Real Kleen 🇬🇧Leighton Buzzard
Professional pressure washers and cleaning equipment, with sales, servicing and repair.
Read the story →Home › Services › Local Services Ads
Local Services Ads · Google Guaranteed & Google ScreenedGet Google Guaranteed and appear at the very top of Google.
Local Services Ads set up and managed by a Google Premier Partner. You only pay for real leads.
How Local Services Ads workVideo · 2 minutes
Top 3% of Google Partners in the UK
4.9 ★★★★★ from 157 Google reviews
Established 2002
Trusted by businesses in the UK and worldwide
Leighton Buzzard's leading digital marketing agency since 2002
We are proud to be among the top 3% of Google Partners in the UK, signalling our leading expertise in Google, as well as our ability to forge new client relationships and support our clients' growth.
Sound familiar?
Are your competitors showing up above you?
Our competitors appear right at the top of Google, above the normal ads.
They're using Local Services Ads, and customers trust that Google badge.
We pay for clicks that never turn into calls.
With Local Services Ads, you pay for leads, not clicks.
We started Google's verification and gave up.
The checks and paperwork are easy to get stuck on.
What changes when we run your Local Services Ads
↑
Seen first
Your business appears at the very top of Google, above the normal search ads.
£
Pay for leads, not clicks
You're charged when a customer contacts you, not every time someone clicks.
✓
Instant trust
Google's badge next to your name tells customers you've been checked.
◷
Your time back
We handle the set-up, verification and day-to-day management for you.
See it in action
Here's how your ad could look
This is how your business could appear at the very top of Google.
Example
Sponsored
📞 Call
Your Business Name
4.9 ★★★★★ (128) · Plumber
✓ GOOGLE GUARANTEED
Serves Milton Keynes · Open 24 hours
How it works
How Local Services Ads work
Local Services Ads appear right at the top of Google, above all the other ads, when someone searches for a local service like "plumber near me". Your business shows with your star rating and Google's tick next to your name.
To get that tick, Google checks your business first, for example your licence, insurance and background checks. That's why customers trust these ads more than normal ads.
You don't pay for clicks. You only pay when a customer calls or messages you through the ad. And if a lead isn't genuine, we can ask Google to credit it back.
Google tends to show businesses that answer quickly, have good reviews and are close to the customer. We help you with all three.
What customers see in your ad
Top of GoogleAbove all the other ads
Google's tickChecked and trusted by Google
Star ratingYour reviews, front and centre
Call buttonCustomers call you in one tap
Your areaThe towns you cover
Pay per leadNever pay for a click
Free call
We check you're eligible and which Google badge you can get.
Set-up
Your profile, services, areas and opening hours, all set up properly.
Google's checks
We guide you through the licence, insurance and background checks.
Go live
Your ads start, and leads come straight to your phone and inbox.
Manage and grow
Leads reviewed, budget managed and a plain-English report every month.
What's included
Everything your Local Services Ads need, done properly and checked every day.
Eligibility check and set-up→ you start in the right categories
We check your business qualifies and set up your account and service areas.
Google verification support→ you get the badge sooner
We guide you through the background, licence and insurance checks.
Profile optimisation→ more calls from your listing
Services, areas, hours and photos set up to win the click.
Budget and bidding management→ more leads for your budget
We manage your budget so leads keep coming at the right cost.
Lead review and disputes→ you don't pay for bad leads
We check your leads and dispute the ones that aren't genuine, where Google allows it.
Monthly report and review call→ always know where you stand
A plain-English report and a call to agree the next steps.
Who can use it
Is this right for your business?
Local Services Ads are open to a wide range of home and professional services in the UK. Your business type decides which Google badge you can earn.
✓ Google Guaranteed
For home and trade services, where customers want to know you've been checked before you come to their door.
PlumbersElectriciansRoofersBuildersHandymenCarpentersHeating & air conditioningHouse cleanersCarpet cleanersWindow cleanersGardeners & landscapersLawn careTree surgeonsPest controlRemovalsRubbish removalFlooringFencingGarage doorsAppliance repairHome inspectionsWater damage repairPool services
✓ Google Screened
For professional services, where clients want reassurance before they trust you with something important.
Estate agentsFamily lawyersProperty lawyersProbate lawyersEmployment lawyersImmigration lawyersPersonal injury lawyersCriminal lawyersCorporate lawyersContract lawyersTax lawyersIP lawyersInsolvency lawyersLitigation lawyersRoad traffic lawyers
It works best if you…
- serve customers in a local area
- can answer calls and messages quickly
- have Google reviews, or are happy to start collecting them
- are ready to pass Google's background and licence checks (we'll guide you through them)
Not on the list? Google adds new categories from time to time, and Google Ads may suit you better anyway. We'll give you an honest answer on a free call.
New to Google Ads? We'll help you claim any new-advertiser credit Google is offering.
Results
From Leighton Buzzard to the UAE and the USA
Rafplay 🇦🇪United Arab Emirates
The UAE's trusted brand for adventure-sports toys and gadgets. Online store.
Read the story →Proven Resource 🇺🇸Michigan, USA
Real estate and contract lawyers in Michigan.
