and then drive that audience over to your different courses. Uzair is also, a Thinkific ambassador. So he’s a Thinkific ambassador with us in the UK. He was at the London meetup, so we recently had a meetup in London about two weeks ago and was there with, several other course creators that are using Thinkific part of the community there. And we’re going to be actually holding some meetups with Uzair with very soon in the UK. So stay tuned for that in the Facebook group. While we’re doing this, I would also love to learn what you guys are teaching online or planned to teach online.

Rob: 00:04:27 Alright, type that in the comments, let us know what you guys are teaching, or plan to teach. That way we can also understand, who you guys are so that we can, you know, make sure that we can present the information as best as possible. Now over the four week series. So just to give you guys an idea, these workshops and these Facebook lives will be recorded. You can find the recording in our Facebook page and our Facebook group. So if you go to the Facebook page, click on events, you’ll find all of the four weeks there so you can actually Rsvp so that you don’t miss any of the live sessions. But also go back and watch the replays there. During this four week series here, the things that we’re going to cover, we’re going to be covering how to get started with YouTube video marketing, how to generate views, subscribers, engagement and signups to your course, how to do keyword research to rank your videos on YouTube and Google, how to outrank your competitors in YouTube search rankings, how to go from zero to a thousand subscribers in 90 days.

Rob: 00:05:28 And Uzair will show us that he’s done that, he’ll show us exactly his strategy on how to do that. How to get ideas, to create engaging and high quality content. How to set up your funnel, so actually Uzair will be sharing his complete funnel setup that he has created using unbounce and active campaign, but those tools can be sort of switched up depending on what you guys are using. So we’ll dive into that as well. How to use YouTube video ads. So a little bit more advanced. How to use YouTube video ads to reach your audience using instream and remarketing ads and also a lot more. And of course we will also answer questions live throughout each of the sessions, so join us for that. So I’m excited for this is week one, so you haven’t missed anything.

Rob: 00:06:16 So this is where we’re at today for the next 30 to 40 minutes. If you guys could just do me a favor and we’re going to be, you know, sharing a lot of information. So grab a notebook, maybe open up your notes app on your, on your phone or your laptop, there’s gonna be a ton of content that that Uzair’s going to share, so we don’t want you to miss anything. We also want this to be super informative, but we also want you guys to take action with the steps and the strategies that we’ll be sharing. So if you guys could give us your attention for the next 30 or 40 minutes, I promise we’ll deliver as much content as we can, and information as we can. So, if you could just kind of maybe get out of the inbox for a little bit and just give us a little bit of attention onto this live session so that we can deliver as much content as possible to you and also answer your questions.

Rob: 00:07:08 And again, this is strictly information we’re going to be sharing strategies, information, data. There’s absolutely no selling, nothing like that. This is not what this is about, so we want to make sure that we deliver as much content as possible and just educate you with, you know, how to use YouTube. So I think that’s it, if you guys have any questions, keep just put them in the comments. Again, we’d love to know where you guys are from what you guys are teaching and without further ado, I’m going to bring Uzair on so that he can tell us what he does and get us into this workshop. So give me one second. Uzair hey, how’s it going? Very well thank you, how are you? Good, good. Very good. Very good. So guys, this is Uzair. Say Hello.

Uzair: 00:08:00 Hello everyone and thanks for joining in. Really do appreciate you being with us and thank you to Thinkific and Rob for giving me this wonderful opportunity to share my knowledge, expertise and knowhow. And as rob said, I promise that I’ll help you as much as I can to get you started and to drive traffic to your online courses using the world’s second largest search engine YouTube.

Rob: 00:08:31 Perfect. Perfect. Awesome Uzair. So, I think, why don’t we just do this? I know we’ve got, we’ve got about half an hour. Why don’t we just dive into the workshop and we’ll get to know each other a little bit better there. And so what I’ll do, Uzair guys, just bear with us. I’m going to transfer hosts over to Uzair, and so that Uzair can share his screen. Alright, great. In the meantime, while you’re doing that Uzair and getting set up, feel free to share your screen. I see Karen. Hey, Karen from Maine. He, Angela from Toronto. Hey Monique from Los Angeles. I Remember Meeting Monique, when we were down there in California earlier this year. Hey Lindsay, how’s it going? Victoria, Aka Canada’s. Hawaii. Pretty close. Yes, so awesome. Good to have you guys here. Let us know what you guys are teaching. I have a pretty good idea, I think with a couple of you there. But definitely let us know what you guys are teaching online so that we have a better framework of who’s with us today. Perfect. So Rob, can you see my screen? I can, on mine. It’s black and white for some reason. So while you’re doing that too, also curious, since we’re talking about YouTube, who here has a YouTube channel already? Let us know in the comments if you guys are already on YouTube through are you already utilizing YouTube as a channel to drive traffic to your different courses or blogs or different assets online. I’d love to know sort of- that way we also understand, you know, the level of experience with everyone. So Nancy is on YouTube. Awesome. Feel free to drop your YouTube links as well if you want Uzair to take a look at it, or to share just so we can kind of check out what you’re doing. Feel free to do that as well. And Richard looks like he’s joined us from Denver. Great teaching audio book creation to authors. Cool. Awesome. That’s great. That’s a great space. There are definitely a big audience for that. Karen. Yeah. Karen has YouTube. Great. Yeah. Perfect.

