Google Ads offers a variety of tools to help you create effective marketing campaigns. One such helpful tool is the Keyword Planner, a tool that helps you research keywords for your search campaigns. This is a free tool that is used to discover new keywords related to your business, and you can also see estimates of the searches they receive and the cost to target them.
Below, we’ve embedded our video on Google Ads keyword research for airport transfers and taxi companies. If you operate a similar business, we highly recommend that you view the video in its entirety to get a better understanding of how you can perform keyword research for those specific companies.
In this accompanying blog post, we’ll be talking about some of the important concepts that you can learn from our taxi company keyword research video.
What benefits does the Keyword Planner offer?
The Keyword Planner is a free tool that can drastically transform your advertising campaigns, but here are some of its main benefits in greater detail:
- Discovering new keywords is easy thanks to the suggestions it offers. These are related to your products, services and also your website.
- View your monthly searches to get estimates on the number of searches a keyword receives in a single month. This can help you make informed advertising decisions in the future.
- Determine the average cost for your ad to show on searches for a keyword. This can help you budget for your search campaigns.
- Organize your keywords to see which keywords fit into various categories that are related to your business.
- Create new search campaigns by using your keyword plan that is built around in-depth keyword research.
Whether you’re a taxi company or not, the Keyword Planner is an essential tool that will help you make informed search campaign decisions that will save you a lot of money and improve the effectiveness of your marketing.
Building a keyword list for taxi companies
Selecting the right keywords for your search campaign as a taxi company will ensure that the right ads are being shown to your customers. Keywords should match the terms that your intended audience would use. But how exactly do you start creating a good keyword list? Here are a few tips to help you out.
Put yourself in your customer’s shoes
Imagine what you’d be looking for if you wanted to search for a taxi company. Are you looking for transfers to and from different airports? Are you looking for a taxi in a specific city? Or perhaps you’re looking for specific kinds of cars to transfer you and your group?
Think like a customer to get an idea of what the main categories of your taxi company are. You can then write down these terms and phrases to start your keyword planning.
Picking between specific and general keywords
Specific keywords can help you target specific customers. For example, transfers to specific airports or popular tourist destinations can help you target a specific kind of customer. Keep in mind that the more specific these keywords are, the harder it will be to reach a wider audience.
General keywords are designed to reach as many people as possible. These keywords are highly contested due to the audience they can reach, so they often require higher bid amounts.
Group similar keywords
By grouping similar keywords into ad groups, you can show more relevant ads to potential customers. You can group these based on the category of your products and services. For example, if you have a minibus service, you can group minibus-related keywords as part of your taxi company’s keyword groups. Similarly, you can group all airport-related transfers into the same ad group to make it more organized.
Learn more about keyword research
Keyword research is important regardless of the type of company you operate. Below, we’ve added some important resources to help you better understand keyword research. We also recommend that you view the embedded video of our Livestream at the top for a more in-depth look at keyword research for taxi and airport transfer companies.
If you’d like to learn more, you can contact us directly at SF Digital Studios. We provide Google Ads coaching and training for a wide variety of clients and are more than happy to assist you with your marketing and advertising needs.
If you enjoyed this article, you may also like:
- How To Write Good Google Search Ads
- How to Setup Call Tracking on Google Ads
- How To Setup Conversion Tracking In Google Ads
- Google Ads In-Market Audience
- Google Ads Custom Intent Audiences
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