How To Get High Quality Leads From Google Ads?

Many marketers have this question in their minds concerning how to get qualified leads. You might get a lot of unqualified leads from people who are not interested in your products or services.

It can become a bit frustrating to see so many unqualified leads. So, how do you deal with this problem? I will discuss a few things that can help you create a robust sales funnel – allowing you to get more qualified leads.

How To Get High Quality Leads From Google Ads?

The best way to deal with this problem is by creating a robust process that allows you to get quality leads. Take the example of a funnel shown in our video where someone will choose to opt-in. They would then watch the video on the next page and then move on to the call to action.

This call to action will take them to the booking page, where they will add relevant information, such as name, number, and other details. Now, they might be a qualified lead, but there is no way to tell if it’s a high-quality lead or not.

You can get various leads that would be completely irrelevant to your product or service. Our booking page has a small questionnaire that includes the questions like:

• What do you expect from your ads?
• Have you got the resources?
• What are your current spending patterns?

This way, you will find out if the person is interested in your product/service and whether or not they have the relevant resources. You can assess the answers to accept or decline the application. Our rejection rate is around 30% of the total leads.

We can look at the application to assess if it is a high-quality lead or not. It also helps you know if we are an ideal fit and can help you get the desired results. So, it streamlines the sales funnels and helps it to connect with customers who want to get our services.

Therefore, the easy solution to getting high-quality leads is to add a questionnaire. It will allow you to prequalify or disqualify any lead and ensure you can find leads that have a good chance of becoming your customers.

Add A Number In Your Ads

Another thing that you can do to get qualified leads is adding an amount or number in your ads. For instance, if you are selling an item for $100, you can mention it in your video or regular ads. So, the person clicking on your ads will know that your product or service costs $100.

They would be fine with paying you the price for your services. So, this is how you can create a sales funnel that will allow you to find the best and high-quality leads.

Written by Uzair Kharawala

Partner at SF Digital Studios, a Google Premier Partner agency. Uzair has been helping businesses grow with Google Ads since 2002 and teaches it every week on YouTube.