Uzair: 00:10:53 Working in color or in black and white,

Rob: 00:11:03 to me it’s in color. So hopefully in black and white. So guys, are you guys seeing the deck? The presentation in color or black and white? Let us know. I think Uzair it should be. Okay. I think we can just go through it. Yeah, exactly.

Uzair: 00:11:19 And Rob just nudge me for any questions or comments and I’ll do my best to answer them for you.

Rob: 00:11:28 Yeah. You guys, like Uzair said there, drop your questions in the comments. Uzair’s going to take over and kind of give us a quick workshop here for about 20, 30 minutes, but we’ll pause throughout it and answer any questions you have. So drop your questions in the comments so that we can get your questions and I will ask Uzair for you? It sounds good.

Uzair: 00:11:48 Yep. Brilliant. Thank you. So yes. So hello everyone again. My name Uzair and I’m based in the UK. Myself and my Wife Farzana, we run SF Digital The Business, was started by my wife as a part time business in 2002. So we’ve been going on for quite a while, but the business was primarily of a social photography business. The Internet was just coming along. There was no Google, I believe it was Yahoo and all like Alta Vista and those search engines. And the days of the dialogues if you remember. So we were doing social photography, then Google came along, YouTube came along and our business started to change from just doing social photography into corporate headshots for profile shots, for social media headshots, product shots for ecommerce websites, video, YouTube came along and people started to ask us to take, can you do videos for us. Now for any website,

Uzair: 00:12:55 the two most important things on a website is images and videos. So then we started to get requested. Well, you’re doing photos and the videos, why don’t you do our website? So we ventured into, yeah, that’s a good idea. We started doing websites and then in 2009, those of you who remember the doom and gloom and the big recession, the traditional source of advertising wasn’t working for us anymore, magazines, trade shows, fairs, etc. So I looked at Google AdWords and I started to get some really good results because not many people were doing it in those days. And before I knew it, you know, lots of my friends and other colleagues started to pester me to look at their campaigns. Now I don’t mind helping out as much as I can, but then it started to affect my business. So I thought, well, there is a requirement for this expertise.

Uzair: 00:13:51 So I looked at monetizing this, expertise. Then I came across the Google partner program and this is how we got badged, every year I have to pass a number of exams with them so it’s not just once you have to keep on running the campaigns to Google’s best practices and so on. So most of our work is kind of like paid advertising on Google AdWords and YouTube. Then I got the opportunity to get YouTube certified as well for organic traffic because not everybody has got the big budgets or any kind of budget to spend on advertising. So I’ve been quite privileged to have been an evangelist for companies like Nikon, I’ve been a Nikon advocate for over seven years now. And I presented for a lot of major brands in the UK and Europe as you can see over here. And I’m also very thrilled to be invited to join the Thinkific ambassador program now. So I’ll do my best to slide the Thinkific flag all around the world.

Uzair: 00:15:00 Okay. So what does this Google partner badge mean? What that means is that we get invited to Google London on a regular basis where they hold seminars, workshops and training days where we get trained with the latest and the greatest Google has to offer. As we all know, the online digital marketing landscape is really moving at a rapid pace. So we’ve got to keep on top of it. So as we all do every year on the first of January, we give ourselves some new years resolutions, and I thought, well, what should I do this year? I wanted to do something different. And I had a YouTube channel but it wasn’t doing much. It was just sitting there like a lot of other YouTube channels because most of our campaigns we’re running on Google AdWords with paid ads. So I thought, okay, let me start putting up content regularly and see what happens.

