Keywords are words or phrases that are used to match your ads with the terms people are searching for. They’re words or phrases that you choose to describe your product or service to help determine when and where your ad can appear. You want to make sure that your campaigns are competitive and you’re targeting the right keywords. You want your return on ad spend to be what you’re aiming for so you’re on target. Once the right metrics are in place, you should see the results you want.
When you use the right keywords, you can reach the customers you need to at the time you want, after all, at the end of the day, you want to make sure that you’re profitable. Your goal is to pay the least and get the most back.
Continue reading to learn how to do keyword research for Google AdWords. You’ll also learn how to do keyword research for free.
How They Work
The keywords you select need to match the words or phrases that people search for if your ads are going to pop up when people are searching for your products or services. Relevancy of your keywords is key to your success when performing AdWords keyword research.
A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position when doing Google AdWords keyword research.
You can use keyword match types to gain more control over what searches your keywords match when doing keyword research for Google Ads. For instance, with an exact match, your keyword will only match searches that are identical to your exact keyword, or close variants of your exact keyword. Regarding phrase match, your keyword will match close variants of your exact keyword and may include additional words before or after.
Best Practices When Using Keywords
You may also be wondering how to do keyword research with Google keyword planner, which we cover in this video. A best practice is to stay away from one-word keywords that are too broad, so two or more words are good.
You should also take a look at average monthly searches and the range of pricing to help you narrow it down. Avoid paying the most or maximum and bid somewhere in between as a starting point. If you’re using photography for an example then you’ll want to dig a bit deeper into niches such as newborn photography.
You may find overlapping words such as newborn family photos, so decide which ad group you want to keep it in. For instance, you can keep it with the family photography group. You can clearly see how many different niches there are just in photography so that’s why you want to avoid one-word keywords – they’ll eat up your budget in no time.
It’s wise to do your research so you get more ideas and can dig deeper into keywords and topics. You can have exactly the right ad for each ad group, which is essential. You don’t want an ad for wedding photography when someone is searching for street photography because it’s irrelevant to them. The same goes for when you’re advertising different sports. You want to stick with words that will be relevant to your ads and the subject matter. If they are working then let them run, and if not then stop running them.
You must choose your keywords carefully and know what your customers would use or type to describe your products or services. Think like your customer when you’re creating your keyword list. It’s wise to try and group similar keywords into themes as well. For instance, if you sell rings then you may want to separate them by engagement rings and wedding rings.
Benefits of Keyword Research
You should now know how to do keyword research with Google AdWords. If you do it right, you’re going to save a ton of money. The right people will see your ads at the right time. If you target the right people at the right time, then you’re more likely to get interested people to become your customers. Another benefit is that you’ll have a more engaged audience and, therefore, hopefully, increase your conversion rate. It gives you direction and gets you the best listings in search engines. Keyword research also allows you to target the right audience.
Learn More About Keyword Research Google Ads
If you enjoyed this article, you may also like:
- Google Ads Custom Intent Audiences
- Google Ads Keyword Match Types
- The Beginners Guide to Google Ads
- How to Set up Automated Rules in Google Ads
- How To Create Google Ads Campaign
You can also join us live on YouTube on weekdays 4 pm UK time, where we share our expertise and answer any questions you may have. Set your reminder here.