Home › Services › Lead Generation

Lead Generation · Google Ads

More calls and enquiries from people ready to buy.

Google Ads built to bring in leads, not just clicks. Every call and form tracked, so you know exactly what each enquiry costs.

How we bring in leads from GoogleVideo · 2 minutes
Google Premier Partner 2026 YouTube Certified
Top 3% of Google Partners in the UK
4.9 ★★★★★ from 157 Google reviews
Established 2002

Trusted by businesses in the UK and worldwide

Leighton Buzzard's leading digital marketing agency since 2002

We are proud to be among the top 3% of Google Partners in the UK, signalling our leading expertise in Google, as well as our ability to forge new client relationships and support our clients' growth.

Shopify Partners YouTube Certified Bedfordshire Chamber of Commerce
Sound familiar?

Clicks are easy. Good leads aren't.

We get clicks, but the phone isn't ringing.

Traffic that doesn't turn into enquiries is just an expensive bill.

The leads we do get are the wrong people.

Time-wasters cost you money and time you don't have.

We don't know which ads bring in the enquiries.

Without tracking, you can't tell what's working or what to switch off.

What changes when we run your lead generation

☎

More calls and enquiries

Campaigns built around what matters to you: calls, forms and bookings.

✓

Better-quality leads

We target people ready to buy, and filter out the ones who aren't.

£

A clear cost per lead

You know what each enquiry costs, so you can plan and grow with confidence.

◷

Your time back

We run everything and send you a plain-English report every month.

See it in action

Here's how your ad could look

An ad built for enquiries, with ways to call or get in touch in one tap.

Example
Sponsored
Y
Your Business
www.yourbusiness.co.uk
Emergency Plumber Luton | 60-Minute Response
Local, fully insured plumbers. Fixed prices, no call-out charge. Call now or request a free quote online.
📞 Call nowGet a free quote
How it works

How lead generation works

When someone needs a plumber, a solicitor or an accountant, they go to Google. Lead generation puts your business at the top at that moment, with a button to call you or send an enquiry.

We only target the searches that bring in real customers, like "emergency plumber Luton", and filter out the ones that don't, like jobs or DIY tips.

Every call and form is tracked, so you can see how many leads you're getting and what each one costs.

Then we keep improving: switching off what doesn't work and putting more behind what does. You get a plain-English report every month.

Ways customers can contact you from your ad

Call buttonThey call you straight from the ad
Lead formThey send their details without leaving Google
Your websiteA page built to turn visits into enquiries
Online bookingThey book a time that suits them
DirectionsThey find their way to you
Your offerA special offer shown right in the ad
  1. Free call

    We talk about your services, your area and what a good lead looks like to you.

  2. Your plan

    The right searches, the right budget and the best way for customers to contact you.

  3. Build and launch

    Ads, keywords, lead forms and call tracking, all set up properly.

  4. Manage and grow

    Checked daily, with a plain-English report on your leads every month.

What's included

Everything your lead generation needs, done properly and checked every day.

Lead-focused keyword research→ you pay for buyers, not browsers

We find the searches people make when they're ready to get in touch.

Ads built for enquiries→ more calls and forms

Clear ads with call buttons, lead forms and strong reasons to contact you.

Call and form tracking→ every lead counted

Calls, forms and bookings tracked, so you see where each lead came from.

Lead quality checks→ fewer time-wasters

We review the leads you get and fine-tune targeting to bring in better ones.

Landing page advice→ more visitors become leads

We check your pages turn visits into enquiries, and can build new ones as an extra.

Regular optimisation and monthly report→ nothing slips through the net

Checked daily using our own checklists, with a plain-English report and review call every month.

Who it's for

Is lead generation right for your business?

It works best for businesses where a phone call or enquiry turns into a sale. These are the businesses we see get the most from it.

✓ Home and trade services

For businesses customers call when they need a job done.

PlumbersElectriciansBuildersRoofersCleanersLandscapersRemovalsPest controlHome improvementsHeating & solar

✓ Professional and B2B services

For businesses where an enquiry starts a conversation that leads to a sale.

