Google Ads Exclude Mobile Apps

Hello. Are you running a campaign on the Google Display Network finding that a lot of your ads are being placed on mobile apps and games, which is costing you a lot of money and getting clicks, which you don't want? Well, in this video I'm going to show you a little tip as to how we can stop that and stop your budget being wasted.

Hello, I’m Uzair. Thanks for joining in. As you may well know, Google Display Network is a gold mine. It is a great network where you can get a lot of clicks and conversions and you can get your brand in front of your targeted audience. But the other big problem is a lot of the time your ads are shown on placements where you don't want, especially on mobile apps and games that lots of kids are using and playing these apps and games, so by accident they click on your ad which costs you money.

Now Google removed the functionality of being able to stop your ads showing from mobile apps to the interface. But there is a way around it and that is through the Google Ads Editor. Google Ads Editor is a free tool that you can download from Google and it's amazing too, which makes your workflow lightning fast. I’ve saved hours on end with the workflow and pretty much most professionals and serious users of Google Ads use this tool.

So I'm here in my editor interface. This is what it looks like. It's a desktop app. So you make the changes or create the campaigns in here and then you upload it to your Google Ads editor interface through to the service. So all you need to do is once you have created the campaign, you have an option here, which says your mobile app categories negative.

Go in there, you click campaign or ad group level, whichever way you want. Then you select where you don't want your ads to show. I'm going to go “all apps” and that how quick and easy it is to stop your ads from showing up on mobile apps and saving you a ton of money. So once this wasted spend is stopped, then obviously you have more budget for the good stuff and less for the bad stuff.

Now, this video is not a tutorial as to how to use this tool, but if you do wish to learn a bit more, I have got a 21-minute video on the URL or a link around this video where you can click on it and watch this video as to how I create or how I created a campaign read 413 ad groups, 826 keywords and 1652 ads in a matter of minutes using Google Ads editor.

And you will see the actual power of how useful this tool is and why most professionals use it to save time and money, there is no email required. All you do is just visit this web page, click the play button and watch the video. So I hope you enjoyed this video and found it useful. So now you can stop your ad budget being wasted on a text from mobile apps.

Thanks for joining in and I'll look forward to seeing you in the next video. Bye for now.