Read the story →What our clients say
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet. They care not only for your business but also for you as people."Gavin Morgan GDM Jewellery 🇬🇧
"We knew that with his experience and expertise, he would be able to deliver the results we were looking for… I'd highly recommend Uzair and the SF Digital team for anyone looking to grow their business."Andra Ionescu MaxWeb 🇷🇴
"Within a matter of a few weeks, I was running my campaigns confidently… I know I have Uzair by my side whenever I need a second opinion."Teressa Nidiffer Watauga Kayak 🇺🇸
4.9 from 157 Google reviewsRead our reviews →
Book a free call
Let's talk about your Local Services Ads
Book a free 30-minute call. We'll talk through your goals, what's working, what isn't and the best next steps. No obligation.
Pick a time that suits you30 minutes · Google Meet
Choose a time →
Not ready to talk? Get your free Google Health Check instead.
Pricing
A plan and a price built around your business
Every business is different, so we don't do one-size-fits-all packages. Here's how it works:
- We discuss your requirementsYour goals, your market and what you're spending now.
- We create a personalised planExactly what we'll do and the results we're working towards.
- You get a clear management feeOne clear monthly price. Your lead costs are paid directly to Google.
No long-term contracts. We'd rather keep you because you're happy with the results.
Book A Call →
Free Google Health Check
Is Google seeing your business properly?
We'll check how your business shows up on Google and send you a simple report showing what to fix first.
- Is your Google Business Profile helping or hurting you?
- How your reviews compare with your competitors
- How fast your website is on mobile
- Do you show up when local customers search?
- How active your blog and social media are
Your Google Health Check
ExampleGoogle Business Profile Needs work
Google reviews Good
Website speed on mobile Slow
Local search visibility Page 2
Plus what to fix first, in plain English.
Related services
The people behind SF Digital
We're Uzair and Farzana
For 24 years, we've helped businesses grow online, from family firms in Bedfordshire to brands in the UAE and the USA. As a Google Premier Partner and YouTube Certified agency, we know what works, and what doesn't. And we treat every client's business like our own.
Attention to detailThe small things are what make the difference.
Nothing slips through the netProven systems and processes behind every account.
24 years' experienceWe've seen what works, and what doesn't.
Honest and reliableWe tell you the truth, even when it's not what you want to hear.
Wherever your customers are, we can reach them
Local 🇬🇧
Businesses across Bedfordshire, Buckinghamshire and beyond: Leighton Buzzard, Milton Keynes, Luton, Dunstable, Aylesbury, Northampton and Watford.
National 🇬🇧
Growing businesses right across the UK, from manufacturers and retailers to dentists and solicitors.
International 🌍
Clients in the USA, Canada, UAE, India, Iceland, Romania, Tanzania and Pakistan, from law firms to online stores.
Happy clients →Latest Local Services Ads advice
Read the blog →
Frequently asked questions
Can't see your question? Book a free call and ask us directly.
What are Local Services Ads?
They're ads that appear at the very top of Google for local services, with Google's badge next to your business name. You pay when a customer contacts you, not per click.
What's the difference between Google Guaranteed and Google Screened?
They're the two badges Local Services Ads can show. Google Guaranteed is for home services, such as plumbers, electricians, cleaners and roofers. Google Screened is for professional services, such as solicitors, accountants and financial advisers. We'll get you the right one for your business.
Is my business eligible?
Local Services Ads are available for many service businesses, such as trades, cleaning, legal and financial services. It depends on your category and location. We'll check on a free call.
How is this different from Google Ads?
Local Services Ads appear above the normal search ads, show Google's badge and charge per lead. Google Ads charge per click and give you more control over keywords. Many businesses use both.
How much does each lead cost?
It depends on your service and area. You set a budget, and Google charges per lead. Our management fee is separate.
What if I get a bad lead?
We review your leads and dispute the ones that aren't genuine, so you can get credit back where Google allows it.
How long does verification take?
It varies by category and how quickly the checks come back. We guide you through it so nothing holds it up.
Do Google reviews matter?
Yes. Your rating and number of reviews help decide how often you appear, so we help you build them up.
Do I own my account?
Yes. We always work in your own account, never ours. If you ever leave, you keep everything we've built.
Do I have to sign a long contract?
No. We don't believe in tying anyone into long contracts. We'd rather keep clients because they're happy with the work.
Why should you listen to us?
We're proud to have presented for some of the biggest brands and at some of the biggest marketing events.
Presenting at Apple's flagship store in London
AW Summit, Budapest
Presenting at Shopify Meetup, New York
Google London with clients
Presenting at Nikon, Focus on Imaging, Birmingham
TikTok HQ, London
Shooting a podcast for DigitalMarketer
Farzana's podcast, San Diego
Farzana at Affiliate World, Dubai
AW Summit, Las Vegas
At Microsoft HQ, Madrid
Presenting to our clients SEKO at Google London HQ
YouTube Space, Los Angeles
Your next customers are out there. Let's go and get them.
Tell us where you want your business to be, and we'll show you how to get there.
Happy clients
See our happy clients →
Don't take our word for it
4.9 from 157 Google reviews, plus case studies and client videos.
"It has now been 3 months since we started and our sales have increased 300%."Ruhi Latif Rafplay, Dubai
"Uzair and Farzana are two of the most honest, sincere and trustworthy people you will ever meet."Gavin Morgan GDM Jewellery · Google review
"If I needed a campaign built, this is one of the rare few people IN THE WORLD I would trust to do it properly."Hemmel Amrania Google Ads professional · Google review