Uzair: 00:16:06 So I gave myself a challenge, the 90 day video marketing challenge and I made myself or told myself that I’m going to upload one video a day, everyday for 90 days. Now I managed to upload about 70, in the 90 day period, so I didn’t manage, but in those 90 days the results were absolutely amazing. And the reason why I wanted to, get things started on YouTube was because, it’s the second largest search engine there’s a lot of traffic out there, a lot of free traffic out there. And that’s what I wanted to leverage for my Thinkific course. It’s the top of the funnel traffic where I get myself known in my niche to become an authority and an expert so that people can see my videos for free and then they can sign up to my courses if they wish to.

Uzair: 00:17:06 Now video is the fastest, quickest, cheapest, and the best way to build trust on complete autopilot. And I do mean it. You do the work once and you’ll see the views, engagement, interaction, comments, shares, likes going on and on every day and night. Unless you delete your videos, you cannot stop it and why would you want to stop it? First of all, so you want to build up that trust and people will buy from people who they trust. That is for any kind of business, you know, you got to build that trust first and if you give out good quality and high quality content, they are going to start trusting you very, very quickly. So here’s how I create my videos, most of them are kind of like workflow videos, now you will see a lot of people, YouTube creators, all they do is screencast, their computer screen.

Uzair: 00:18:17 They don’t put their face on it and just putting myself on the video actually escalates that trust building process very, very quickly. So I know we all hate ourselves being on video. We cringe when we look at our own videos and hear our own voice. But you know, we got to get over it and just get yourself in front of the camera. So as you may have noticed from when Rob introduced me, I had a green screen behind me. So that’s all I have is I sit on my desk in front of my computer with a green screen behind me and I green screen myself on and super impose myself on the actual video. And these videos are not very expensive to produce they haven’t got many graphics or transitions or anything. These are just simple. Keep it simple. That’s the key to it and keep it to the point and to the topic and you’ll start to see real results.

Uzair: 00:19:20 Most of my videos you can see over here, it’s just a notepad and I don’t even have a keynote presentation like this one because again, it takes time to produce all these slides. All you need is a few bullet points, talk about them and save the video, upload it the video, but upload the video to YouTube the right way. Majority of people who upload videos are doing it the wrong way, so hence they don’t get any introduction or engagement or views and then they give up very, very quickly. So what you don’t want to be doing is giving up. Even when I started this challenge, I kept telling myself even if I did not get a single subscriber or a single view, I’m not going to give up, I’m going to carry on for the 90 days and then reassess and see what went wrong and what went right and if other things incorrectly then I need to change things because if you keep on doing the same thing over and over again, you can get the same results.

Uzair: 00:20:24 So I took this screenshot of these stats earlier on this afternoon, so I had about 30 subscribers at the start of this year and now we’ve gone on to just 200 subscribers. The views were hardly there, so I’m getting quite a lot of views. So in terms of YouTube, these stats aren’t much, but for me these are massive because that is the critical kpi or the metric which I look at this watch time. So 82,500 minutes worth of video watch time in the last month alone? That’s equivalent- if my maths is correct- to about 24 days of nonstop talking to my audience and they are listening to me every word I say on complete autopilot and I’m now generating leads and signups for my course from all over the world and they just keep coming to my funnel, sign up and then the fun starts.

Uzair: 00:21:42 So these are, and I’ll log into my YouTube account and show to you that, you know, these are not photoshoped figures, I’d never do that, but this is what is happening right now and it’s just keeps on growing over and over everyday and I’m getting new subscribers. And not only that, I’m getting engagement. People are starting to comment and give me feedback to an idea to create more content. And when you get that kind of engagement, you know that you must be doing something right. So this is just to, it’s not to impress you or anything like that. It to impress upon you that we’re in July and it’s only been six months since I started doing my organic traffic generation on YouTube. And I’m getting all these, engagement and interaction on YouTube and also on other social media channels because with the video, you can do pretty much anything you can put that video on your blog, LinkedIn, Twitter, you can start to drive traffic, but you first got to have that piece of content. And my content marketing strategy is absolutely video and going forward, that is the heart and the core of our marketing mix is everything starts with a video and then we go into other formats like text or audio. So before I get started in the deep dive into keyword research, Rob are there any questions?

Rob: 00:23:38 No, I think we’re, we’re good. So, yeah, that’s, that’s, that’s really good. I started off back information and a introduction. So. Yeah, no, we’re good. I don’t see any questions here. We just had a few people that just joined since you started the workshops. So Belinda, I think was wondering if this is recorded. Definitely this is recorded. So we have a lot of people that are missing this just because of time zones. So, yeah, people can always come back to the book group or the Facebook page to watch this and yeah, we’re good.

