What Is Google Ads Search Ads Character Limit?

I've got a question for you Uzair, and that is how many characters are actually allowed in Google Ads? Because that seems to cause confusion for the people that we talk to. Yeah. So, you're referring to the search ads. Right? So, when you go to Google and you see an ad, it will comprise of up to three headlines and two description lines.

Google may not show you all the three headlines and the two descriptions all the time. It may show you two headlines and one description or two descriptions and so on. Headlines cannot be more than 30 characters long. 30 is the maximum. If it's 31, your ads will get. Well, you won't be able to save it. You'll get an error when you try to upload.

And the description needs to be not more than 90 characters as the maximum. So, you need to use these characters' character count, where wisely, you don't want to waste too many. And repeat yourself on this. It's very limited space and you need to cram in a lot of information which will highlight your product or service and also get that person looking for that on that ad to see, oh, this looks really good.

I want to see what this is all about. So, you attract that click as well. So, use these. Character counts very wisely. Don't repeat yourself. And the things which you want to put in on these ads are things like your keyword especially. First of all, strong call to action. What is the benefit of your product or service, features, or any social proof?

So, there are lots of things, but trust me, you can put all these in if you start using those character counts very wisely. Yeah, thanks for that, Uzair. Because you're right. You and I both know how much time we spend looking at those. Really tight, especially on the headlines, 30 characters. You have to be really creative because you're trying to do creative.

Creative is the right word. And nowadays you can also use apps like ChatGPT to help you. You don't need to be a copywriter. You can go there, get some ideas, and then rewrite what you have been given into a really creative ad. Yeah, true. Because if you're trying to do it as a business owner, you get, you're too close to it and you can only think and write the way that you think and write.

So, getting that extra boost of help is a great way to just think outside the box sometimes, isn't it? Yeah. Thank you for that.