Google Ads Sitelink Assets: The Simple Tweak That Doubled My CTR In 24 Hours!

Would you like to make your Google Ads look a lot bigger, get more clicks and take up more real estate on the Google homepage? In this video, I'm going to show you just that. Hello. My name is Uzair, and thanks for joining in. In this video, I'm going to show you how you can make the size of your Google Ads bigger, get more clicks, make your ads a lot more bigger than your competitors, and hopefully increase your ad rank and your click-through rate.

So the way to do that, or one of the ways to do that is by using sitelinks on your ads and I'm going to show you in a bit how to set these up, but let's go over to the Support Center on Google and see what they have to say about it...So these are what we call the sitelink.

This is an ad where you've got your headline, your URL and the description line. And then underneath there, you will have up to four different sitelinks, but its own headline and description lines. So you can see, instead of just having the top bit, you are having the sitelinks on your ads, which makes the ad look a lot bigger than your competitors if they are not using these.

So I would highly recommend that you use sitelinks. The link shown below some of Google's search results are called sitelinks, are meant to help users navigate your site. So these will be additional links to your website, not the same link. You can't have the same link which you've got on the main ad. You will have additional links like it.

You can have a link to 'About page,' 'the blog' and the 'special offer' or a 'service page.' So the system analyzes the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. We only show sitelinks for results when we think they'll be useful to the user.

So we don't have any control, even though you may have set them up properly and you find that you are not getting these shown, we can't do anything about it because it's up to Google to decide when it's going to show the sitelinks or when it won't show the sitelinks. If the structure of your site doesn't allow algorithms to find good sitelinks or we don't think that the sitelinks for your website are relevant for the user's query, they won't show them.

So you need to make sure that the sitelink's information is also very relevant to your main ad. What I tend to do is to look at my website structure and then just replicate each page with a headline and a couple of description lines. So at the moment the sitelinks are automate, but Google is always working to improve the sitelink's algorithms.

And we may incorporate webmaster input in the future. So they're not doing it right now, but in the future, perhaps they may include it. So there are best practices you can follow. However, to improve the quality of your sitelinks, for example, for your sites, internal links, make sure you use anchor texts and all texts that's informative, compact and avoids repetition.

So we don't want a website or web pages to have spammy links or keywords, which are stuffed and repeated all the time, make sure you don't do that. Okay. So let's head over to Google Ads account and in here under ads and extensions, you'll click on the plus sign. And then I'm just going to cancel that I was in the call extension.

Okay. So here's the extensions you go plus, and then you've got all these other ones. So in this one, I'm only covering the sitelinks, click on there. Now you can add these up at account campaign or ad group level. If you've got a fairly straightforward website, I would recommend that you set up at account level. So then you... once it's set up, you don't need to worry too much about it.

Then you've got your headline, your two lines of description and the final URL. Ideally, you want to put up more than four because then Google can decide which one is the most relevant. If you just put up four, it may not show all four. So I would recommend that you put up at least six or eight. If you've got that many pages on the website and each one of them must be a different URL.

So let's say I've got a 'Contact us' page. So please get in touch via email, telephone or live chat. And then I'm going to put up about us, whatever the link is. Now you see there is a little warning sign, it's because I didn't put in the HTTPS and now it's going to disappear. I've made one. Now you'll notice that I have not used the capitalization over here which I always say that in ads, you must capitalize every word, but it's not required over here in the sitelinks then I can make another one, let's say (a) blog.

And let's say we have over a 100+ blog posts. Read the latest blog here...just need to be simple and straightforward. It doesn't take long at all to set these up and I'll just do one more. Let's say "About us" and what they do. Learn more and then we have our URL and that's how easy and quickly it is to keep uploading these sitelinks and once they are done, you hit the save button and that's it.

The sitelinks has been done, has been set up and then what you will find is these will be... This will go under review and if you have put up something which is not as per the Google's policies, they will get disapproved, but if it's all fine, then they will go approved and then you will start to see the impressions, clicks, costs, or conversions.

If people are clicking on the sitelinks when they see your ads. I hope you found this video informative. Please do subscribe to our channel and hit the bell button as you will be the first one to be notified when we go live or we upload a new video on our channel. We go live every weekday at four o'clock in the UK.

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