You might have heard about “Automated Bidding” and wondered what it is? Well, you’re at the right place because here we will walk you through a quick guide about automated bidding. 

So let’s get started!

What Is Automated Bidding?

The term “Automated Bidding” is the process of bidding via Google’s AI features. In other words, you don’t have to bid manually. Instead, Google algorithm and artificial intelligence will run the bidding campaign itself. It not only skips your manual efforts but also provides you with better results. It generates high-quality clicks and targets the optimal audience automatically.

Automated Bidding Charges Slightly Higher

While “Automated Bidding” awards your premium results, it also charges a little higher than manual. But don’t worry because it’s worth the results. It may result in a better click, more qualified, and of greater quality leads, which is why you are paying a premium for the highest CPC.

Moreover, with max conversion value, target CPA, maximize conversions, and target ROAS, you don’t have to go through the manual stress you used to bear. Instead, you can focus on writing your ads creatively, focusing more on the landing page, improving the user experience on your landing page, and so on.

Automated Bidding Is A Smart Move

Since the market is getting saturated, you need to carve out smart ways to stand out from the crowd, and automated bidding will create the difference. Let the technology handle the complications, and you focus on your area. Invest your time and energy in writing catchy ads on landing pages and design the website accordingly.

Wrap Up

Hence, there are advantages and disadvantages to auto-bidding. Still, the algorithm is improving all the time, and the machine will almost always outbid people when it comes to bidding since it can spot a lot more signals than we can.

Did You Enjoy This Blog Post?

I hope you enjoyed this blog post and thank you so much for being with me over here. And I look forward to seeing you at the next one. If you haven’t subscribed to our YouTube channel then please do so, we upload videos regularly and you hit the bell button as well. So, you will be the first one to be notified when we do upload a new one.

If you enjoyed this blog, you may also like:

About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
Connect with him on

Get The Latest Blog Posts In Your Inbox

Never miss a blog post! Enter your email below and be the first to be notified of any
new blog posts we put up.