Uzair: 00:24:09 So brilliant. Let’s start with keyword research and this is where you’ve got to get started. Reverse engineer, don’t create the video first and then do the research and the keywords to see what people are searching for, give people what they are looking for a research them first. And I use a few tools, some are free, some are paid, but the paid ones are also very low cost and they’re worth getting them. So the first one is Mangools. So Mangoes.com is a keyword research tool which I use. So what this does is it gives me the likelihood of getting ranked in Google and that’s what you want to do. So we are kind of like attacking or a two pronged attack on Google as well as YouTube. Not only just one channel, it’s Google as well. So I want to see what’s happening on Google. Now as you can say, I put in the word Google AdWords MCC account.

Uzair: 00:25:20 Now Google AdWords is a very, very competitive keyword. I need to make sure that I get ranked, but I won’t get ranked because my website hasn’t got much authority yet for getting ranked for such high quality keywords. So what I want to do is to go after the low hanging fruit first. So kind of like when you go to a gym to start training, you are going to build up your stamina, muscles, fitness gradually over a period of time, not from day one or day two. So what we want to do is to get after the low hanging keywords, which may have less searches. But that’s fine. You just want to get started with getting ranked. So what Mangool does is it gives us the trend, this amount of searches, obviously it also gives us the CPC for AdWords, but the keyword density over here, this is the critical thing. Wherever there is green, that means they’re saying to me, go after these keywords. The competition for these keywords is very low and the likelihood of getting ranked is quite high. So anything under 40 I would go after them and I start putting them into my spreadsheet to start creating content for that. Now there are some which are over 60, which is in orange, and if this was 80 then it’ll probably show red saying don’t do it because you’re going to waste time and money trying to get ranked for that keyword.

Uzair: 00:27:19 So here’s how the Keyword SEO difficulty works, it marks every keyword from zero to 100. Obviously one hundred don’t go after them. But on the low numbers you can quite easily get rank even if your website is fairly new and it hasn’t gotten much domain authority you can, you can stop. So anything under 40, I would go and then it tells you, it’s easy, and get ranked. Then it also shows you the first 10 post on the Google search page. So we can see over here that there are a couple of links, which is the AdWords website that is 71 and wordstream over here. 55 they are high authority websites, it will be very difficult for me to beat them, but there is loads of these other ones where my website can potentially knock one of these out and then I can, get ranked for those.

Uzair: 00:28:21 Again, you need a little bit of patients, especially when you’re going on Google, don’t try and get disheartened that, after a week you haven’t got any rankings. It does work. You will get indexed, but you have to be consistent with your content marketing strategy and putting content up regularly. But on YouTube it is pretty much instant because as I said earlier on, not many people upload videos the right way. So Tube Buddy is a free extension. It’s a chrome extension. They have a paid version as well, but you can start with the free one and it is an amazing tool which every person who is using YouTube should be using.

Uzair: 00:29:17 I’ve taken a screenshot of the page one of YouTube and you can see that for my key word, for that particular keyword, I’ve got four of my videos ranked in the top 10 or top 12 or something like that. And that’s the power of uploading your videos the right way. You are going to get a ton of traffic from YouTube completely for free. So what Tube Buddy gives me is another competitive advantage over my competitors, because it shows me the likelihood of getting, ranked or not. It will tell me the search volume, the competition and overall mark. So over here it is the opposite. The higher the number out of 100, the better it is. So that’s in green, that means it’s very good, go after that particular keyword. So any keyword or phrase over 50 or 60, go after that because I know that the level of competition is very low and there is enough search volume to start getting the views because that’s what you want.

Uzair: 00:30:41 You don’t want to rank for a keyword or the phrase which is not being searched by anyone. You got to have some kind of search volume. So that’s what you need to keep in mind always when you’re doing your keyword research, is how much is the search volume and what’s the strength of the competition. So competition is like a boxing match, you know, if you are going into a boxing ring, to box with someone, no matter what you do, if you fight against a heavyweight boxer, no matter how much we train and exercise and we’re never going to beat that heavyweight boxer, so some keywords are like that we’ll never be able to beat those keywords. But if we are going to fight against a lightweight or an amateur boxer, so some keywords are like that amateur boxer where he’s gonna throw some punches at us and I’m going to throw some punches at him or her and him for me!