SolicitorsAccountantsDentistsClinicsEstate agentsFinancial advisersCoaches & consultantsTraining providersRecruitmentB2B services

It works best if you…

  • know roughly what a new customer is worth to you
  • can answer calls and enquiries quickly
  • can set aside a monthly ad budget on top of our fee
  • have a website, or are happy for us to build a landing page

Not sure? We'll give you an honest answer on a free call, even if it's not the right fit.

New to Google Ads? We'll help you claim any new-advertiser credit Google is offering.

Results

From Leighton Buzzard to the UAE and the USA

Real Kleen 🇬🇧Leighton Buzzard

Professional pressure washers and cleaning equipment, with sales, servicing and repair.

Read the story →

Rafplay 🇦🇪United Arab Emirates

The UAE's trusted brand for adventure-sports toys and gadgets. Online store.

Read the story →

Proven Resource 🇺🇸Michigan, USA

Real estate and contract lawyers in Michigan.

Read the story →

What our clients say

"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet. They care not only for your business but also for you as people."
Gavin Morgan GDM Jewellery 🇬🇧
"We knew that with his experience and expertise, he would be able to deliver the results we were looking for… I'd highly recommend Uzair and the SF Digital team for anyone looking to grow their business."
Andra Ionescu MaxWeb 🇷🇴
"Within a matter of a few weeks, I was running my campaigns confidently… I know I have Uzair by my side whenever I need a second opinion."
Teressa Nidiffer Watauga Kayak 🇺🇸
4.9 from 157 Google reviewsRead our reviews →
Book a free call

Let's talk about your lead generation

Book a free 30-minute call. We'll talk through your goals, what's working, what isn't and the best next steps. No obligation.

Pick a time that suits you30 minutes · Google Meet
Choose a time →

Not ready to talk? Get your free Google Health Check instead.

Pricing

A plan and a price built around your business

Every business is different, so we don't do one-size-fits-all packages. Here's how it works:

  1. We discuss your requirementsYour goals, your market and what you're spending now.
  2. We create a personalised planExactly what we'll do and the results we're working towards.
  3. You get a clear management feeOne clear monthly price. Your ad spend is paid directly to Google.

No long-term contracts. We'd rather keep you because you're happy with the results.

Book A Call →
Free Google Health Check

Is Google seeing your business properly?

We'll check how your business shows up on Google and send you a simple report showing what to fix first.

  • Is your Google Business Profile helping or hurting you?
  • How your reviews compare with your competitors
  • How fast your website is on mobile
  • Do you show up when local customers search?
  • How active your blog and social media are

Free · No obligation · No account access needed

Get my free Google Health Check →

Related services

Uzair and Farzana, founders of SF Digital
The people behind SF Digital

We're Uzair and Farzana

For 24 years, we've helped businesses grow online, from family firms in Bedfordshire to brands in the UAE and the USA. As a Google Premier Partner and YouTube Certified agency, we know what works, and what doesn't. And we treat every client's business like our own.

Attention to detailThe small things are what make the difference.
Nothing slips through the netProven systems and processes behind every account.
24 years' experienceWe've seen what works, and what doesn't.
Honest and reliableWe tell you the truth, even when it's not what you want to hear.

Wherever your customers are, we can reach them

Local 🇬🇧

Businesses across Bedfordshire, Buckinghamshire and beyond: Leighton Buzzard, Milton Keynes, Luton, Dunstable, Aylesbury, Northampton and Watford.

National 🇬🇧

Growing businesses right across the UK, from manufacturers and retailers to dentists and solicitors.

International 🌍

Clients in the USA, Canada, UAE, India, Iceland, Romania, Tanzania and Pakistan, from law firms to online stores.

Happy clients →

Latest lead generation advice

Read the blog →

Frequently asked questions

Can't see your question? Book a free call and ask us directly.

Farzana and Uzair Kharawala, co-founders of SF Digital Studios
How is this different from Google Ads Management?

Lead generation is Google Ads built for one goal: getting you calls and enquiries. It's ideal for service businesses. If you sell products online, our E-commerce service is a better fit.

What counts as a lead?

Any real enquiry: a phone call, a form, a booking or a message. We agree with you upfront what counts, and track every one.

