What Is The Bid Strategy In Google Ads?

Choosing the right Google Ads bid strategy is critical for achieving your marketing goals. Here’s a little video on how each strategy work and what are the pros and cons for each.

Bid Strategies are often tailored to different types of campaigns within Google Ads. Depending on which networks your campaign is targeting, and whether you want to focus on; click, impressions, conversion or views.

Consider Your Goals

Like we said before, each bidding strategy is suited for the different types of campaigns and advertising goals. There are five basic types of goals that go alongside your current campaign settings.

  • Customers taking direct action to your site
  • Generating traffic to your site
  • Increasing brand awareness
  • Running video ads and increasing views and interactions with your ads
  • Running video ads and increasing product or brand consideration

Focus On Conversions with Smart Bidding

Smart bidding can do all the heavy lifting and guesswork instead of you doing it. It sets automated bid strategies and leaves you to focus on conversions. These are the five smart bidding strategies you can use;

  • Enhanced Cost Per Click
  • Maximize Conversion Value
  • Maximize Conversions
  • Target Return On Ad Spend (Target ROAS)
  • Target Cost Per Action (Target CPA)

A manual bidding strategy is having total control over your CPCs and how much you are willing to pay for a click. That’s why it’s called manual CPC (Cost Per Click).

Automated bidding strategies are different and you don’t need to worry about how much to bid, Google may bid up or down depending on the person it thinks it’s likely to convert or not.

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