The Power Of Everyday Marketing: Why Every Moment Counts

When's the best time to start marketing for your business? Well, it's actually every day, all day. Every single thing that you're doing from your business should be about your marketing. Because what is that really about? It's about that trust-building exercise that you're doing just by being out there. Every single thing that represents your business should be screaming your brand.

Now, I don't like Geek talk and I don't like using marketing terms like branding because I think it puts business owners off and I think it's all about you know fancy photo shoots and going out on lifestyle shoots and creating fake imagery of themselves. I'm a big believer that be authentic to who you are as a person, how you operate, what's your personality, what are your core values within your business and what's your mission.

Because when you put all of that together and really sit down and think about it, you really come across as truly authentic. Now, one of the biggest ways of getting your marketing out there is video. You're watching this right now because I'm using this as my tool for my business as a video marketer. And this is one of those ways where you can really, really connect with your audience.

You see, when we're trying to know, like and trust a person and possibly their business, we have to do the marketing exercises that takes us to that place. You cannot just wake up and say, today I need to sell more. I haven't got enough sales. I just need to throw some money at this problem perhaps, and just get those sales coming in.

Well, how are you going to build that trust in yourself and in your business that quickly? You can do it. You can go the expensive route, which I call the ICU of marketing, and go to search campaigns using Google. Search campaigns we know are the most expensive route. If you're going to use Google Ads because they are high intent and Google knows those keywords are going to convert, So, they're going to cost you more money if you're going to use those keywords to represent your business.

But if there was another way of doing things, why would you not explore that? And that is video. Because for many reasons, people hesitate to get themselves onto video. Now let's get over the obvious one. I don't like how I look. I don't know like how I sound on video. Oh, I can't record because I playback and it looks weird.

Just get over all of that. None of us probably, unless you have a big ego, perhaps enjoy watching back playbacks of ourselves. But the reality is we don't wander around with a paper bag over our head because we don't like how we look or sound to other people. We are blessed with what we are blessed with and how we sound is how we sound.

We use that every day when we are communicating. So, recording that on video is no different. You don't need to watch yourself back. So, this is why I say, just get over that initial hesitation around why you don't want to use video. And now it's become so easy simply setting up your phone like I've done just now.

Set it up, Set to record, check your background, check your audio, you're good to go. This is it. It's so, so easy and so, so powerful because you can just get your message across and identify yourself with your business and it just makes it so much easier to get your message across. Now, back to that first question.

When should you be marketing? The reason I say all day, every day, even when, especially when times are good, is because then you can rely on that when you need to turn the tap on to get more sales. Because you've already been doing that exercise of building up the trust around your business and people already identify with you.

Now, just because you put a video out doesn't mean that they're ready to buy at that moment in time on that particular day. But you'll start to appear on their subconscious radar that when they are ready to get buy from you, you're already there in their mind as being that person that they would go to. It reminds you of a conversation I had last week with a client, a potential client, actually.

It was a discovery call and he wasn't quite ready to start with Google Ads because he hadn't quite sorted out his new business model and what he was actually going to be doing. But by the end of that conversation, he came back to me and said, I trust both of you. I trust Uzair from the video that I watched and the information he gave me on that video.

And I've had the conversation with you now and I'm going to be ready and I'm going to be calling you straight back as soon as I finalise that product. And that all came about from video. He'd never met Uzair, the other half of this business, but he had watched an excellent video all about Google Ads and he knew that what we were presenting resonated with him.

We had already done the trust-building exercise before he'd even got on the call. So, this is why video is so, so powerful and can really transform your marketing for your business. I hope you've enjoyed this video. If you have, please give it a thumbs up or indeed, follow us further and subscribe to our YouTube channel. And if you do have any questions, drop us a line and we'll happily make another video for you.