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Calling All Women Business Owners: Let’s Talk Google Ads

Calling All Women Business Owners: Let’s Talk Google Ads
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Today, I've got a really weird question that's really been bugging me, and that is female business owners, where are you? I just don't see you in our business. So, I was just sitting and thinking and 95%, maybe a little bit more in our business, SF Digital coming to us for Google Ads and YouTube marketing are male. But I know that there are thousands, hundreds of thousands of female businesses out there, even in my immediate circle of people that I know, and yet they don't come forward for Google Ads and YouTube.

And why is that? Well, I want to bust that myth that Google Ads is complicated. It's just a system. There are not the dark arts. There's no magic involved. It's just a system. And once you understand that system, you can transform your business and you could just be reaching your audiences so much better. I say this slightly tongue in cheek, but as women, we're great at talking.

We love a good chat. We are good on video. When we go out looking for models, we find women, generally speaking, to resonate with our audiences. And yet, as business owners, why am I not seeing more women coming forward for their marketing? Please don't be scared. We will bust through any of those jargons. I don't do jargon.

I don't blind with acronyms and abbreviations. I break everything down so it's easy to understand and you can follow exactly what we're talking about and relate that to your business to help you get a solid foundation for your business and then thrive and really get those numbers going. And we walk you through all of that in a really simple way and take away any fear or nervousness as to what digital marketing really means and more importantly, what Google Ads really means for your business.

And I promise you, it's not just a search. Everybody thinks it's about putting in your search term in Google and pops the answer. Well, yes, it does. But that's an expensive way of doing it. And I'm going to show you how you can do it in a more effective, easier way, using less budget, but getting far more reach for your money.

So let me help you if you're willing to give it a try. Let's. Let's give it a shot. I'm Farzana and I'd love to hear from you. So please do like this video, subscribe to our YouTube channel, or indeed, drop me a line and I'll very happily connect with you and answer any questions you may have.

Hey there, fellow business owners! Today, I want to talk about something that’s been on my mind for a while now – the absence of women in the world of Google Ads and YouTube marketing. Seriously, ladies, where are you?

Let’s break it down. In my business, SF Digital, I’ve noticed a striking gender gap. About 95% of our clients seeking Google Ads and YouTube marketing services are male. Now, don’t get me wrong, I know there are tons of amazing female-owned businesses out there. I see them in my social circles, in my community, but why aren’t more of them stepping up for digital marketing?

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Here’s the thing: I believe there’s a myth that needs busting – the myth that Google Ads is some kind of mystical, complex system reserved only for tech-savvy individuals. Spoiler alert: it’s not! It’s just a system, a tool, and once you understand how it works, you can transform your business and reach your audience like never before.

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As women, we excel at communication. We love to chat, we’re great on video, and our presence often resonates well with audiences. So why the hesitation when it comes to marketing our own businesses?

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Let me assure you, there’s no need to be intimidated. I’m not here to bombard you with jargon or overwhelm you with technical terms. My approach is simple: break it down, make it easy to understand, and show you how to apply it to your business.

Digital marketing, including Google Ads, doesn’t have to be a mystery. It’s not just about bidding on keywords and hoping for the best. It’s about strategy, creativity, and maximising your budget to get the most bang for your buck.

So, if you’re a woman business owner who’s been hesitating to dip your toes into the world of digital marketing, I’m here to help. Let’s give it a try together. Let’s break down those barriers, squash those fears, and get your business thriving online.

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I’m Farzana, and I’m here to support you every step of the way. Whether you’re ready to dive in or just have some questions, I’d love to connect. Like this post, subscribe to our YouTube channel, or drop me a line – I’m all ears!

Together, let’s empower more women to take charge of their digital presence and unlock the full potential of their businesses. Are you in?

Uzair Kharawala

Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.

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