Are you running Google Ads? If so, you’re probably frustrated with all of the reasons why your text ads are disapproved. Many of the reasons are confusing, but don’t worry! This video will tell you what to do.
Spelling Or Grammatical Errors
Reasons for disapproval of text ads, loads of reasons there could be. Google will usually tell you that if you have got excessive capitalisation or the grammar is not correct because they don’t want to show a really bad ad on their platform. So, it’s going to tell you for disapproval, you go and fix your ad, send it for approval, and it should be fine.
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Destination Not Working
Another one could be, a page 404 there’s somebody something sometimes the website is down. The landing page is not working. So obviously they don’t want to show ads for someone to go to a 404 page although they get the click and they get paid but that’s not the point for them. They want to send somebody from the right ad to the right place.
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Google has a strict policy when it comes to approving ads. There are certain reasons that your ads might be disapproved by Google.
List Of Common Reasons Your Google Ads Are Disapproved
- Alternate CTAs that discourage a click
- Click Here
- Copyright or trademark infringement
- Gimmicky copy
- Issues with your post-click landing page
- Misrepresentation of the expected content
- Non-standard spacing
- Punctuation and symbols
- Punctuation and symbols issues
- Repetition
- Unsuitable content
Final Words
With such a comprehensive list of Google Ads ad policies, creating an ad in line with Google’s standards can be tricky, sometimes resulting in the ad being disapproved. Refer to this blog post to make sure your ads comply with Google’s standards and learn how to quickly and easily resolve any issues.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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