Are Video Ads Expensive?

Hello I’m Uzair and thanks for joining. A question I'm often asked, “is our video ad expensive?” And in my humble opinion, absolutely not. It is the most economical way of advertising right now. Just like going back 10 years, when Google Ads was very new, the cost per clicks were very low. Right now the video views are very low.

There's so much inventory on YouTube, especially that they can't even give away the views if they want. And there are very few people running with your ads comparatively compared to the Google Ads. So why they are cheap? It’s because there's lots of people viewing video ads on YouTube and Google needs to monetize those videos with ads. Now, on average in countries like the US, UK or Europe, you can easily get a view for around five pence or 5 cents or less, in the third world countries getting views for as little as a one P.

Now what is a view you may ask? A view is something when someone continues to view your video ad for a minimum of 30 seconds or until the video finishes, whichever is the first. So if someone viewed my video ad with the skip skippable with you after five seconds and they did not skip it and they continue to watch it, let's say up to 26 or 27 seconds and they skip that, I've had free branding free advertising for a whole 27 seconds.

But if they watched for 31 seconds, then YouTube or Google Ads will charge me whatever the amount is, which is relatively low. So you don't need a massive budget. You can start with $5 a day. And if you're a small business or a local business, you can run video ads all day long in your local area without any problems and build up your audience and put your message across to your target audience and in the local community very quickly, very easily and at very low budget or cost.

So I would highly recommend you get started with just even a few dollars a day and see what happens. And I'm pretty certain that you are going to get some very good results for your video. So I hope you enjoyed this video and I look forward to seeing you soon. If you have any questions, please do send it over to me and I'll endeavor to answer them for you in a video like this one.