In order to reach your potential customers with greater efficiency and ease, it’s important to write great ads that stand out from the rest of the competition. They should be attractive, relevant and even empowering to convince your audience to take action.
We’ve included our “How To Write Good Google Search Ads” video below to help you get a better understanding of how you can write fantastic Google Ads copy.
In addition to the video, we’ve put together this blog post to help explain some of the concepts in the video and give a brief rundown on how you can write effective copy to draw in your audiences and convert them into customers.
How do you write great ads?
It doesn’t take a creative mind in order to write effective ad copy. While some creative flair does certainly help to distinguish your ads from the competition, it’s enough to just follow a few diagnostic steps to help you set your ads apart. Here are some important questions to ask:
- What makes your store, products or services unique?
- Have you included information about what you’re offering such as prices, promotions and exclusive deals?
- Are you empowering your customers to take action?
- Did you use keywords in your ad text?
- Do you have a matching landing page that your ad links to?
- Are your ads appealing to mobile users?
- Have you checked for any spelling or quality errors?
These are the most common questions that you need to ask yourself if you want to write fantastic ads. Let’s go into more detail about each one.
Highlighting what makes your business, products or services unique
Start by highlighting what makes your business, products or services unique. This could be anything from offering free shipping to having unique customization options. It’s important to include this information in your ad copy to set yourself apart.
Including information about what you’re offering
You can include a variety of information to help your customers identify what you’re offering. This can be everything from the type of product you’re offering to any prices, promotions or even exclusive deals that you’re offering.
Empowering your customers to take action
Next, make sure you’re empowering your customers to take action. Encourage them to contact you for more information, tell them that you’re offering a service today, or let them know that your new exclusive products are in-stock now. This will push your audience to take action and potentially make a purchase or at least click your link to arrive at your landing page.
Using keywords in your ad copy
It’s also important to use keywords in your ad text that are relevant to what your customers are searching for. For instance, if your customer is searching for “Winter Clothes”, then make sure your ad headline has “Winter Clothes” and other related keywords in the search.
Matching your ads to landing pages
Landing pages are essential for converting traffic from your advertising campaigns. Ideally, your ads should link to whatever it is that your copy was talking about. If your ad copy mentions “Winter Clothes”, then you can either create a landing page that showcases all of your winter clothing options, or you could direct them to the relevant category on your online store.
Making your pages mobile-friendly
There are a large number of internet uses that access the web exclusively from their mobile devices. Make sure your ads appeal to these mobile users by making them easy to read, but also including information such as your location and phone number if you have a physical store location.
Check for common spelling and quality mistakes
Lastly, don’t forget the basics such as checking for spelling errors, extra spaces and formatting problems. This will ensure your ad displays properly.
Learn more on how to write great ads
If you’d like to learn more about writing great ad copy, we suggest taking a look at the following resources below. Alternatively, make sure you check out our full-length video that is embedded at the top of this article.
If you enjoyed this article, you may also like:
- Google Ads Smart Bidding Uses Machine Learning
- How to Setup Call Tracking on Google Ads
- How To Setup Conversion Tracking In Google Ads
- Google Ads In-Market Audience
- Google Ads Custom Intent Audiences
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