What Is A Good Starting Budget For Google Ads?

What is a good starting budget for Google Ads? It's a great question. I think this is the most asked question I have come across. What should I budget? How much should I budget? Your budget, how much you are prepared to lose in the first place? If you are new to Google Ads or any kind of advertising, first of all, you need to test what's happening and what's not happening.

It's not a case of just throwing a campaign up on Google or Facebook. Putting in some budget and then from day one you are going to start to generate leads or sales. If that was so easy, everybody would be doing it and everyone would pretty much be a millionaire. The advertisers who win in this game is those who are prepared to invest in testing first of all.

When you are running a campaign from zero data, we need to buy that data, that intelligence from Google. Or Google Ads. To see whether these keywords are right, the ad has got the right message. The offer on your website or the landing page is converting or not. Lots of different variables which we need to check off and slowly you will find that okay now everything is coming together and the campaign is starting to run giving us a profitable ROI.

There is good news and bad news. The good news is most advertisers give up within a matter of 30 days or less. They feel that they are wasting money, they are throwing money. Google Ads don't work. It's completely wasting their time and money. The good news is the fun and games pretty much starts after thirty to 45 days or so.

Once you have done a fair bit of testing, you know that your keywords are correct, your ad creatives or the ads are have got the right message. The website is fine and it is converting. And once all of those are working together that's when you start to scale. So, let's say if you are starting with a $1,000 budget per month and you are starting to get a positive ROI of three times.

So, every time you give one to Google, you're getting three back and you know from your numbers that yes, a minimum of 3x ROI or return on investment is profitable for us. Then you start to scale because you cannot lose. You give $2,000 to Google, you get $6,000 back. You give $5,000 to Google, you get $10,000 back.

And this is how we do that. So, the starting budget is always that you should be prepared and you should be comfortable to lose that amount. If you are feeling uncomfortable of losing a certain amount, then you should lower your starting budget and start your ads with your campaigns with Google Ads. So, that's it for this video.

I hope you enjoyed it. If you haven't subscribed yet, then please do so. And do hit the bell button as we upload videos on a regular basis and you'll be one of the first ones to be notified when we do the upload. So, thank you for your time and I look forward to seeing you again very soon.

Bye for now.