You may be wondering what the flywheel model and inbound flywheel methodology is so you can grow your business by attracting, engaging, and delighting. You may be curious to know what the inbound marketing flywheel methodology theory entails and actually means for your business in practical terms…
Your ultimate goal is to attract strangers who turn into prospects and eventually customers and even promoters over time. You do all this by attracting, engaging, and delighting so that you can grow your business.
It becomes a ball or flywheel of energy that helps your business succeed. If you do this process well it’ll become a habit and your best customers will become your evangelists. You’ll also eventually spend less on your marketing over time.
So, you may wonder, what is the flywheel? You can find out by looking at our video and this clear guide.
The flywheel model is a more comprehensive, unified way of representing the forces affecting your company’s growth. The actions taken by each team at your company impact each other. Your marketing inputs affect how quickly prospects move through your sales process.
How You Can Attract Potential Customers
Your first order of business is to attract visitors with useful content. You want to eliminate barriers as they try to learn more about your company (i.e. not having a website or Facebook business page). The key is to earn people’s attention and not force it. You want it to be an authentic and sincere relationship. You can launch a website, for example, so they can check up on you and confirm you’re a reliable and trustworthy source and company.
A few ways to attract customers include:
- Paid advertising
- Content marketing
- Social media selling
- Search engine optimisation
You really need to think about your marketing and have a strategy. You not only need to put out the content but also report back on the activity. You want to know if your message is reaching your audience and if you’re getting the conversions you’re looking for. It creates a cycle of continuous improvement.
How You Can Engage with Them
You want to make it really simple for them to buy your products or services. It could be a website, especially if you’re selling a product. You need to reduce the ‘friction’ in your system, so you can engage with your audiences on their terms and channels
Some forces to consider and apply to the flywheel are:
- Email personalisation and marketing automation
- Lead nurturing
- Multichannel communication (chat, phone, messaging, email)
- Money-back guarantee programs
Do your very best that once you have engaged you make it as smooth as possible for your customer to stay with you.
The Delight Phase of Flywheel Marketing
Next, is the delight phase of the cycle. So, what are you trying to do? They’ve already converted and are working with you. You want to help, nurture, and support them to make their journey as easy as possible. You should know what their goals are as part of your earlier audit. It makes it easy to meet their expectations when you know what they are. The forces to consider in this phase are as follows:
- Proactive customer service
- Multichannel availability
- Ticketing systems
- Automated onboarding and customer feedback
- Referral and loyalty programs
Everyone’s a winner if you are successful in performing excellently for your client and can surpass expectations! You want your client to get conversions and get more sales. If they’re selling more, then they’re happy and you’re happy. This is when the momentum really gets going and your client can grow their business.
Flywheel Inbound Marketing In Summary
If you’re going to use the flywheel method then you now know more about how it can work for you. It becomes an efficient way to attract new customers and keep the ones you’ve already got happy. When all of your teams are aligned you can provide a more holistic and delightful experience to anyone who interacts with your business. You want to remember that you’re working with and marketing to real people. A simple thank you to your clients goes a long way as well!
Learn More About the Flywheel Marketing Model
Are you interested in checking out more about this methodology and how you can apply it to your business? You can learn more about the flywheel model and inbound marketing flywheel by visiting the link and source below.
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