Google Ads Manual CPC Bidding Strategy: When Should You Use It?

When should I use manual CPC? You don't have to if you’re getting the conversions and the performance of the profitability from smart bidding. Look, smart bidding is called smart bidding. It's because for a reason the algorithm is getting more powerful and stronger. It’s like a terminator, Right? You cannot beat it. Humans cannot beat it. As simple as that.

A good analogy is, let's say you’re driving from your office to home. You know the route every day you travel, Right? But then let's say you put on your Sat Nav in the car and all of a sudden that Sat Nav is taking you from a different route. And you'll be screaming at the Sat Nav that this is not the way to go.

But Google Maps knows that there's an accident in front, or there's a road that has been blocked or stopped, and there are traffic jams. That's why it's taking a detour to take you all you are looking at is your metrics, like how much speed you're travelling at, how much fuel you got left in your car, and a couple of other metrics which are on your dashboard.

Google Maps is ten steps ahead of you, my friend. You can't see what it can see. So smart bidding can see, which we can't see in manual bidding. That's what I'm going to say. I hope that makes sense. And you got to leverage the power of the algorithm now. Let it go. We don't need to control it.

We don't have any reason to control it. Oh, I just want to do exact-match keywords. I don't like broad matches and all that. Well then go exact match, pay the most expensive click and have the least amount of traffic on your website. But if you try and experiment with all this stuff, you're going to improve your campaigns and increase your revenue for sure.