The Power Of Video Marketing: Why You Should Start Today

Hello, The question I've been sent is, how do I get the time to shoot so many videos and how do I do it, and why am I doing this? Great question. So, first of all, you need to make time. It won't happen by itself. You've got to get into this discipline of recording these videos and uploading these videos regularly on social media, YouTube, and anywhere and everywhere you can.

For me, it is non-negotiable. And I've told this to my team, I don't want any excuses that this happened or that happened. That's why the video didn't get uploaded. Yeah, there will be sometimes when we can't upload on the schedule, which will happen from time to time. But if you got a schedule, workflow and processes in place, then these will happen day in, day out.

So, before we reach that point, you need to be disciplined enough to make yourself do this. You don't need to have complicated setups and stuff like that. Just a smartphone and a little microphone will get you going. What I'm trying to do is to digitalize my know, how, knowledge, expertise into a video and share it with the world for free, especially on YouTube.

This builds trust. So, if you are watching this video and you like my message, then you'll start to follow me. You start to trust me. You may not need me right now to help you with your Google Ads, but there will be a time, maybe two months, three months, or two years down the line, you may need somebody to help you with your Google Ads.

And I would like to think that my name or my company will be on the top of that list. So, the first thing I would advise you to do is to not to try and shoot one video a day. Shoot in batch or batches. So, when I sit down to shoot a video, I'll shoot five or ten videos.

So, if I'm uploading one video a day, or every weekday, I should say five videos is one week's worth of videos. Ten videos is two weeks. It doesn't take me long to do that now because I've become very fast. In the beginning, it used to take me ages and ages because I kept making mistakes and had to cut, edit, stop all of that nonsense.

And then you get frustrated that you can't shoot a simple video. Nowadays, with everybody using smartphones, taking selfies and videos, you are very comfortable in front of a. It is a camera, actually, but you feel a lot more relaxed when you're in front of a smartphone than in front of a big fat video camera. Or a DSLR because you get nervous.

So, use your smartphone. It's got HD quality, 4k quality. You don't need any high-end cameras or equipment, so batch, put them, shoot them in batches. First of all, create a schedule of a list of questions. Go to Google and search for questions. Most asked questions about your topic and then you'll get a list. Start creating content on that.

Then that video can be created into a blog post as well. So, you've got content for your website as well as YouTube, Facebook, Instagram and so on. LinkedIn is a great place to upload these videos and content as well. So why am I doing this? Create trust for simple as that. You will find very few videos where I'm asking you to buy from me or sign up to this, that and everything.

All I need is your time and that's all I'm asking you to do. You spending time watching my videos, if it resonates with you, will start to build trust. You'll start to trust me as a marketeer and when the time comes, then hopefully you'll give me an email or a shout to help you with your queries. Video is the quickest, cheapest, easiest and the fastest way to build trust.

Every salesperson will say this to you, that to sell something, you need to first build up that trust. We've got a three step process. Know, like and trust. If you don't know me, you're not going to like me and you're not going to trust me. So, know, like and trust is the first step towards generating more customers or generating leads for yourself and for your business.

I started video marketing actually properly about four, four and a half years ago now. And we've got over, I think 1800 videos on YouTube now. So, it's a lot of video content. We are uploading pretty much every weekday and that's how I get all my leads and my customers. So, it's like going to the gym, right? If you're into fitness, even if you aren't into fitness and you go to the gym, you don't want to go to the gym once a week or once a month, do you?

You need to go to the gym regularly. And it doesn't mean that you stop going to the gym once you've reached your level of fitness or you've lost that weight and build up that six-pack or the muscles, because if you stop, you're going to lose all of that again. So, it's a continual process. And once you get into this habit of creating videos or going to the gym.

Whether it's for your personal life or for your business, it becomes a habit. And this is kind of like my habit where this is my marketing time. I have to market myself and my business because without marketing yourself, your business won't survive. As simple as that. So, I hope this resonates with you. If you have any challenges or problems you're facing with regards to your video marketing, then please put them in the comments below and I'll try my best to reply back to you with a little video like this one.

And I truly appreciate if you could give it a little thumbs up and subscribe to our channel to support the work which we put up over here. Thanks for your time and I look forward to seeing you in the next one.