Google Ads Tips | 5 Tips To Link Google Analytics To Google Ads

Here’s why you should link Google Analytics to Google Ads. 5 top tips for you to get started.

Google Ads Tips


In the modern day, the customer expects to be delivered the right message and the right time and if you can’t do this they will simply go elsewhere.

So today we’re going to look at the close relationship between both Google Ads and Google Analytics and how following the steps we’re about to provide you today will help in allowing you to deliver your ad at the right time.

Step 1: Link your accounts

First and foremost, you need to link Google Analytics and Ads together, once you have done so you’ll be able to create campaigns and capture all different types of metrics. 

Step 2: Activate cross-device capabilities

Activating cross-device capabilities will allow you as the owner of the campaign to monitor user’s behaviour across multiple devices, this can help you understand whether your campaign is being more effective on desktops rather than on mobile devices so that you can make the relevant changes.

Step 3: Create an Analytics audience and share with Google Ads

Next, you’re going to want to create an audience within Analytics and then share this with Google Ads. This allows you to tailor your adverts towards different segments of your preferred audience.

Therefore, when your advert reaches these targeted segments it will be more relative to them.

Step 4: Create & import Goals

You’re going to want to create goals within Google Analytics so that you can measure the success of your campaign.

Goals allow you to see how effective your ad campaign has been and the insights will allow you to make improvements where necessary. 

Step 5: Generate & view reports

Once you have linked Google Ads and Google Analytics you’ll have quick access to a range of insights that will allow you to make changes to your ads to either make them more effective or to be targeting the right audience.

Having all these insights is absolutely key to a successful marketing campaign and increasing your brand awareness. 

I hope you enjoyed this video. Please feel free to share, like, comment & subscribe. Thanks for watching, bye for now.

For more tips & tutorials, visit our blog

Here are other recent videos:

Google Ads Tips | Conversion Tracking
Google Ads Conversion Tracking is a great way to optimize a campaign for multiple conversion actions. I will explain how to use it in this video.

Google Ads Tips: Why Single Keyword Ad Groups Are No Longer a PPC Best Practice
You will learn why single keyword ad groups (SKAGs) don’t work as well as they used to. Google Ads is constantly evolving and so if you are running Google Ads it’s critical that you keep up to date with all the changes so that you don’t waste your budget.

Video Creation Ideas
In this video, you will learn a simple way to create video content. If you host events, it is highly recommended that you video it.

About Uzair Kharawala
Uzair Kharawala is the Co-Founder at SF Digital. He is a Certified Google Partner, is a Cricket fanatic and loves Photography.
Connect with him on

Get The Latest Blog Posts In Your Inbox

Never miss a blog post! Enter your email below and be the first to be notified of any
new blog posts we put up.