Trying to be more productive is one of the key aspects of any working professional. Business owners need to be able to do as much as possible to improve their workflow and enhance productivity and accuracy within the business as much as possible. Now, one of the key ways of being able to achieve this is to make sure you find and absorb the data that is most relevant to you and your needs.

This is one of the key ways of being able to do this is through the use of filters, and, specifically, Google Filters. In this guide, we are going to take a closer look at how you can best utilise this, as well as the benefits of making it a key area of your business moving forward right now. You can filter for keywords and CTRs, and adjust your workflow in a matter of moments.

Things You Can Use Filters For

There is a wealth of information online, and it can often get overwhelming for a lot of people. This is why businesses need to be looking to improve efficiency by making sure they apply filters in order to be able to secure the best possible information in the most efficient timeframe. 

  • Keywords that require your attention
  • Low-performing keywords
  • Keywords with potential problems
  • Analyzing campaigns and ad groups easily
  • See how ads are performing or if they aren’t being shown
  • Disapproved ads

Setting Them Up

There is no question that you need to be looking to set up filters in the most effective way you can, and that is going to help you have faster access to the information you need and want. If you head over to the campaign section of your Google Ads account, and then click on the ‘Add Filter’ button. A drop-down menu will appear which will let you choose the condition of your filter; click ‘Apply’ to update the table to match your filter. 

Once this is set up you can add and remove conditions in order to get access to the data and information you want more effectively. You’ll also have the option to save the filter you have created for use at a later date, and this is very handy to make the most of right now. This is a simple and effective process of being able to apply filters very quickly, and you can really improve your business as a result of this, so it’s certainly something you have to work towards.

Saving your filters is crucial for being able to revisit them at a later date, and this is so important for saving time. It means you can revisit filters again and add to them or modify them, and it saves you having to enter new information all the time. Make sure you make use of the save function – it might seem like a little thing, but it makes such a difference. 

Types of Filters

You also need to know about the types of filters that are available and what you should be trying to use them for. There are pretty much two different types of filters that you can use, and these are predefined filters and custom filters.

Predefined Filters

Predefined filters are already set and you can simply apply them to your campaign where applicable. You can use this to filter traffic from a certain domain, filter clicks from a certain source, and filter traffic to a particular area. Predefined filters are such a useful way of sorting these elements in a fast and effective way. 

Custom Filters 

The custom filters are  slightly different in the sense that they allow you to put in your own parameters and customise them in a way that is specific to your business needs. You have to be able to understand where the issues lie with your campaign, and what you can do to improve these. This is definitely something that is going to have a massive impact on your campaigns, and will help you promote and market the business better.

You need to find out why certain keywords aren’t performing, as well as what campaigns have low click-through rates. Identifying problems with particular ad campaigns is very important because you need to know how to approach them and what you can do to fix the issues. Identifying problem areas as soon as possible is so important because you can’t afford to be wasting time and money on ad campaigns that are not working. Keywords that need your attention, ads that might not be showing, and cost-ineffective areas are some of the main areas that you need to use filters for.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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