Google Ads Smart Bidding is a way to track and boost conversions. There are many different methods as to how you can do this and an equal amount of benefits to going alongside them. In this article, we’re going to be looking at some of the information that you need to know about smart bidding, so keep reading if you would like to find out more.
What Is Smart Bidding?
Smart bidding is a group of automated bidding strategies that exist for the purpose of boosting conversions or conversion value. Machine learning is used to optimise a company’s bids in order to maximise conversions across the marketing campaign. Some of the different types of smart bidding include:
Target CPA, Max Conversions and Enhanced CPC. You can learn more about all of these different types of smart bidding to get a better understanding of how it works.
What Are The Benefits?
There are a number of benefits to using smart bidding. The first is that they all have flexible controls in place, which allow you to set performance targets. This helps to get your bidding performance where you want it and optimise search bids to the attribution model that you chose in the beginning. You will also be able to set device-specific performance targets for each device using Target CPA. This isn’t in action at the moment, but it’s something that Google is working on and will be ready to use soon.
As well as this, there are a wide range of signals that are used by smart bidding strategies in order to tailor bids. Some of them include the time of day, any remarketing lists, language and the device used. These are known as bidding signals, and it is essential that you understand them if you want to understand smart bidding.
The advanced level of machine learning is also a major benefit. This uses more data than you can imagine to help you get the most accurate predictions about how big amounts will impact conversions or value. The best thing about this though, is that the search confines that are used within machine learning far surpass that which could be done by a team, meaning that you are getting the very best information possible.
The final benefit is that status updates will let you know how well smart bidding is actually working for you. This means that you will be able to tailor anything that isn’t working as well as you had hoped. You will also be able to see what is actually going on with your bid strategies, giving you a better idea of what will need to be done to sort out anything that isn’t working right now. You should also know that smart bidding provides notifications and alerts when there are issues with conversion tracking. But, it won’t just tell you the problem, it will also set out the steps that you are going to need to take in order to fix it.
Who Will Benefit?
You will be able to use smart bidding with success no matter whether you are a large or small business. Even if your campaign doesn’t have a lot of data of its own right now, you still might see an improvement if you use smart bidding, though this isn’t guaranteed. This means that no matter where you are in your campaign right now or how big your business is, you are likely going to see some kind of improvement if you use smart bidding.
But, if you want accurate results, then it’s best if you measure the performance over a longer time period. If the period has at least 30 conversions in it, this is going to be even more beneficial to the accuracy of the results. If you’ve got a low volume campaign that you’re trying to track, you can always add relevant keywords to increase conversions and create more accurate results.
You might be interested to know how your ad clicks and viewable impressions are impacting your shop visits. It might be the case that the amount of people that physically come into your store is important to you, and you want to know how your ads are contributing to this. If this sounds like something that you are interested in, there are plenty of sources of information on this topic that are in-depth and tell you exactly how to estimate in-store revenue and so on.
If you want to learn more about Google Ads Smart Bidding, then you need to look at pages such as:
- Google Ads Smart Bidding: Definition
- About Google Ads Smart Bidding
- About Google Ads Smart Bidding for Shop Visits
If you enjoyed this article, you may also like:
- Google Ads Target CPA Bidding
- Google Ads Bid Strategy Report
- Understanding Return On Ad Spend (ROAS)
- Google Ads Attribution Models Explained
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