Uzair: 00:32:04 And I’ve got a 50% chance of winning that match. And the probability over here is very good for getting ranked in YouTube. So Tube Buddy is for YouTube. What it also gives us is amazing ranking. So when you put the tags the right way and the relevant tags and for your videos, it starts to show you how they are getting ranked for that tag on YouTube, as you can see, so these are two different videos I’ve just screenshot it for this one, I’ve got a few of them on number one, number two, number 10, but this one, most of the tags are getting ranked, so you’ll start to notice that when the attraction starts and that velocity of the views, start to take place. More and more key tags are getting indexed in YouTube and which is going to drive you more free traffic.

Uzair: 00:33:11 So in the next session I’m going to go into each one of these tools and we’ll have a practical session as to how I use these tools, but today I just want you to have an overview as to how I do my keyword research. I do spend a little bit of time, but I’m not going to spend days and trying to work out which is the best keyword. No, just spend 20 minutes, 15 minutes or so. Look at the keyword get started and then you just, you will get into the flow that you will know which keywords are driving the most traffic to your videos. Morning Fa.me is a fairly new tool and it is one of my most favorite, it is an absolutely amazing app and I would highly recommend it. I think it is about $9 or $10 a month, so it’s not very expensive, but it’s worth it.

Uzair: 00:34:14 So this again gives us that competitive edge over our competitors and gives us the likelihood of our videos getting ranked on YouTube. So over here, as you can see, this is the heading, which is the ranking opportunity rating for Slideshare SEO tutorial. So that’s the key word or phrase I’m going after. So I’m asking Morning Fa.me, will get ranked for that phrase? So then it looks at four different metrics which are extremely important and this is how YouTube ranks your videos. One is the number of subscribers for your channel, the number of views, or you’ve got to think about the traffic volume, the likes and the comments as well as the relevancy. And relevancy is the most important. One of the most important things, because the reason why we love Google and YouTube is when we search for something, it goes us the most relevant search.

Uzair: 00:35:20 So if I’m looking for red apples, I’m going to get a result for red apples not green apples, right? This is why Google has been number one for a long, long time because it really does give the most relevant and the best results for our searches. So let’s take a closer look at each one of these. So the subscribers now please don’t worry about, I haven’t got any subscribers. And 1st January of this year, I had only 30. Now when I did the screenshot, it had gone up to 586, but within a matter of weeks I’ve now going onto 22. So once it starts, it just keeps on gaining momentum. So this is comparing my channel against the average channel in my niche, which is Google AdWords or digital advertising and so on, right? And then there’s a third one which is called the gateway.

Uzair: 00:36:22 So the gateway channel all video is where I’m going to knock that video down and my video is going to get ranked. So that’s the gateway, right? So that is where it shows me how am I doing against my competitors. So, I’ve got 586, the average competitor channel has got 265 subscribers and the gateway has literally got nothing. So, it’s given me an A. Now what Morning Fa.me says over here as you can see, that aim to find a system for which you get at least a D for all four metrics. So we’re not talking about A’s and B’s, you’re talking about a D is good enough for you right now, as long as they are D, I’ve even gone four E’s and F’s on one of the metrics because I just couldn’t find the keyword, I would still get ranked.

Uzair: 00:37:20 But initially what you want to do is to pick up these low hanging fruits. Right? So this keyword is a really good one for me because I’ve got A’s and B’s. So the views, so right now my average views per video is 351. The average one is 563, so I’m below that. The gateway is only 15. Likes and comments, so captivating videos and engagement, mine is 10, average is five, gateway is zero and this is where the relevancy and the opportunity comes in that potentially my relevancy could be 100, whereas the average and the gateways are around the 30% mark. So now with this level of information in my arsenal, I can fight this war and win it, every time. So it’s not a question of playing roulette or you know, on the slot machine that we live in or will I lose? Absolutely not. We don’t want to be doing that. We want to win every time. So this is why I highly recommend that you at least have a free trial or use Morning Fa.me, you’re going to absolutely love it.

Uzair: 00:38:46 Then for every video on YouTube you need to put in the title, description and tags. Without these three being uploaded the right way, your videos will never get ranked. So the title makes 40%, description is 20% and the tags make 40%. So that’s what the relevancy is made up of, right? I put in Slideshare SEO tutorial, so my relevancy of 40% over 40 has been achieved. Now you will find some YouTube videos with a long title, how to make a cool slideshare seo tutorials in 10 minutes. Now, because that key word has been diluted with other words in the title that relevancy goes down. So what you want to be doing is to keep that as high as possible. So don’t try and spam, but make sure that just keep it to the point, right? So I go Slideshare SEO tutorial, which is fine, it’s readable for human as well as for the robot or the bots, right?

