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What Is The Difference Between Google AdSense And Google Ads?

What Is The Difference Between Google AdSense And Google Ads?
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What's the difference between Google AdSense and Google AdWords, which is now called Google Ads? The difference between these is, in one account you set up a ads, and on the other one, which is the AdSense, this is where you get your blog or your website monetised. What I mean by that is this. Let's hop onto Google so I can explain it a bit better.

Okay, so if I go to Google and say "buy iPhone", see these ads? These are all ads. And these are shopping ads, and these are text ads. These are controlled by Google Ads or Google AdWords. When you go to YouTube and you see an ad which pops up before the video is played or during the video, that's also an ad. And when you search something on YouTube and the ads pop up along the top, those are also ads.

Let's go to another website where we can see how the ads are displayed. So let's go to Huffington Post, and you will see banner ads pop up like this one. That's an ad that is run through AdSense. So what this website or blog has done is allowing Google this space, or real estate, to place the ad. So that's 970x250 pixels. This is a square shape, think it's a 300x250 pixels. So that's a another ad by another company.

And there will be lots of these ads dotted around this website or a blog, and these, this is how blogs and websites monetise their content. So when somebody clicks on this ad, the advertiser, which is this company advertising Jurassic Park, will get charged by Google Ads, and Huffington Post is going to earn a percentage of that click.

So we don't know how much, but that's how Huffington Post are monetising the content, by creating, by letting Google Ads display these ads over here. So hope that makes sense, and thank you so much for sending that question.

Google Ads and Google AdSense are two separate platforms offered by Google that are completely different to each other. In the below video, we’ll take a look at the differences between the two platforms.

The main difference between these two Google platforms is who they’re designed for. Google Ads are for advertisers and businesses, compared to Google AdSense which is for publishers or website owners.

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  1. Google Ads enables marketers and businesses to advertise their products or brands on Google’s networks, for example the search page.
  2. Google AdSense, on the other hand, enables publishers to reserve space for Google Ads placements on their website, for example text, video or images.

For example: 

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Google AdSense is when blogs and websites monetize their content. When somebody clicks on the ads shown, the advertiser, which could be anything from clothing brands to food stores, will get charged by Google Ads.

The website that is showing the ad will also get a percentage of that click. That’s how websites monetize their content by letting Google Ads display various ads throughout the website. 

Both platforms, Google Ads and Google AdSense work together to make Google’s greater advertising network; websites put up empty space for Google’s ads (Google AdSense, like in the example above) and businesses set budgets and chosen ads to display on Google’s advertising network (Google Ads).

Uzair Kharawala

Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.

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