Here’s why you should link Google Analytics to Google Ads. 5 top tips for you to get started.
Transcript
In the modern day, the customer expects to be delivered the right message and the right time and if you can’t do this they will simply go elsewhere.
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So today we’re going to look at the close relationship between both Google Ads and Google Analytics and how following the steps we’re about to provide you today will help in allowing you to deliver your ad at the right time.
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Get my plan →Step 1: Link your accounts
First and foremost, you need to link Google Analytics and Ads together, once you have done so you’ll be able to create campaigns and capture all different types of metrics.
Step 2: Activate cross-device capabilities
Activating cross-device capabilities will allow you as the owner of the campaign to monitor user’s behaviour across multiple devices, this can help you understand whether your campaign is being more effective on desktops rather than on mobile devices so that you can make the relevant changes.
Step 3: Create an Analytics audience and share with Google Ads
Next, you’re going to want to create an audience within Analytics and then share this with Google Ads. This allows you to tailor your adverts towards different segments of your preferred audience.
Therefore, when your advert reaches these targeted segments it will be more relative to them.
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Step 4: Create & import Goals
You’re going to want to create goals within Google Analytics so that you can measure the success of your campaign.
Goals allow you to see how effective your ad campaign has been and the insights will allow you to make improvements where necessary.
Step 5: Generate & view reports
Once you have linked Google Ads and Google Analytics you’ll have quick access to a range of insights that will allow you to make changes to your ads to either make them more effective or to be targeting the right audience.
Having all these insights is absolutely key to a successful marketing campaign and increasing your brand awareness.
I hope you enjoyed this video. Please feel free to share, like, comment & subscribe. Thanks for watching, bye for now.
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Written by Uzair Kharawala
Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.
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