Uzair: 00:40:00 So I’ve got my 40% over there. Description. The little trick over here is you can put more over here, but all you want to do is to put that keyword again in the description. So you can write something like, in this video tutorial, I’m going to show you how to create a Slideshare SEO tutorial in 10 minutes. And you can have, you can expand upon it, but then you don’t again spam your description with keyword stuffing, but just use it so that YouTube knows that yes, this video is about slideshare SEO tutoria. And then you’ve got your tags. Tags are again, extremely important. Don’t try and use a lot of irrelevant tags because again, it dilutes your relevancy. You want to just put in the most relevant tags. So Slideshare SEO tutorial has made up of 11% of that 40% Slideshare CEO.

Uzair: 00:41:05 So the things which I normally do, and this is which I worked out after a little while is lets say Slideshare SEO is my seed keyword. So I’ll use it with tutorial, training, tips, how to, these kind of words, which people will put in when they are going on YouTube, how to learn Slideshare SEO, top tips on how to do Slideshare SEO and things like that. So then as you keep on putting these in, you’ll start to see the relevancy going up. And now look at my video, the relevancy is way above the other two and this is how I can outrank them with zero channel authority given if I’m starting from scratch, any kind of channel I can assure you and promise you that this works and this is why I’m starting to get so many views and subscribers now because subscribers, you’re only going to get if your content is good, so you got to make sure that your content is absolutely top class, give away the farm. Don’t think that, if I give everything away on YouTube, they will not come and buy my course. They do because a lot of my videos are very similar on YouTube, which are on my paid course in Thinkific. And not a single person has ever said, well, you know what, you know I can get all these videos for free on YouTube, so why should I pay you or can you can have a refund. Not at all. It just doesn’t work like that because they appreciate the value you are giving to them.

Uzair: 00:42:57 Then Morning Fa.me will also send you an email after 24 hours of a video being uploaded. Right? So this is showing me that I had 43 views, which is the second most viewed after 24 hours out of 34 similar videos and five likes I had got, which is the first most like after 24 hours. But the first 24 hours is critical for any video when they upload it. You’ve got to get the velocity on an upward curve and once you get the traction, you are going to just keep on getting indexed in YouTube searches and the suggested videos and it’s just nonstop going forward. So 99% of people don’t do what I’m showing you right now. Literally you can try it with a few videos, upload them, and see what happens. The other most important factor to get the click on your video is the thumbnail you need to create a good quality professional looking thumbnail. It doesn’t cost a lot of money or no money at all. All you need is a decent headshot. Use them on your thumbnail image and I use an App called Canva, which is a free app. It’s an amazing tool which you can use and I create this in Canva, and you see it is comparing my thumbnail against the competitors and not a single one has got a headshot on it,

Uzair: 00:44:44 so mine stands out so you can see what others are doing and what you are doing and if you find that somebody else is doing something different or better than don’t copy them, but do something, try and get inspiration from others and try and improve your thumbnail images because when somebody sees that headshot, they know straight away, that’s one of my videos because I have my same colors. Same font all the time, to keep consistency in the branding. Then Morning Fa.me is going to show you halve of your keywords are getting ranked your tags button based on your video tags, how are they getting ranked in YouTube? So for that video tags, one, two, three, four, five,

Uzair: 00:45:47 are getting ranked in the top seven. So these ones aren’t. But these ones are. So again, you’ve got some great insights as to how do a search. As I said earlier on, you want your video to be ranked on Google. So over here, this is the main page on YouTube my video comes up and as well as in the video it’s coming up. I checked earlier on, it was coming up under the main Google page as well. And Rob, if you would like to just open up a quick tap quickly and see if my link is that on Slideshare SEO tutorial.

Rob: 00:46:43 Yup. Let me just check here. It’s right there. Yeah, it shows up right below the paid ads right below the AdWords. Yeah.

Uzair: 00:46:54 Oh well, come over here. Look. See I’m on Google.

Rob: 00:46:58 Yeah, exactly. That’s exactly what I see. So then, yeah.

Uzair: 00:47:02 So when you do try and search for your own keywords. do it in incognito window, so it doesn’t excuse your searches. So you know, I’m showing you in real time that it’s coming up on page one, so, it really does work and using Morning Fa.me, Tube Buddy, Mangools has allowed me to have a really good competitive advantage over my competitors. So we come to the end of the presentation, enough of me rambling on and I would like to answer any questions if anyone has.

Rob: 00:48:02 Awesome. Thanks Uzair that was super informative I was writing my own notes there. Yeah. We’ve got a couple of questions here. I think Laura’s wondering, can you do thumbnails on a brand new YouTube channel? Yes. Yes. Right. Yeah.

