Are you running a campaign on the Google Display Network and finding that a lot of your ads are being placed on mobile apps and games that cost you a lot of money by getting unwanted clicks? In this video, I’m going to show you a little tip within Google Ads to exclude mobile apps and stop your budget from being wasted.
You may know from my previous articles that Google Display Network can be a gold mine for your business. It is a fantastic network that can help you get clicks and conversions, as well as helping your brand to be seen by your audience.
One problem with it is that your ads can be shown in placements that you may not want, especially with mobile apps and games that children might play. This can lead to an increase in invalid clicks which can cost you money.
In this video, I will walk you through how to prevent this via Google Ads Editor. This is a free tool that you can download from Google. I’ve saved hours on end with the workflow and most professionals and serious users of Google Ads will be using this tool.
If you want to learn more about Google Ads Editor, I have a 21-minute video that you can watch to see how I created a campaign with 413 ad groups, 826 keywords and 1,652 ads in a few minutes using it. To view that, click this link.
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