Hello, I believe we are live. Just give me a moment while I check everything is working fine and we shall get started. Okay. Everything seems to be good. Internet is behaving, so let's go. Hello. My name is Uzair and thanks for joining us. It is five o'clock in the UK, and it is the 23rd of July today.
Hope you had a productive and a good Thursday and if you are new over here or are attending for some more of Google Ads tutorials and training, then welcome back. Those of you who are new, the structure of these sessions is such that I will go through a certain topic or subject and then towards the end of the session, I'm going to answer any questions which you may have.
If you do have any questions, please put them on the comment box on the right-hand side of your video. If you are watching it on a tutorial or on a computer or other and I'll get it going. So if you can hear me and see me fine then please just put in a little hello, or just let me know which country you're from.
So I've got an audience from pretty much all over the world from India, US, Canada. So it'll be nice to hear from some of you. So how are you? "Hello, looking young." I'm not quite sure about that Hamayoun! I'm getting grey and old and you can see I've hardly got any hair left. Hi, Richard. Good to see you here my friend!
Adam- I thought that you were in the UK, but you're in Florida. Cool, brilliant! Anyhow. So today's topic is Google Ads filters, how to double charge or supercharge your workflow. This is a feature which I didn't use a lot, but when I started using it, I was like, kicking myself, why didn't I use this before? It's a great little tool and Google Ads, it simplifies all the workflow and it can put in front of you the data which you are looking for, or which is irrelevant.
You can highlight all the better performing campaigns ad group keywords or non-performance… let me open up my Google slides and I'll present... I wanna go through a few slides and I'll then hop into the interface to show you how you can use this. So this is a tool for finding the data which is most relevant to you.
You can filter for keywords using a particular match type or word, bids that are higher than a particular amount or CTRs that are lower than what you are expecting. You can adjust your workflow in a matter of seconds, rather than, you know, doing it one at a time. So no matter how many ad groups or keywords you've got, whether you've got a few or a few hundred or few thousand, it really doesn't matter.
Filter will help you filter out all the noise from your data and just get your focus on the metrics which are important to you. So you can use filters at the campaign level, ad group, ads, keywords, search queries, or wherever you see the filter in the interface you can use throughout that interface but these are the five main places which you will use it.
So how do you use it? When to use it? So let's say you need to find a batch of keywords, which you may think are underperforming or are performing very well and may need your attention to either bid up or bid down. So let’s say you want to find out some low performing keywords for example, the CTR is less than a certain amount, or you want to find out all the low volume keywords in your account, and you might have dozens of campaigns and hundreds of ad groups with potentially thousands of keywords.
You don't want to go through shifting them through each page at a time because you will get lots of base numbers at the bottom of the screen. So you can filter those out easily or you can also use filters at the ads stage where you can see how the ads are performing, or have they been disapproved and what you can do to make them right, or any non-performing campaigns, ad groups, keywords, as I said earlier on high performers or low performers, you know, at any stage of your account.
How you set these up is, on this screenshot, I'm at the account level. So you see next to where you got either all enabled or whatever the status you've got... Next to that you've got this little link called add filters or add filter. Then all you do is you click on that. From the drop down, you can select whatever you are looking for.
So let's say I want to search for all the campaigns, which contains or does not contain… you have this dropdown and you can choose whatever you want. Let's say brand - I want to just focus on all my branded campaigns. I can quickly filter out all the non-branded campaigns and apply this term, apply this filter to it, and then I can work on those campaigns.
At the ad group level, as you can see over here I've got a fair few number of ad groups, 375. So It will be quite a time-consuming task to go through all of them, but I can quickly filter out the most relevant ones for me. So let’s say for argument's sake, I want to find out all my ad groups, which have got a cost per conversion of less than a hundred dollars.
Then I can get that data very easily and quickly and on the next screen over here... So now I can see all my cost per conversions, which are less than a hundred and then I can sort them out by my cost per conversion column and I can see now the most expensive one is starting at 99, 98 and so on and now I can make my bid adjustments or work on these ad groups or keywords whatever you are looking at and I know that these are all my better performing ones because they are less than my target CPA or whatever your target CPA is.
