What Is Google Ads Search Ads Character Limit?

Are you baffled by the character limits in Google Ads? You’re not alone. Let’s break it down into simple terms.

Google Ads Responsive Search Ads

First off, we’re talking about search ads here. You know, those little snippets of information that pop up when you search for something on Google? Yep, those are the ones. They typically consist of up to three headlines and two description lines.

Now, let’s get to the nitty-gritty. Headlines can’t exceed 30 characters. Not 31, not 32 – exactly 30. Go over that limit, and your ad won’t even see the light of day. It’s like trying to fit a square peg into a round hole – it just won’t work.

As for descriptions, they have a maximum limit of 90 characters. Again, no room for wiggle here. So, every character counts.

But why are these limits so strict, you ask? Well, think about it. You’re trying to grab someone’s attention in a sea of information. You’ve got to make every word count. No fluff, no filler – just straight to the point.

So, what should you include in your ads? Think of it as a mini sales pitch. Start with a strong call to action – something that urges the viewer to take action. Then, highlight the benefits of your product or service. What makes it stand out? Why should they choose you?

Don’t forget about your keywords. These are the words that people are searching for, so make sure they’re front and center. And if you’ve got any social proof – like testimonials or awards – sprinkle those in too.

Now, I know what you’re thinking. Thirty characters for a headline? Ninety characters for a description? That’s not a lot to work with. And you’re right. It’s a challenge. But hey, that’s where creativity comes in.

Don’t be afraid to think outside the box. Get creative with your wording. And if you’re stuck, there are tools out there – like ChatGPT – that can help spark some inspiration.

Remember, the goal is to make your ad stand out from the crowd. So, use those character limits wisely. Be concise, be compelling, and most importantly, be creative.

And there you have it – the lowdown on Google Ads character limits. Now go forth and create some killer ads!

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