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Microsoft Ads agency UKMicrosoft Ads that reach the right people, by company, industry and job.
Your adverts on Bing, Yahoo, DuckDuckGo and AOL from one account, in front of the decision-makers you want to reach. Set up and run for you.
Meet Uzair and FarzanaWelcome video · 90 seconds
Top 3% of Google Partners in the UK
4.9 ★★★★★ from 157 Google reviews
Established 2002
Trusted by businesses in the UK and worldwide
Leighton Buzzard's leading digital marketing agency since 2002
We are proud to be among the top 3% of Google Partners in the UK, signalling our leading expertise in Google, as well as our ability to forge new client relationships and support our clients' growth.
Before and afterHow it feels now.
How it feels now.
How it feels after.
Right now
Google Ads is working, and every bit of growth costs a little more than the last.
The same competitors bid on the same searches, and the clicks keep getting dearer.
You've heard of Bing Ads. You've never had the time to look.
And you have no way of choosing who sees your adverts.
You're relying on one search engine for every customer.
With our help
Your best campaigns are running on Microsoft Ads too, without you rebuilding anything.
Your adverts reach decision-makers at the companies you want as customers.
Enquiries arrive from a place you weren't getting any from before.
You can see, side by side, what each one brings in.
You've stopped relying on one search engine for all your customers.
Why Microsoft Ads
What Microsoft Ads does differently
Microsoft Ads used to be called Bing Ads. Here is what sets it apart.
◎
Bing is already on their computer
It is the search engine built into Windows, the Edge browser and most office computers. Plenty of people use it without ever choosing it.
↗
One account, several search engines
Microsoft Ads also shows your adverts on Yahoo, DuckDuckGo and AOL.
★
Fewer advertisers are bidding
Many businesses never set it up, so there is less of a fight for the same search.
B2B targeting with LinkedIn
Reach the people who make the decision, while they are searching
Microsoft owns LinkedIn, and it has built the power of LinkedIn's audience targeting into Microsoft Ads. So Microsoft Ads knows what people do for a living.
1
By company
Name the companies you would like as customers, and favour the people who work there.
2
By industry
Show more to people in the sectors you serve, such as construction, healthcare, finance or education.
3
By job function
Favour the kind of role that buys from you, such as finance, IT, HR, operations or purchasing.
Google Ads has nothing like it
And it can't have. The information belongs to LinkedIn, and LinkedIn belongs to Microsoft.
So you are not only choosing the search. You are choosing who is searching.
Why this matters if you sell to businesses
Search adverts find people who are looking for something, but you can't tell who they are. LinkedIn adverts reach the right job, but the person isn't looking for anything at that moment.
Microsoft Ads gives you both at once: the right person, at the moment they search for what you sell.
For example
A company selling payroll software can appear when someone searches for payroll software, and put more behind that advert when the person searching works in finance or HR, in the industries it serves.
It doesn't cover every person who searches, so we use it to favour the right people, not to shut everyone else out.
How it works
How Microsoft Ads work
Microsoft Ads work the same way as Google Ads. Someone searches for what you sell, your advert appears, and you pay only when they click.
The difference is where it appears and who sees it. Your advert shows on Bing, Yahoo, DuckDuckGo and AOL, to people who are often at work, on the computer in front of them.
If your Google Ads already works, we start from there. We bring your best campaigns across, then adjust them for how people search on Bing. You don't start from a blank page.
We run the two side by side, with the same people looking after both. What we learn on one, we use on the other. A search term that wastes money on Google gets blocked on Microsoft the same day.
Free call
We talk about your business, your customers and what your Google Ads is doing now.
We check it's worth doing
If Microsoft Ads isn't a good fit for you yet, we say so.
Your campaigns
We bring your best ones across and adjust them for Bing.
You approve
Nothing goes live until you've seen it and said yes.
Manage and grow
Checked daily and improved every month, with a plain-English report.
What's included
Everything your Microsoft Ads campaigns need, done properly and checked every day.
Your best campaigns brought across→ you start from what already works
We take what's working in Google Ads and set it up properly for Bing.
Search adverts on Bing and its partners→ you show up where they search
Bing, Yahoo, DuckDuckGo and AOL, in the places you serve.
B2B targeting through LinkedIn→ the right people see you more
Adverts aimed by company, industry and job function.
Shopping adverts for online shops→ your products in front of buyers
Your products, with a picture and a price, shown to people ready to buy.
Tracking that matches your Google Ads→ compare the two fairly
Calls, forms and sales measured the same way on both.
Regular optimisation and monthly report→ nothing slips through the net
Checked daily using our own checklists, with a plain-English report and review call every month.
Who it's for
Is Microsoft Ads right for your business?
It suits businesses that already advertise on Google and want another source of enquiries, and it is strongest for anyone who sells to other businesses.
1
The right search
Your advert appears when someone is looking for what you sell.
2
The right person
You favour the companies, industries and roles that buy from you.
3
The right moment
They see you while they're searching, often at their desk at work.
Businesses we'd expect to get the most from it
Software & ITProfessional servicesTraining providersRecruitersManufacturersTrade suppliersB2B servicesFinance & insuranceOnline shopsProperty
It works best if you…
- already get enquiries or sales from Google Ads
- sell to other businesses, or to people who research before they buy
- find your Google clicks have become expensive
- want to be less dependent on one company for your customers
Not sure? We'll give you an honest answer on a free call, even if it's not the right fit.
New to paid adverts? We'd usually start you on Google Ads, get that working, then add Microsoft.