You can put that number in and then you can either look into these accounts and say, okay, these are performing very well and I'm going to work on these or bid a bit more aggressively so that I don't lose out on these better performing ad groups. Now, where is that other slide gone? Think I had in the wrong order.
Yeah. Then to save time, you can also save them. You don't have to keep entering them over and over again, as you can see, I've got some saved filters over here, so you can have saved filters, I mean, the combinations is literally only restricted by your imagination because if whatever you can think of, you can pretty much make a filter for that.
So this one, the way I named these filters is 'conversions are greater than zero and cost per conversion greater than 300'. So let’s say I want to find out all my expensive ad groups or keywords or campaigns. I can save a filter like that. All of those will come up on my screen and then I can work towards it.
Then I want to know a less expensive one. So I can have cost per conversion between 200 to 300 or cost per conversion, between a hundred to 300. So you can save these and all you do is when you go into your all filter, you select them, it will pop up straight away. So it will save a bit of time.
This is how you would keep adding them all and I'm going to show you in a bit when we go into the interface. I've got conversions greater than zero cost per conversion, greater than 200, but less than 300. So that is my filter for my CPA between 200 and $300. So then I can pretty much save it.
Oh, I think we go into our interface now. I'm going to go on to the chat. If you want me to create a particular filter, then please put that in over here and I'll say a quick hello to those who joined in later on. Hi Arun and I've got a question from Gurgin... Okay. I'll come to that later on, and let me know if you are using filters as well, because this really is a time-saver, saves a ton of time!
Okay. Now I'm going to clear this off as this is a test account that isn't any data in here, but at least you can see and learn how to set these up. Now I've clicked on my all filters that you've got all of these metrics, which you can add something up under performance, and I'm at the campaign level right now.
You've got clicks. You want to find out campaigns which have got less than 10 clicks over a certain period of time, then you know that there is something wrong or the keywords aren't performing, the bids or the budget is not there, then you can add these up quite easily. The one which I showed you earlier on, for name, so I can do a search by name, and then campaign name, contains/ does not contain.
It can either be case sensitive or equals to or starts with, whatever you want to do. But let's say if I want to contain brand a couple of days ago, I went through, I believe the naming conventions in one of these sessions where we have specific ways where we name our campaign. If it's a branded campaign, then we definitely have the word brand in there.
If it's a services campaign, then we tend to keep it as main campaign. Or if it is a winner's campaign, then we can keep them as a winner. So if I want to find out all my winning campaigns, I can sort them out just by typing that and then when I apply I'll then get the data over here and I can then click on this save button and then I can call this as winners.
I exit out and do take this away. Exit add filter and you'll see over here and if you make a mistake or you don't want this anymore, all you do is click that and delete it and then it's going to go away. At ad group level also you'll find the filter, add filter button. So let’s say I want to go on performance of...
I want to find out I've got a hundred clicks and a CTR of more than 4%, the high volume and high CTR ad groups. More than a hundred add filter and did I see a CTR? Yes, I did. You've got to have greater than, or less than 4%, apply. Then you'll see all your ad groups in here.
You save that as clicks greater than hundred, you can have an & or a bar in here, ETR, then 4%. That's going to save. Now quite often, what I've found is sometimes people panic a bit. “Oh! Where's my data gone? I can't see anything!” It’s because you've forgotten to take the filter off, but make sure you take them off because otherwise you will not see any ad groups in there, if there aren't any ad groups with more than a hundred or greater than 4% CTR.
Once you take that off, then obviously you're going to get all your data and you will see and find them over here. The same thing at a keyword level or search query level. You have the same. So I've done this before. I want to find out very quickly, keywords below first page bid. So if there are a hundred or few thousand, it really doesn't matter.
I can select all of them and go to edit in here, bring them up to above page bid or increased my bid by a percentage or whatever I want to do. I can also look at good quality but low traffic keywords and you can have your metrics on what you consider to be low traffic. Non-active keywords, all enabled keywords and so on.
