Your website loading speed can make all the difference between losing or converting a customer.
Most people visiting websites on mobile will leave a website that takes longer than three seconds to load, and yet most websites miss that by at least 19 seconds. To really stand apart from your competitors, you should optimise your website experience with Google Ads Accelerated Mobile Pages (or AMP).
Let’s take a look at the Benefits. With faster landing pages, you are likely to get more conversions and therefore more profits. AMP will allow you to create webpages that load quickly. This will also create a smoother experience for your audience, which is important to improve your overall Quality Score & Ad Rank.
An AMP landing page is created from standard web technologies, so it’s simple to integrate into your existing development templates. One simple way to create AMP compliant Ads is using Google Web Designer.
Hope you enjoyed this article and would love to hear your thoughts in the comments below.
Written by Uzair Kharawala
Founder of SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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