Uzair: 00:48:17 Any video, whether they’re brand new or not. You can upload all you need to do to is verify your channel. If you haven’t verified it, you will not get the option to upload a custom thumbnail. Now they made that process very simple. All you need to do is YouTube will send a text to your mobile phone and you verify it very quickly. It’s easy,

Rob: 00:48:42 very straight forward. Perfect. Yeah. So Laura, hopefully that answers your question that you can definitely do thumbnails and I shared some tools there, Canva as well as this other tool called Easel where you can create a thumbnail images. They’ve got templates and everything there. So, awesome. Just give me one second Uzair. I’m just scrolling through here to see if we have any questions. Monique was saying that she’s super guilty of spending too much time on keyword research. I agree as well. I’m kind of like that to doing a lot of sort of like keyword research work. But your advice is just like pick a couple of keywords that, you can go after that are, you know, low competition, but do have searches and, and just start creating and uploading. Yeah.

Uzair: 00:49:30 Yeah. Because our tendency is to go after keywords which has got a lot of search volume. We all want that volume, don’t we? We all want those views. But if your channel hasn’t got that authority and that strength and the muscle to fight off the other channels, you’ll never achieve that. So just think of going to the gym, slowly and gradually, you are going to build up that stamina and strength. You’ll be able to compete with the big boys and girls on YouTube- and Google- within a matter of months. Literally it doesn’t take long.

Rob: 00:50:16 Perfect. Perfect. Yeah, no, that’s great. So yeah, so just jump into it and start creating and uploading and take those steps that Uzair was showing there and definitely go into those tools and I’ve added the tool, the links to the tools Mangools, Tube Buddy, Morning Fa.me, which I wasn’t aware of until right now until today. So that looks like an awesome tool to use. I’ve used Tube Buddy myself and it is really useful as far as like getting all the tags and like get trending trending tags and on Google and also on YouTube and things like that. So really great tool and I think it’s fairly affordable. You know, I think you sign up, there’s a free version and then yeah, there’s also a paid one which is still pretty affordable for what you get for it, so definitely I’m going to check out Morning Fa.me as well,

Uzair: 00:51:09 what I’ll do is I’ll send you a link Rob, which you can share with everyone which will give them the first month free.

Rob: 00:51:16 Perfect. Perfect. Okay. Yeah, that’s great. That’s great. Yeah, send that off to me and I’ll add that guy. So you guys heard that, you guys can use Uzair’s link there to get a free month. There’s another question here from Todd Gordon, Uzair I don’t know if you know the answer to this, but, he’s wondering does YouTube rank videos higher if they are longer and keep viewer retention at a decent level or is it better to break the videos into say like two or three smaller videos that has higher retention?

Uzair: 00:51:16 Great question, yeah.

Rob: 00:51:47 Watched it yet.

Uzair: 00:51:48 Yeah. Audience retention is critical for any kind of platform, whether it is Google, Facebook, LinkedIn, all of these platforms want the audience to stay on the website for a longer period. So if your video keep somebody on YouTube for longer time, then yes, it, it will make a difference to your rankings. And the other thing which YouTube also takes into account is after watching your video, they continue watching other videos, your video also gets that credit for keeping them on YouTube and then sending them to some other videos as well. I don’t tend to keep my videos very long. I usually upload around the seven to 10 minute mark- some of them are a little bit longer- you’ve got to ask yourself, do we have 30 minutes every day to watch a video?

Uzair: 00:53:01 No we don’t. But we are more likely to watch a five minute video where somebody is showing you how to solve your problem. Now if I’m searching for something and I’ve got a problem and I see a video which is 40 seconds long, now what is that person going to show me or teach me in 40 seconds. Not much. Right? So don’t make it too short, but then give them enough so that they can be tempted to click on your video. And so yeah, this was good. So if you’ve got a video which has got, which covers a lot of things that I would say, break them into part one, part two, or break them into different videos so that you can give that link in the description and ask them to click on those links to watch more videos. So yes, it is, it is important the viewer retention on YouTube.

Rob: 00:54:03 Perfect. Perfect. Great question Todd. Hopefully that answers your question, and I think maybe just to add, Uzair what do you think about then making those, let’s say it is two or three videos, turning that into a playlist for that particular?

Uzair: 00:54:17 Yes. Yeah, absolutely. Organize your videos on playlists. I have my playlists for AdWords, YouTube and so on, so that they don’t need to go searching for other videos because I want them to keep on watching my videos and if they’re organizing the playlist and they’ll keep on watching them one after the other.

