If you’re a roofing contractor looking to find out how to make use of Google Ad Groups and how to carry out keyword research, we’ve got just the video for you. To find out how to apply the best practices to Google ads for roofers, take a look at the video below, which includes real examples from roofing contractors and will help you to learn more about Google Ads.
In addition to this video, let’s now go through some of the major aspects to Ad Groups and keyword research that roofing contractors will need to know about.
Creating A Campaign
In order to get started with Google Ad Groups, you are going to need to first create a campaign. At the same time, it will be necessary to try to think of a specific goal which you can aim towards. Any marketing campaign always needs a specific goal, and it is no different here.
First, sign in to your Google Ads account and go to Campaigns. From here, you can select the plus button to start up a new campaign. There you will find the opportunity to select a goal for your campaign. Essentially, you just need to pick the closest goal you can, but if nothing seems to fit you can always choose to create a campaign without a goal. You’ll still be able to make great use of the campaign, so don’t worry.
Next up, you will need to select a campaign type, which determines where online people will actually see your ads. For a roofing contractor, you will probably want to focus largely on Local, to keep in touch with those in your area, and a combination of the other types.
Using Ad Groups
When you’re trying to perfect your Google ads for roofing, you need to understand and use Ad Groups. It’s an incredibly useful tool which is going to make a huge difference in how you approach your campaigns. With Ad Groups, you can have one or more ads that share a similar target, and in this way, your roofing contractor business can really start to grow. All you do is set a bid for when your keywords trigger an ad to appear.
You will probably find it helpful to group your ad groups by similar themes. In other words, you could take the different services that you offer as a roofer, and use those as different groups for your ad groups. This is often a very effective means of improving your Ad Groups experience and getting the word out about your roofing company.
What’s In A Successful Campaign?
To ensure your ad campaign for your roofing contractor is successful, you need to focus on a few key areas. First of all, make sure you set up conversion tracking on your website, as this gives you useful insights which will help you to optimize your campaign later on. These show you what actually happens when someone interacts with your website, so it’s important data to have.
You can also use smart bidding, or automated bidding, to help maximize the conversions you see on your roofing website. Finally, expand your targeting by targeting where your customers actually are, not just where your roofing business is located. And you’ll want to add as many relevant keywords as you can.
Aligning Your Keywords
Speaking of keywords, you do need to make sure that they are aligned to your campaign goals and your business goals as a roofing contractor. You need to think along parallel lines about how customers are likely to come to your website, so you can think creatively about the kinds of keywords that are likely to be popular. Look to your website, your roofing services, and your brand to determine and align your keywords better.
You should also consider what kind of research process your customer actually has to undergo in order to find you. In other words: what kinds of things are they asking and trying to discover when they are on the lookout for a roofing contractor, or how might they find a roofing company by the backdoor in researching something else? In this way, you can start to look at nearby themes and work with those in your keywords research too.
If you would like to learn more about keyword research and Ad Groups for roofing contractors, take a look at the video above – or check out these articles below:
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