Get your free Microsoft Ads Action PlanNot sure where to start? Answer a few questions and get your plan in about a minute. No email needed.
Get my plan →Results
From Leighton Buzzard to the UAE and the USA
Rafplay 🇦🇪United Arab Emirates
The UAE's trusted brand for adventure-sports toys and gadgets. Online store.
Read the story →Proven Resource 🇺🇸Michigan, USA
Real estate and contract lawyers in Michigan.
Read the story →What our clients say
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet. They care not only for your business but also for you as people."Gavin Morgan GDM Jewellery 🇬🇧
"We knew that with his experience and expertise, he would be able to deliver the results we were looking for… I'd highly recommend Uzair and the SF Digital team for anyone looking to grow their business."Andra Ionescu MaxWeb 🇷🇴
"Within a matter of a few weeks, I was running my campaigns confidently… I know I have Uzair by my side whenever I need a second opinion."Teressa Nidiffer Watauga Kayak 🇺🇸
4.9 from 157 Google reviewsRead our reviews →
Book a free call
Let's talk about your Microsoft Ads
Book a free 30-minute call. We'll talk through your goals, what's working, what isn't and the best next steps. No obligation.
Pick a time that suits you30 minutes · Google Meet
Choose a time →
Not ready to talk? Get your free Google Health Check instead.
Pricing
A plan and a price built around your business
Every business is different, so we don't do one-size-fits-all packages. Here's how it works:
- We discuss your requirementsYour goals, your market and what you're spending now.
- We create a personalised planExactly what we'll do and the results we're working towards.
- You get a clear management feeOne clear monthly price. Your ad spend is paid directly to Microsoft.
No long-term contracts. We'd rather keep you because you're happy with the results.
Book A Call →
Free Google Health Check
Is Google seeing your business properly?
We'll check how your business shows up on Google and send you a simple report showing what to fix first.
- Is your Google Business Profile helping or hurting you?
- How your reviews compare with your competitors
- How fast your website is on mobile
- Do you show up when local customers search?
- How active your blog and social media are
Your Google Health Check
ExampleGoogle Business Profile Needs work
Google reviews Good
Website speed on mobile Slow
Local search visibility Page 2
Plus what to fix first, in plain English.
Related services
The people behind SF Digital
We're Uzair and Farzana
For 24 years, we've helped businesses grow online, from family firms in Bedfordshire to brands in the UAE and the USA. As a Google Premier Partner and YouTube Certified agency, we know what works, and what doesn't. And we treat every client's business like our own.
Attention to detailThe small things are what make the difference.
Nothing slips through the netProven systems and processes behind every account.
24 years' experienceWe've seen what works, and what doesn't.
Honest and reliableWe tell you the truth, even when it's not what you want to hear.
Wherever your customers are, we can reach them
Local 🇬🇧
Businesses across Bedfordshire, Buckinghamshire and beyond: Leighton Buzzard, Milton Keynes, Luton, Dunstable, Aylesbury, Northampton and Watford.
National 🇬🇧
Growing businesses right across the UK, from manufacturers and retailers to dentists and solicitors.
International 🌍
Clients in the USA, Canada, UAE, India, Iceland, Romania, Tanzania and Pakistan, from law firms to online stores.
Happy clients →Latest Google Ads advice
Read the blog →
Frequently asked questions
Can't see your question? Book a free call and ask us directly.
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising. People use both names for the same thing.
Where will my adverts appear?
On Bing, and on its partner sites Yahoo, DuckDuckGo and AOL. One account covers all of them.
What is LinkedIn targeting?
Microsoft owns LinkedIn, so Microsoft Ads can favour people by the company they work for, the industry they are in and the kind of job they do. Google Ads has nothing like it.
Do I need to be running Google Ads first?
No, but it's the best starting point. If your Google Ads already works, we can bring what works across. If you're new to paid adverts, we'd usually start you on Google.
Will it take budget away from my Google Ads?
It doesn't have to. We'd suggest starting Microsoft Ads with a small separate budget, seeing what it brings, and deciding from there.
Is the audience big enough to be worth it?
It is smaller than Google's, and that is the point. There are fewer searches, and far fewer advertisers competing for them.
Do you manage both accounts?
Yes. One team, one report, one monthly call.
Do we own the account?
Yes. Your Microsoft Ads account and its data are yours. If you leave, you keep everything.
How much does it cost?
Every business is different, so we don't publish packages. After a free call we send you a plan and one clear monthly fee.
Why should you listen to us?
We're proud to have presented for some of the biggest brands and at some of the biggest marketing events.
Presenting at Apple's flagship Regent Street store in London
AW Summit, Budapest
Presenting at Shopify Meetup, New York
Google London with clients
Presenting at Nikon, Focus on Imaging, Birmingham
TikTok HQ, London
Shooting a podcast for DigitalMarketer
Farzana's podcast, San Diego
Farzana at Affiliate World, Dubai
AW Summit, Las Vegas
At Microsoft HQ, Madrid
Presenting to our clients SEKO at Google London HQ
YouTube Space, Los Angeles
Your next customers are out there. Let's go and get them.
Tell us where you want your business to be, and we'll show you how to get there.
Happy clients
See our happy clients →
Don't take our word for it
4.9 from 157 Google reviews, plus case studies and client videos.
"It has now been 3 months since we started and our sales have increased 300%."Ruhi Latif Rafplay, Dubai
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet."Gavin Morgan GDM Jewellery · Google review
"If I needed a campaign built, this is one of the rare few people IN THE WORLD I would trust to do it properly."Hemmel Amrania Google Ads professional · Google review