The Power Of Everyday Marketing: Why Every Moment Counts

When’s the best time to start marketing for your business? Well, it’s actually every day, all day. Every single thing that you’re doing from your business should be about your marketing. Because what is that really about? It’s about that trust-building exercise that you’re doing just by being out there. Every single thing that represents your business should be screaming your brand.

I’m not one for fancy marketing jargon or complex strategies. Let’s keep it real. Marketing is about authenticity. It’s about being true to who you are, what your business stands for, and why you do what you do. When you align your actions with your values and personality, you naturally attract the right audience.

Now, let’s talk about one of the most powerful tools in marketing today: video. Yes, you’re watching this right now because I’m using it to reach you. Video allows us to connect with our audience on a deeper level. It’s not about fancy production or perfect visuals. It’s about showing up as yourself and sharing your message authentically.

But I know what you’re thinking. “I don’t like how I look on camera” or “I’m not comfortable recording videos.” Trust me, you’re not alone. But here’s the thing: nobody expects perfection. We’re all human, and imperfection is what makes us relatable. So, embrace your quirks and just hit record.

Now, back to the question: when should you be marketing? The answer is simple: all the time. Consistency is key. Even when times are good, keep showing up. Building trust takes time, and you want to be top of mind when your audience is ready to buy.

Let me share a recent experience with you. A potential client of ours wasn’t quite ready to start using Google Ads. But after watching one of our videos and having a conversation with us, he said something that stuck with me: “I trust you.” That trust didn’t happen overnight. It was built through consistent, authentic marketing efforts.

Google Ads Performance Max Campaigns

So, don’t underestimate the power of everyday marketing. Whether it’s through videos, social media posts, or simple interactions with your audience, every moment counts. Be yourself, show up consistently, and let your authenticity shine through. That’s the secret to building lasting connections and growing your business.

I hope you found this message valuable. If you did, consider giving it a thumbs up or subscribing to our YouTube channel for more content. And if you have any questions, don’t hesitate to reach out. We’re here to help.

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