Perry Belcher At Funnel Hacking Live 2022

Thanks to Perry Belcher for an inspiring presentation at Funnel Hacking Live. Here are the top takeaways from his presentation.

Perry talked about the ‘Premium’ and how marketers need to use it.

• I started with Ryan in 2014
• Generated over $900 million in revenue
• Over 3 million transactions
• Premiums – A prize you offer as an inducement.
• A great Premium is something that one wants not something one needs.
• Swiped.co/person/agora
• Premiums are incredibly motivating
• A person who spends $1 with you is worth 20 prospects
• On avg., a Premium increases conversions by 400%
• Add a Premium to every upswell. Don’t take it away
• Premiums increase retention

High-Converting ‘Hybrid’ Tripwires

Perry Belcher is an SEO expert, business marketing consultant, investor, copywriter, and co-founder of a DigitalMarketer. As a funnel hacker, you want to convert as many page visitors as possible into actual paying customers on your landing page, right? That’s why tripwire funnels are so popular and work so well! A tripwire is an irresistible low-cost offer that’s sole purpose is to convert your potential customers into actual buyers.

But Perry does something different with his tripwires that makes the conversion rate on his landing page skyrocket. He blends his info-product tripwires with physical products, which he calls premiums. During his presentation, Perry will show you how he uses premiums inside his sales funnels to engineer the highest conversion rate possible.

Written by Uzair Kharawala

Founder of SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.