Do you know about Google Ads Performance Max assets?

Google Ads Performance Max campaigns are an automated type of campaign that serves all platforms of Google to run ads. Google Ads Performance Max campaign is a full-funnel strategy campaign that detects and traces the user’s journey and focuses on conversions. It plays a vital role in converting the viewers into active buyers.

Google Ads Performance Max campaigns ask the advertisers to provide their assets like banners, images, logos, headlines, product descriptions, and final URL. Performance Max campaign combines these assets to hit the pain points of the audience to convert the audience into customers.

Google Ads Performance Max Campaigns Assets

Google Ads Performance Max Campaigns Assets

Assets are the separate sections of content such as images, headlines, videos, final URL, and HTML5 bundles. You can upload these assets to your Google Ads account and associate them with different advertisements. Google Ads Performance Max campaigns automatically assemble the relevant assets to create the perfect combinations.

You can create different types of assets by using the assets service of Google Ads and then merge them into your ads account. Moreover, you can manage the association between individual assets and ads by using ads-level operations. The uploaded assets can be used to build asset-based ad types.

The collection of all the required assets in a group is called the Asset group.

Assets Type Column

Following are some of the Google Ads Performance Max assets that one can find in the asset type column.

  • Description
  • Image
  • Headline
  • Long Headline
  • YouTube Video

Assets Ranking

The performance column in Google Ads allocates and ranks the assets against other assets based on their performances.

  1. Low Performance
  2. Good Performance
  3. Best Performance

Optimisation of Asset Groups

The primary purpose of optimising the asset groups is to improve and develop the efficiency of the Google Ads Performance Max campaigns.

Optimisation of Google Ads Performance Max assets groups refers to the replacement of low-performing assets with the identical best-performing assets. An asset group is a combo of the product group and ad group. Therefore, it should be optimised to enhance performance.

Always replace the low-performing assets instead of deleting them because it will affect the advertisement service of the campaign.

Number Of Assets In Google Ads Performance Max

You can create multiple asset groups on the Google Ads Performance Max campaigns. However, every Performance Max campaign requires less set of assets at the start.

A minimum of one asset group is mandatory to include in a single Google Ads Performance Max campaign. Furthermore, you cannot share asset groups among other Google Ads Performance Max campaigns. However, a user can have a maximum of 100 asset groups in a single campaign.

The selection and accommodation of assets in an asset group depend upon the platform or Google Ads channel where they need to be served. Some of the Google Ad channels are

Gmail

Gmail Ads

YouTube

YouTube Ads

Search

Search Ads

Display

Display Ads

Discover

Discover Ads

Steps To Add Assets To An Asset Group

Adding the assets to an asset group is not a hard nut to crack. You can easily form a relevant asset group by adding the required assets. Then, leave the rest on Google Ads Performance Max campaigns.

The following are two simple steps to add assets to an asset group;

  • Give a name to the asset group:

Assigning a specific name to the asset group is the basic step. It is essential to name the asset group because it helps to find the theme of your asset group.

  • Add assets

Once you have assigned a name to your asset group, add assets to it. Add the relevant assets such as headlines, videos, URLs, business names, images, logos, etc., to the asset group.

Initially, we can only form one asset group to proceed. However, we have the option to add multiple asset groups after publishing our campaign.

Requirements To Add Assets To The Asset Group

There are a few requirements set by the Google Ads Performance Max campaigns. The requirements and presentations are categorised based on the specifications of the assets.

Text Specifications

Asset Spec.Size Range
Headline Add up to 5 headlines. Must include one headline consisting of 15 characters or less. Max characters’ range is 30.
Long HeadlineUp to 5 long headlines. The maximum range of characters is 90.
Portrait ImageInclude 1 portrait image.
Square LogoAdd 1 square logo.
Landscape LogoAdd 1 landscape logo.
Minimum Resolution The recommended resolution for each image should be a minimum of 1200×1200 pixels.
File FormatsJPG or PNG.
File SizeThe maximum file size for each image is 5120 KB.

Image Specifications

Asset Spec.Size Range
Landscape ImagesAdd 3 landscape images.
Square ImagesAdd 3 square images.
Portrait ImageInclude 1 portrait image.
Square LogoAdd 1 square logo.
Landscape LogoAdd 1 landscape logo.
Minimum ResolutionThe recommended resolution for each image should be a minimum of 1200×1200 pixels.
File FormatsJPG or PNG.
File SizeThe maximum file size for each image is 5120 KB.

Note.

You can add a maximum of 15 total images and 5 logos for the best performance.

Video Specifications

Upload a video longer than 10 seconds in the Google Ads Performance Max campaign. If you do not upload a video, it will automatically generate one for you.

Policy Issues In A Google Ads Performance Max Asset Group

The violation of rules and policies of an asset group can affect an asset group. The violations can limit or block an asset group.

If it happens, you can resolve this issue by correcting the policy violations. Visit the asset group page and use the “Edit Assets” link to correct the policy violations.

How To See Assets In Google Ads Performance Max?

We can see Google Ads Performance Max assets by following the steps given below;

  1. Login to your active Google Ads account.
  2. Click campaigns from the page menu on the left.
  3. Locate and click on your relevant Performance Max campaign.
  4. Click on the “Asset Groups.”
  5. Click “View Asset details” for the asset group that you want to see.

Can I Remove Assets From Google Ads?

No, you cannot remove assets from Google Ads because the action will disrupt and limit the functioning of the Google Ads Performance campaigns.

However, you can replace the assets having performed “low” with similar high-performance assets.

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About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
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