Are you wondering why you are only getting clicks but no calls on your Google Ads?
Then, the critical area where you want to look is your IP. It has a link with the IP since there can be a lot of clicks coming at your ads from one single IP or even multiple IPs as well.
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So, the best thing to do is exclude them the same way you do for your negative keywords. Google will block all such IPs that are clicking many times on your Google Ads.
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Another thing that you can do apart from blocking the IP is that you can also alter the message on the ad. It is because people might be clicking on your ads but not calling you since it is a two-step process. Upon the first click, Google will charge, after which it will prompt up the phone dialer.
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That is when the user needs to click on the button to make a call. Therefore, if you change the text of the ad, there is a slight possibility that they might call you, but it is not a guaranteed solution.
The optimal thing to do at this point is to put a halt on the call ads for the moment and focus on either Responsive Search Ads (RSA) or Expanded Text Ads (ETA) that has the option for call extensions. This is due to the reason that it might redirect the traffic towards your landing page.
Why Using Responsive Search Ads is a Good Option?
If you switch to Responsive Search Ads rather than Call ads, then you can redirect the visitors to your landing page and show them the offer, different products, various pricing, and show them your phone number. So there is a pretty good chance that it will turn the tide for you, and you might start receiving more calls than before.
But if you still are not getting calls, it is time to change and tweak the offer you are giving to your customers. For example, if a customer is searching for something and your ad pop-ups, they click on it but do not call you— it means there is a chance that your offer is not enticing enough.
Conclusion
We hope this blog post helped you find some new strategies that will help you understand why Google Ads Call-Only Ads are not getting calls. If you have any other questions or concerns about getting called for your ads, please get in touch with us, and we will be happy to answer your queries.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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