There are loads of stuff that you can do with these, the ones which are really used a lot is obviously the conversion section. So let’s do one to show you guys how to set one up. Which one shall I do... let's do cost per conversion greater than 50, but less than a hundred. There you go and the same process of saving it over here, but this is how you would set all these filters once you start using them, I promise you, you won't be able to do your work without these because you can really... well, you should be using these on a daily basis to filter out all the stuff, which is important to you and the same thing you can do it at the search term level as well.
You can filter for search terms. I mean, if it's a high-volume account, you can search filter for search terms, which are that say thousand or not thousand impressions, but let's say over a hundred impressions and cost greater than X dollars, but zero conversions, you know that you are getting the clicks, or you can say clicks greater than five and zero conversions.
So you can see what's happening in the search queries and then you can quickly add them as a negative keyword, so it very quickly,...you can catch them in there and put them in either as negatives or if they are profitable and you haven't put them in your ad groups, then you can put them into your ad groups as well.
So this is how you use filters. So I hope you enjoyed this little session. I'm going to go into the comments box and see what we've got. The first one is from Gordon. Thank you for your question. "When keyword planner, average month search shows nothing?" What you are trying to say is you have got low volume keywords, so there's not much volume in it.
We would plan our average months, search shows nothing. Okay. You’re not getting any searches for your keyword, fine, but find that the keyword could be helpful. Okay. You think that the keyword is relevant for your campaign, but you are not getting any data. What should you do in that respect? If you find that you've got very low volume or zero volume, then I would say you can do two things.
First of all, go in, put in a set up that campaign, set up the keyword and bid aggressively and use all of the match types in a phrase, broad modified, and exact. If you don't get any joy, then you might have to go on broad match. And that's where you will need to keep a very eye on your negatives and just keep putting them in so that you don't show your ads for irrelevant search terms.
And when you start to see the search term report, and you find other keywords which Google has run your ads for, you start to keep adding them in and that's how I would do it. The only other way if you don't get any joy from here is you might have to go on the display network, which I don't recommend.
You will get the traffic, you will get the clicks and you will spend the budget but the intent is not there so hence the quality of those clicks won't be as valuable as you are on the search network. Okay. Hi Adam. "With the new exact match, it doesn't always include all the long tail keywords you have defined.
It can be a costly, irrelevant click when it omits certain words. Is there a way to avoid this?" You've given an example of Miami BMW mechanic ends up being a click for.. Oh, I see. Okay. you need to keep a very close eye; if somebody is looking for Miami BMW, they might be looking to buy or sell a car and that's what they might be looking at, they may not be looking for a mechanic.
I would put a series of keywords, which shows intent to make a purchase or to sell a BMW. So as long as you keep putting them in, then you should be okay and also if you've got the plus in front of Miami BMW and mechanic, so you're telling Google, I need these three words on my search term.
Then you will be fine in that respect as well. So just use negatives, you know, creatively and think of words where people have got intent to buy or sell cars or any make of BMW, put them all in, then you don't get those clicks and also bid aggressively for repairs servicing or oil filters change, oil change and you know, words like that and you should get some good localized traffic for that.
I hope that answered your question. Hi Prajapati. "After putting comments on your video, I came to know that you are passionate about photography since I was 16. Do you still do photography?' Yes, I do. It's has been my hobby and my passion since I was a little boy and we use photography quite a bit, in fact for doing headshots and a little bit of product shots as well, but that's work, but when I am out and about, or with my family, so I love my phone because the camera is always on me!
And with a couple of apps, I can control my exposure, the apertures and the shutter speeds and the ISO and I'm pretty much good to go. I'm enjoying it even more because now I don't have to have a camera around my neck all the time, which can get bulky and heavy if you've got it all day long.
Okay. I think I've covered all the questions. If you have any more and put them in, otherwise we'll call it a day and we'll catch up tomorrow, same time, and same place. So try using the filters and see how you do. It really is going to speed up your workflow for sure and you will find that it is saving your time and obviously money.
I thank you for your questions and for being here. We'll wrap it up and I shall see you tomorrow. Same place, same time. So until then, stay safe and goodbye.
