How To Become A Google Partner Agency

Hello, I am often sent this question as to how to become a Google partner or a Premier Partner. So in this video, I'm going to show you just that. Hello, my name is Uzair and thanks for joining in. So the question about Google Partners or Google Premier Partners is how to become one. So let's dive into the Google support centre article and see what they've got to say about this.

So here it is. How to become a Google Partner or a Premier Partner first you need to sign up for the Google Partner programme which is completely free of charge. And then you need to start hitting some goals and targets which Google give you. And then you start to achieve the get the badge for the partner or for the Premier Partner.

So first question is why would you want to become one and what does it do for you or your business? So becoming a partner means that your company is recognised for maximising campaign success for your client, driving client growth by maintaining clients' campaigns and demonstrating Google Ads skills and expertise with certifications. So as a partner, your company will get access to a wider range of benefits, including the ability to showcase the partner badge on your website, social media, email or any other marketing material you may use.

So let's dive in as to how to become one. So there are three main and critical requirements to become a Google partner. First of all, the performance, spend and certifications. So the performance is the performance requirement helps ensure that you effectively set up and optimally run campaigns as per Google's best practices so that you get great results for your clients.

Your Google Partners registered Ads manager or either at the account level or at the MCC. You need to have a minimum optimization of 70%. Now a lot of agencies frown upon this. As to that, they are made to use this optimization score of 70 as a bare minimum 70%, even though some of the optimization recommendations by Google is not in the best interest of the client.

But if you set up the campaign the right way and follow Google's best practises, then you should be able to easily achieve the optimization score of a minimum of 70% without harming the campaigns and you still remain in control and not give too much control to the AI. Next one is the spend. Now this is the easiest one.

If you're half a decent agency, you should be able to spend $10,000 USD across your managed accounts over a 90 day period. So this is the very easy bit. And certification as well. If you know your stuff about Google Ads, then passing these certifications is not a problem. But even if you pass, if you fail the exam, you can reapply and you can go back to the certification exam and try to do it again.

The only criteria over here is that in your Google Ads account, a manager account needs to have a minimum of 50% of your account strategies certified in Google Ads with at least one certification. Each product area with campaign spend of $500 USD. So this is important. So let's have a look at the Google partner. Where is it gone?

The directory, I'm trying to find it there. I just want to show you one thing as to what Google means by that. So if I want to search for my agency, there's a direct link over here on the Google partner directory and then it will showcase your certifications over here. So in our agency, we've got media buyers or experts in search, display, video and shopping.

Okay, so let's go back. So we covered the certification page.