As part of setting up a website for your business, you need to think carefully about the best practice steps that you should take. The fact is, having a website designed and set up is just a small part of the process of actually utilising a website and using it to see real results within your business.
When it comes to seeing success from your website, it’s crucial that you understand the importance of best practice and the steps that you should – and shouldn’t – take.
You can watch this video for a step by step guide to website best practice and get to know some insider knowledge of how Google works when looking at websites to optimise.
Websites – Best Practices
If you’re someone who is new to building a website and utilising digital marketing to help grow your business but are keen to gain a stronger understanding and insight into how to ensure that you see success from your website, our video can help to improve and enhance your knowledge further.
Or, if you’re someone who has had a website built – or you’ve built it yourself – and you’ve noticed that you don’t seem to be getting any leads, then you should find this video helpful.
Packed full of useful tips and pieces of advice for how you can ensure that you’re following website best practice and, as a result, get the results that you want and need, our video guide is a really useful resource.
Perhaps you’re a small business owner and you don’t have the budget to invest in another website but you’re not happy with how your current site is performing and you want to find a way to change that. You should find our video guide a helpful resource.
You might have paid to have a website built but aren’t getting results and can’t quite work out why that is – if that’s the case, you will find our video tutorial extremely helpful.
Let’s talk about website best practice and what it involves
When it comes to website best practice, it’s all about making sure that your website is meeting the requirements of search engines like Google.
These search engines want to ensure that users get the very best experience, which is why algorithms only rank the best and most relevant websites and getting website best practices right is vital if you want your website to rank well in search engines.
The question is of course, what does it take for your website to gain the kind of momentum that you need it to? What steps need to be taken? What should your website need to feature to see success?
Every website needs to have a call to action. If you want your users to feel compelled to act after visiting your site, you need to incorporate a call to action. When it comes to calls to action, you need to make sure that you’re using the right language and the right visual cues.
Adding a blog to your website is another important step to take – websites that incorporate blogs tend to have better search engine visibility and higher visitor numbers. A blog with well-written and carefully crafted content will help to boost your website’s SEO score and aid search engine ranking.
It’s also important to think carefully about the layout and setup of your website and whether your website has been designed to enhance user experience. For instance, you need to freeze the menu at the top of your website so that when you scroll downwards, the menu doesn’t disappear – you want to ensure that the menu is constantly available to access.
When it comes to user experience, it’s important to remember that most people lack time, so it’s important to keep your headings and content simple, clear and concise. You want your website’s visitors to be able to take in any text quickly and easily with minimum effort.
It’s also a good idea to use language that is simple and effectively conveys the message that you want your website to share.
When it comes to how you lay the text out, think about the visual cues linked to your text. Instead of using bullet points, swap them for ticks. Having a tick in place signifies that the information is correct.
Another way to improve your website is to add video content to your site, alongside your text content. Video content offers an easy way for visitors to learn more about your company and is a highly effective method of boosting user experience.
This has been just a short post to help you understand how we work on websites to help your business. If you think you like the sound of how we approach marketing businesses through our website marketing skills and you are ready to tackle your website issues, get in touch and we’d be very happy to have an informal no-obligation chat to find out how we can help you.
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