Today, we are super excited to announce the launch of ‘How To Get Started With Video Marketing’ with SEMRush. This is a 7-week video training series where a video a week will be released on the SEMRush YouTube channel and we will also embed it over here. So, here is the 1st video of the series.
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Why Video Marketing
A video is one of the best formats to deliver your message, get in front of your audience and build your brand. As most of the internet traffic is on the smartphone, a lot of people prefer to watch a video than to read the content as it is sometimes quite difficult to read on a small device.
Now is a great time to get started. During the next 7 weeks, you will learn how easy it is to start creating high-quality videos and then to promote them to get views on YouTube.
We started our video marketing journey in Jan 2018 and within a space of 16 months now, we have over 6,500 YouTube subscribers.
A video helps build trust and it is one of the cheapest, quickest & the fastest way to generate new leads & sales.
Week 2: How To Set Up Your YouTube Channel The Right Way
In this video, you will learn how to set up your YouTube channel the right way. You will learn:
– YouTube Channel overview & setup
– Channel header design & template
– Canva for designing custom thumbnails
– Setting up your custom URL
– Status & features tab
– Upload defaults
Week 3: SEMRush Keyword Magic Tool Tutorial
In this video walkthrough, I show you how I use the amazing SEMRush Magic Keyword Tool for researching my keyword and how to increase traffic to my blog or website using video.
I would highly recommend you go ahead and sign up for a free SEMRush account and try out the Magic Keyword Tool.
I hope you enjoyed this video and see you next week.
Week 4: How To Upload Your Videos To YouTube The Right Way
In this video tutorial, you will learn how to upload your videos the right way. I’ll show you how to:
- End Screens
- Add to Playlist
- Pin A Comment
- Heart A Comment
- Share on social media
Week 5: 60-Second Video Ads
Now it’s time to create your video ad. For that, you need to write a script so that the message comes across and you say all the important things you need to say in your video ad.
Here is the template for creating your 60-seconds video ad:
- Hook / Problem
- Quick Intro
- Solution / Proof
- Call To Action
Week 6: $10/day Video Ads
In this video I share my $10/day budget strategy for video ads and then show you how to set up your 1st video.
You also learn the difference between a remarketing list & a video remarketing list and how a video remarketing list costs a fraction of your ‘normal’ remarketing.
Week 7: Results
In this video I share some of my results which I’ve generated. I go through results which I’ve got from:
I hope you enjoyed this series as much as I did creating it. We will be following up with a webinar soon, so stay tuned.
Thank you for joining me here and all the best for your video marketing journey.