In this video, you will learn how to create a Youtube remarketing list in AdWords.

Before we start creating the list, the question you need to ask is why would you want to remarket to anyone who watched your video.

Well, YouTube remarketing list is in my humble opinion, one of the best & economical way to target your audience.


Anyone, who watches your video on YouTube or any of your YouTube videos on the internet, is pretty engaged with you and your content. They are watching you, listening to you and consuming your content.

The viewer may also take some further actions like:

  • Subscribe to your channel
  • Like your video
  • Comment on the video
  • Share your video

How To Create YouTube Remarketing Lists In Google AdWords


These micro-actions gives us an indication of the likelihood of that viewer ‘converting’ into a lead or a sale. If they keep on watching, liking & commenting on our videos, they are more likely to buy from us at some stage.

So, in YouTube & Google AdWords, we can create a highly targeted list of an audience who watched our video, liked it, commented on it or subscribed to our channel.

With this list, we can remarket with other ads on the Google Display Network with text, image or video ads. We can create unique and highly targeted opportunities to put the message across in front of our audience using these different channels and platforms for remarketing.


How To Create YouTube Remarketing Lists In Google AdWords


Transcript of the Video

Hello. In this video, I’m going to show you how to link your YouTube channel to your Google AdWords account and then set up a remarketing list of those people who watched the video so you can target them on the Google Display Network. Keep watching and I’ll show you how. Hello, I’m Uzair and thanks for joining. This video is all about how to set up a remarketing list of those people who watched the video or a YouTube video either on YouTube or anywhere on the Internet. So there are a couple of things you need to do before you are able to remarket to them. So let’s head over to our AdWords interface and I’m going to show you how you can do this. So this is the new Google AdWords interface. You go under shared library.

Under audience manager and then you go from the audience’s list, you click create a remarketing list and then you’re going to go to the YouTube users. If you haven’t linked your YouTube channel to AdWords account I would highly recommend you do that even if you aren’t uploading any videos right now but as soon as you start to upload videos onto your YouTube channel, then you’ll be able to get the data from YouTube analytics into AdWords. So you click on link YouTube channel add Channel. Now to add your channel you must own that channel or be granted permission by the channel owner. So then you’ll be able to do that. So you add channel either you based your URL for your YouTube channel or you put in your name of your channel.

Sometimes it doesn’t show I own the channel and then you go to YouTube. Once it loads up I will select which one I want to make. And now you’re going to go to this prompt where you can assign a name to your AdWords account so I can just SF Digital test account and now it gives you some checkboxes for your permissions for your accounts so your account and call to action remarketing and engagement. Them all to be checked and go finish and now we can see that my test account is linked in over here.

And when you go back to your AdWords account you will see that the channel has popped up here and it says awaiting approval.

So let me refresh it.

Now it’s linked. So all you need to do is just refresh it because AdWords thinks that I’m not given the permission from YouTube. So once that’s done you go back to your account under audience manager. And then you go plus YouTube visitors. And now I’m going to create a name for my audience list so I can say something like. Who watched me.

YT video. So anyone who has watched any of my videos on any of my YouTube videos.

You get loads of options over here viewed any video from a channel certain videos. So if you’ve got different subjects and different topics then you can select and create very granular audience list. Mute any video as an ad from a channel, subscribed, visited a channel page. So you can see what we got for this video. I’m going to select who viewed any video from a channel and that is my channel. Again initial list size include people from the past 120 days. You can change it or you can select start from an empty list. And the membership duration whether you wish to keep it 30 days or, you can make it a maximum of five hundred and forty days and you know I’ve said it in the past that I don’t I never tend to go that big because if someone is not converting after 90 or 120 days, then there’s no point in chasing them, it’s just going to annoy them. So you can choose whichever, did your membership duration in here, create and now you’ve got your

audience list of those who watched any of your YouTube videos and that’s how easy it is to start targeting those visitors, but those viewers of your videos. And this is one of my most favourite targeting practices, because the way I use this strategy is I put up videos like this one on YouTube, optimise it for organic traffic so anybody who finds my video on YouTube or anywhere else and watches it, they automatically get entered into my remarketing list on AdWords. And then I can remarket to them, using either a video ad or an image or text ad on the Google Display Network. And that works very well for me, the initial targeting either it could be from a video ad or just somebody who was searching on YouTube for a particular video and came across one of my videos and they watched my video. So as soon as they watch my video, they get entered into this list. So that’s how easy it is to create an audience list, for your remarketing using YouTube. I hope you enjoyed this video, if you would like me to create videos like this one, then please enter it in the comment box below and I’ll do my best to create one for you. I thank you for your time and I really do appreciate it and I look forward to seeing you in the next one.

About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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