Alison J Prince At Funnel Hacking Live 2022

Alison J Prince gave an excellent presentation at Funnel Hacking Live. Here are her top takeaways. Your presentation was very inspiring. Thank you for sharing it with us.

  • 49% of consumers depend on influencer recommendations.
  • Skip the cold traffic to warm with influencer marketing.
  • Micro influencer converts 3x better than bigger influencers.

Harnessing the power of influencers to bring people (and money) to your store…

Alison J Prince is the founder of 4 multi-million dollar eCommerce brands and has taught thousands of students (including our own ‘two comma club x coaching students) how to sell physical products online. So many eCommerce business owners think that in order to have a thriving online store, they need to use FB ads to get their traffic. But Alison found a different way to create streams of targeted traffic to her brands. She works with influencers who get the word out about her products.

By leveraging the power of influencers, she no longer had to depend on Zuckerberg, or give him any more money. Instead, she grew an army of influencers and bloggers who raved about her products for her. The result? The influencers drove streams of excited traffic to her products, and they were already pre-sold by the time they landed on her online store. Instead of her marketing costs going to Zuckerberg, it went straight into the pockets of the hard-working influencers who were directly helping to grow her business! Inside Alison’s presentation, you’ll learn the process she uses to find and work with influencers who market her brands to targeted audiences that might love her products, so you can take her traffic framework, and implement it in your own business!

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