Google Ads are the most widely used form of advertising used by e-commerce websites. Formerly known as AdWords, Google Ads has assisted online marketers in expanding its customer base and boosting business growth.
However, Google Ads don’t always work as expected. The problem is that most newcomers to Google advertising don’t take the time to learn Google Ads basics. Hence, they fail to optimize their Google Ads account effectively.
What is Google Ads Optimization?
Optimization refers to ads and site modification to improve the overall quality of the site, traffic on the site, and performance of the ads. Google Ads optimization can sometimes incorporate changes to the site or ad implementation improvements.
Why Should You Optimize?
The main aim of optimizing the implementation of your Google Ads is to boost the success of your overall goals. When you optimize, you increase your chances of growing your AdSense revenue, boosting traffic, improving your site’s usability, and achieving other goals.
Best Practices for Ad Placement
Ads placement isn’t a haphazard process. For the best outcome, you must pay attention to some Google Ads optimization best practices.
Keep Your Users in Mind
When organizing your content on your site, ensure you make it easy to navigate. Some crucial questions to ask yourself as you consider where to place your ads include:
- What does the user want to achieve by visiting the site?
- What do they want to see or do when they visit a particular page?
- Where are they most likely to focus their attention?
- How can ads be integrated into this area without obstructing their view?
- What should be done to ensure the page remains clean, inviting, and uncluttered?
The best way to answer these questions is to think from a user’s perspective. If you’re keen enough, you’ll see your page and ad placement in a completely new way. When users can find what they’re looking for easily, they’re likely to come back to the site.
Consider Auto Ad Placement
For the best results in ad optimization, it’s advisable to use the Auto Ads option for placement. They save you a lot of time and energy as they place and optimize ads without your input.
If you prefer placing ads by yourself, use these Google Ads tips:
Capitalize on Your Content
Users should first find what they’re looking for before they see an ad. Place the ad near the content but ensure it doesn’t crowd, block, or overpower the content.
For ads that require downloading, place the links on the top fold of the page where they’re easy to find. In this position, the user can see the links without scrolling down.
Ensure Your Ads Look Like Ads
Ads should not mimic the formatting of your content; neither should they align with images. Ads displayed in this manner are not permitted in Google Program policies.
Label Them Appropriately
Never mislead users with your ads or how you label them. In this light, check to see that your site visitors can easily differentiate site content from Google display Ads. Some misleading ad headings include “resources” or “helpful links.” Google policy only permits labels like “Sponsored Links” or “Advertisements”.
You’re also not allowed to use language that may lead users to click an ad. Keep away from:
- Check out our sponsors to keep this site running
- Click this ad to contribute to the cause
- Support us by clicking this ad
- You’re welcome to click an ad
Also, avoid placing ads where they’re likely to be mistaken for navigation, menu, or download links.
Less is Sometimes More
Avoid the temptation to crowd your site with ads. You can put a combination of link units, ad links, or search boxes on every page. However, this is as long as there’s more content than ads on each page. Too many ads will clutter the page, and users will go elsewhere.
Review Your Site
Look at your site many times over after ad placement to establish how first-time users will feel when using your site. If you’re using a template builder, ensure the ads are appearing the right way, including their labels.
Ask yourself if:
- The site’s content is easy to find
- It’s easy for a user to distinguish between your site’s content and the ads
If you answer yes to both questions, you’re on the right track with Google Ads optimization. If you still need more help with the process, watch this video.
With the above Google Ads optimization tips, you’re on your way to making the most out of advertisements on your site. However, don’t limit yourself to the above information only. You can learn a lot more about Ad placement policies here.
If you enjoyed this article, you may also like:
- Google Display Network Ads Optimization
- Google Ads Budget Optimisation
- Google Display Ads Optimization Score
- Google Ads Optimization Tips
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