Google Ads audit is something that will help you identify the potential issues with your business. The audit will help you discover the core areas where you are lacking and can improve using the right keywords or making any other relevant changes.
To give you a better idea, we have conducted an audit of one of the appliance repair companies in Bangalore, India. In this regard, we analysed Google Ads for appliance repair and addressed the key issues that were a hurdle in getting a higher conversion rate.
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We further guided the client to make relevant changes to their landing page. So, without further ado, let’s get right into it.
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Get my plan →Google Ads For Appliance Repair – Ad Group And Keywords
The most common issue that we usually see while auditing any Google Ads account is that people don’t have separate ad groups or they don’t use the right keywords. For this reason, many people might have a high click-through rate, but their conversions would still be relatively low.
The case was no different with Google Ads for appliance repair account!
They had the same ad group for all the appliances. Uzair, the Google Ads expert, pointed out how the client needs to create a separate ad group for each one so that their customers can see the ads for the services they need.
Additionally, there was only one keyword used by the client. Uzair advised that there should be at least ten keywords for the relevant keyword. Also, the client had used the exact match keyword, which is the most expensive.
Solution: the phrase match keywords are the best choice to go for since they can be less costly and give you the best results.
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Google Ads For Appliance Repair – Search Term
The search term is also vital in getting calls after customers click on your ads.
Many people don’t focus on this part or don’t know how to utilise its potential in the best possible way. Therefore, you must pay special attention to it when doing a Google Ads account audit.
In the client’s case, they had properly utilised the keywords in the search. This way, they could get their ads displayed in front of their target audience. While there were some slight tweaks, overall, the client had sorted the search term part for themselves.
Google Ads For Appliance Repair – Important Message
Another thing worth keeping in mind is that you need to send out the message to attract your target competition. In the client’s case, they gave a warranty for their services but did not mention it in their ads. Uzair advised them to get this message out through their ads.
This way, they will be able to convince customers to go for the client’s services. Uzair also mentioned that keeping an eye on the competition is vital as it can give an idea about things that are going well for them. However, remember that you don’t have to copy your competitors but simply take inspiration from them.
Also, make sure to get social proof to increase your credibility among the customers. Google will also notice that your services are getting more and more reviews.
Thus, it will rank your business and improve your visibility on the Google search engine.
Takeaway
With a live example of the Google Ads account audit for an appliance repair business, you can better understand how you can perform one for your business. This way, you can assess the underlying issues with your campaign that cause a low conversion rate. You can easily work them out and enjoy optimal results for yourself.
Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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