How much does each lead cost?

It depends on your industry, your area and your competition. After a free call we'll give you a realistic idea, and you'll see your cost per lead in every report.

How quickly will I get leads?

Campaigns can start bringing in enquiries soon after they go live, then improve as we learn what works. We'll set clear expectations on your free call.

Do you build landing pages?

Yes, if you need one. It's charged separately, and we'll always agree the cost with you before we start.

Is your fee separate from my ad spend?

Yes. Our price is the management fee. Your ad spend is paid directly to Google.

Do I own my account?

Yes. We always work in your own Google Ads account, never ours. If you ever leave, you keep everything we've built.

Do I have to sign a long contract?

No. We don't believe in tying anyone into long contracts. We'd rather keep clients because they're happy with the work.

Do you work with businesses outside the UK?

Yes. We bring in leads for clients in the USA, Canada, the UAE, India and beyond, as well as right across the UK.

Why should you listen to us?

We're proud to have presented for some of the biggest brands and at some of the biggest marketing events.

Uzair presenting at Apple's flagship store in London

Presenting at Apple's flagship store in London

At the AW Summit in Budapest

AW Summit, Budapest

Presenting at a Shopify meetup in New York

Presenting at Shopify Meetup, New York

At Google London with clients

Google London with clients

Presenting at Nikon, Focus on Imaging, Birmingham

Presenting at Nikon, Focus on Imaging, Birmingham

At TikTok HQ in London

TikTok HQ, London

Shooting a podcast for DigitalMarketer

Shooting a podcast for DigitalMarketer

Farzana recording a podcast in San Diego

Farzana's podcast, San Diego

Farzana at Affiliate World, Dubai

Farzana at Affiliate World, Dubai

At the AW Summit in Las Vegas

AW Summit, Las Vegas

At Microsoft HQ in Madrid

At Microsoft HQ, Madrid

Presenting to our clients SEKO at Google London HQ

Presenting to our clients SEKO at Google London HQ

At YouTube Space, Los Angeles

YouTube Space, Los Angeles

Your next customers are out there. Let's go and get them.

Tell us where you want your business to be, and we'll show you how to get there.

Book A Call →or get your free Google Health Check →
Happy clients

Don't take our word for it

4.9 from 157 Google reviews, plus case studies and client videos.

See our happy clients →
"It has now been 3 months since we started and our sales have increased 300%."
Ruhi Latif Rafplay, Dubai
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet."
Gavin Morgan GDM Jewellery · Google review
"If I needed a campaign built, this is one of the rare few people IN THE WORLD I would trust to do it properly."
Hemmel Amrania Google Ads professional · Google review

Video transcript

How We Bring in Leads from Google

Clicks are easy. Good leads aren't. Maybe you're getting clicks, but the enquiries aren't coming in. Or the leads you do get are the wrong people. Traffic that doesn't turn into enquiries is just an expensive bill. Hello, I'm Uzair and thanks for visiting our website. So, let me show you how we bring in leads from Google. When someone needs a plumber, a solicitor, or an accountant, they go to Google.

Lead generation puts your business at the top at that moment, and it gives them a button to call you or send an enquiry. The first thing I do is choose the right searches. I only target the ones that bring in real customers like emergency plumber Luton and I filter out the ones that don't like people looking for jobs or DIY tips.

So you pay for buyers and not for browsers. The second thing is tracking. Every call and every form is tracked so you can see how many leads you're getting and what each one cost you. The third thing is quality. I check the leads that come in so you get fewer time wasters. Here's how it works. We start with a free call.

We talk about your services, your area, and what a good lead looks like to you. Then you get a plan. It covers the right searches, the right budget, and the best way for customers to contact you. Next, we build and launch. That's your ads, your keywords, your lead forms, and your call tracking all set up properly. After that, we manage and grow.

We check it daily, and you get a plain English report every month. It works best if you know roughly what a new customer is worth to you and you need to answer calls and enquiries quickly because good leads don't wait. Click the book a call button around this video. It's a free 30-minute call on Google Meet. Thank you for your time and I look forward to catching up with you sometime soon.

Book A Call →
Chat with us on WhatsApp