What Is A Good Click-Through Rate (CTR) For Google Ads?

As a marketer or business owner, you’re probably familiar with Google Ads and how it can help you drive traffic and increase your revenue. But how do you measure the success of your Google Ads campaign? One key metric to consider is click-through rate (CTR).

In this blog post, we’ll discuss what CTR is, why it’s important, and what a good CTR is for Google Ads. We’ll also provide some tips on how to improve your CTR and boost the effectiveness of your Google Ads campaigns.

What Is Click-Through Rate (CTR)?

Click-through rate (CTR) is the ratio of clicks to impressions on your Google Ads. In other words, it measures how often people click on your ad after seeing it. CTR is an important metric because it shows how relevant and compelling your ad is to your target audience.

Why Is CTR Important?

CTR is important because it directly affects the effectiveness and cost of your Google Ads campaigns. A higher CTR means that more people are clicking on your ad and visiting your website, which can lead to more conversions and revenue.

In addition, a high CTR can also lower your cost-per-click (CPC) because Google rewards ads that are more relevant and engaging with a lower cost-per-click. This means that you can get more clicks for the same budget if you have a higher CTR.

What Is A Good CTR For Google Ads?

The answer to this question is not straightforward because it depends on various factors, such as the industry you’re in, the keywords you’re targeting, and the type of ad you’re running. However, as a general rule of thumb, a good CTR for Google Ads is around 2% to 5%.

What Is A Good Click-Through Rate (CTR)

If your CTR is lower than 2%, it may indicate that your ad is not relevant or compelling enough to your target audience. On the other hand, if your CTR is higher than 5%, it may suggest that you’re not targeting the right keywords or that your ad is too broad and needs to be more specific.

How To Improve Your CTR

Now that you know what CTR is and what a good CTR is for Google Ads, let’s discuss some tips on how to improve your CTR and boost the effectiveness of your Google Ads campaigns.

  1. Use relevant keywords: Make sure that your ad copy and keywords are closely related to the search terms that your target audience is using.
  2. Write compelling ad copy: Use attention-grabbing headlines and persuasive language to entice people to click on your ad.
  3. Use ad assets: Ad assets such as sitelinks, callouts, and structured snippets can provide additional information and increase the visibility of your ad.
  4. A/B test your ads: Test different ad copy, headlines, and images to see which ones perform better and adjust accordingly.
  5. Optimise your landing page: Make sure that your landing page is relevant and engaging to the user and has a clear call to action.


Click-through rate (CTR) is an important metric to consider when measuring the success of your Google Ads campaigns. A good CTR for non-branded keywords in Google Ads is around 2% to 5%, but it depends on various factors. To improve your CTR, use relevant keywords, write compelling ad copy, use ad assets, A/B test your ads, and optimise your landing page. By following these tips, you can increase your CTR and drive more traffic and revenue from your Google Ads campaigns.

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