Google Ads Negative Keywords

By Uzair Kharawala·15 Apr 2020·2 min read

Read the video transcript

Hello. The question I've been sent is: what are negative keywords in Google Ads? Negative keywords are your best friend in Google Ads, because it's going to save you a lot of money and stop you from losing your cash. It will stop your ads showing up for search terms which are irrelevant for your product or service. So when someone searches something on Google and you don't want us to show up for the search term, you add that term or word as a negative keyword in your account.

Now, you can set up negative keywords at ad group level, campaign level or at account level. If you are a beginner and your campaign structure is fairly straightforward and not very complicated, then what I would recommend you do is you set up negative keywords at account level. And to do that, what all you need to do is to create a account level negative keyword list, and you apply that list to all your campaigns. And then in one go, no matter whether you running one campaign or ten, all the campaigns will have that negative keyword list, and it's going to save you a lot of money.

Now, using negative keywords will help you save money, make more profit, make your campaigns more profitable, increase your click-through rate, which will lead to increase of your quality score, and you will get lower CPCs. And your cost per conversion is also going to go down, because your ads are being shown for relevant search terms, and more likelihood is that you will get more conversions.

So that's the easiest reply I can give, is do four negative keywords, to use it and use it regularly. If it's a small account, at least add negative keywords once a week and look into your search term queries. If you don't know where to look for, going to your search term queries report and you will see which search terms triggered your, or your ads.

If you have any questions you'd like me to answer, send it to info@sfdigital.co.uk and I'll do my best to answer them for you. That's it for now. Thanks for joining in, and I look forward to seeing you in my next video.

In this video, you will learn what are Google Ads Negative Keywords and why you should be using them.

Video Transcript

Hello, the question I’ve been sent is. What are Negative keywords in Google Ads? Negative keywords are your best friend in Google Ads because it’s going to save you a lot of money and stop you from losing your cash.

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It will stop your ads showing up for search terms which are irrelevant for your product or service. So when someone searches something on Google and you don’t want your ads to show up for the search term, you add that term or word as a negative keyword in your account.

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Now you can set up negative keywords at the ad group level, campaign level, or at the account level. If you are a beginner and your campaign structure is fairly straight forward and not very complicated, then what I would recommend you do is you set up negative keywords at the account level.

And to do that is all you need to do is to create an account level negative keyword list.And you apply that list to all your campaigns. And then in one go, no matter whether you’re running one campaign or 10, all the campaigns will have that negative keyword list.

And it’s going to save you a lot of money. Now, using negative keywords will help you save money, make more profit, make your campaigns more profitable, increase your click-through rate which will lead to increase of your Quality Score and you will get lower CPCs and your cost per conversion is also going to go down because your ads are being shown for relevant search terms and more likelihood is that you will get more conversions.

So that’s the easiest reply I can give for negative keywords to use it and use it regularly. If it’s a small account at least add negative keywords once a week. I look into your search term queries. If you don’t know where to look for into your search term queries report and you will see which search terms triggered your ads. If you have any questions you’d like me to answer, send it to info@sfdigital.co.uk and I’ll do my best to answer them for you. That’s it for now. Thanks for joining in and I look forward to seeing you in my next video.

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Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.

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Google Ads Negative Keywords

Video Transcript

Written by Uzair Kharawala

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