Rob: 00:54:40 Awesome. Awesome. Great. Yeah, I think that is all that I can see here. If anyone still has any other questions, I think we have a couple minutes. Otherwise, I’ll also link next week’s live session into the comments here, so please go in there, RSVP, just click that you are going to attend, even if you can’t make it live, that way you are notified and that when we put the recording that you guys can see it. Uzair, can you give us a little bit of a sneak peek into what we’re going to be talking about next week?

Uzair: 00:55:14 So next week we’re going to dive and get our hands dirty with Morning Fa.me especially. Perfect. So I uploaded a video which promoted the Thinkific YouTube training session. So I’m going to go through my whole workflow process, as to how I research, the keywords and what has happened so far because by next week I would have had that video online for about 10 days. So it will be all in real time.

Rob: 00:55:47 Yeah. Perfect. Sounds great. Yeah. Laura, thanks for joining us. Now Uzair also, is there anything, you know, you know, everyone here is probably on a different level or stage with their YouTube channel, but is there something maybe just in general so that you can say like sort of as a quick homework or assignment until we meet again next week? You know, that everybody can do and we can be a kind of following along.

Uzair: 00:56:13 So what I would say is make a list of about 10 keywords. Okay? Right. And start to think about some topics. Or just create a simple spreadsheet really nothing complicated and start to put ideas in it. In one of the other sessions we’re going to do, I’m going to show you how I research those keywords and find my audience, what they’re searching for and then how I go and answer their questions and solve their problems. So just do a little bit of homework, just do some keywords and look at your competitors. That is very critical. What are they doing and what are they not doing? And that’s where you will find a gap in the market, I mean competition is everywhere right in every niche of AdWords is as competitive as you can imagine. It is very, very competitive, but most of them are not doing it the right way. And secondly, they are not uploading consistently. And this is what you need to do is be consistent. Batch process your videos, batch record your videos and that’s it, you know, you don’t have to keep on recording it everyday.

Rob: 00:57:37 Perfect. Perfect. So homework for next week. Two things. Make a list of 10 keywords for your niche, for your services, for whatever you’re doing for your products. And then also check out your competitor’s videos, their channels, what are they doing? What are they not doing? Taking some of the things you learned today, kind of see what they’re doing. Are they uploading consistently on a regular basis? What sort of their rhythm with doing that? Also Uzair, Waseem Ramen here. Joining us live was wondering if you can share the, the code for, Morning Fa.me. So we’ll do that right after this. Yeah, it’s an invite only

Uzair: 00:58:16 at the moment I believe. So the link that you can share it with everyone.

Rob: 00:58:20 Perfect. Perfect. And also Startup Matthews says wondering if we’re going to meet again, same time next week. Exactly. Same time next week. So Monday 11:00 AM Pacific time, 7:00 PM where Uzair is, so Uzair I appreciate you joining us this evening and that is all. Do we have, can you take one more question? I think Laura has one. Okay, great. So Laura’s asking, does consistently mean weekly, daily, monthly, or does that make any difference? As far as I guess consistently uploading is that, are you referring to daily, weekly, monthly.

Uzair: 00:58:57 I’ll refer back to the analogy of going to the gym. If you want the results, how often you go to the gym. If you go once a week, you’re going to achieve that results in a longer period of time, compared to going daily or twice a week or two or three times a week. Initially what I would say in order trying to upload two to three times a week and then you can take the foot off the peddle, then you will have that traction your activity on your channel. So initially the first 90 days, what I would say is I know I gave myself a upload one video a day challenge, which was, you know, quite brutal. I was working seven days a week and trying to upload, but I made myself do it, but now I’m getting the results and you know, there’s no shortcuts without hard work.

Rob: 00:59:46 Perfect. Great. That’s the perfect answer for it analogy with the gym. Laura hopefully that helps you, just get started. I think that’s the main message here. So Uzair, thank you so much everyone that joined us live. Thank you so much. And everyone that’s going to watch on the replay, we’re going to be watching this, you know, obviously I’m going to be checking in and I’m answering any comments and replying back to you guys. We will share that link from Uzair once we get it on getting started with Morning Fa.me and we will see you guys next Monday 11 am Pacific time, same time, same place here.Yeah. Perfect. I think that’s it. I think you just need to send a host back to me so then I can.

Uzair: 01:00:38 Oh, okay, sure. No.

Rob: 01:01:12 I think so. One sec. Yeah, I’m the host again. Awesome. Just hang on for a quick second.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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